In the U.S. alone coffee has an economic value upwards of $340 billion dollars annually. But in the countries where coffee is grown, farmers and producers often face exploitation. St. Louis University student Firaol Ahmed started Moii Coffee, an online platform that aims to cut down on exploitation by connecting Ethiopian coffee farmers directly to U.S. roasters. STLPR reporter Marissanne Lewis-Thompson has that story, and then we check-in with Jason Wilson, owner of Northwest Coffee Roasting Company in St. Louis, about his work with Ahmed and how he’s grappling with a volatile industry.