Is Cofidis a finance company—or a tech company?

Cláudio Pimentel, CIO at Cofidis Portugal, has been leading digital transformation at one of Europe’s biggest financial institutions. In this special 20-minute cut of the Productized Podcast, Cláudio unpacks what it really takes to innovate inside a legacy organization.

Here’s what you’ll take away:

✨ Why innovation has to be a strategic choice, not a buzzword

✨ How Cofidis is walking the fine line between finance and tech

✨ What AI can and can’t solve in financial services

✨ Why responsible AI and human oversight are non-negotiable

✨ The tough reality of cloud sovereignty and resilience in Europe

✨ And above all: what it takes to lead when change is the only constant

Cláudio reminds us that leadership in times of change isn’t about knowing all the answers—it’s about asking the right questions, building trust, and daring to take the leap.

🎧 If you’re leading through complexity, navigating legacy systems, or simply trying to keep your teams resilient in uncertain times, this conversation is for you.

With this episode, we would like to give a special spotlight on Cofidis, the main sponsor of Productized Conference 2025, where Cláudio will join us live in Lisbon.

🔗 Connect with Cláudio: https://www.linkedin.com/in/claudiopimentel

🎟 Join us in Lisbon at Productized Conference 2025 → https://www.productized.co

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