What if living to 100 isn’t an exception — but the new normal?
In this episode of Coffeebar, we sit down with Avivah Wittenberg-Cox to explore what longevity really means for our generation — beyond lifespan, and into how we design our careers, relationships, identities, and life decisions.
Avivah is the CEO of 20-first, a Thinkers50 Hall of Fame member, three-time TEDx speaker, contributor to Forbes and Harvard Business Review, host of the 4-Quarter Lives podcast, and a lecturer at leading universities including the University of Oxford.
We talk about why longevity may be the biggest social transformation of the 21st century, why so few young adults realize they may live to 100, and how this awareness can dramatically reduce the pressure to “figure everything out” early. At the center of the conversation is the 4-Quarter Life model — a new way to think about pacing, skills, transitions, and fulfillment across a 100-year life.
If you’re feeling rushed, behind, or stuck on an outdated timeline, this episode will give you a calmer, clearer way to think about the decades ahead.
Listen now — and if this conversation resonates, follow Coffeebar and share the episode with someone who needs a longer-term perspective. ☕🎧