Productized Podcast

When anyone can build anything, the advantage isn't in building. It's in knowing what to build and why. In this talk, Martin Eriksson, Author of "The Decision Stack", explains the process from execution to clarity. From "can we?" to "should we?"

Key topics

• AI's impact on industries and job roles
• The concept of the decision stack for strategic planning
• Jevons paradox and AI's demand explosion
• Reimagining business models with AI
• Case studies: Intercom, IKEA, Kive
• The importance of scenario planning in AI era

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Staff cuts, AI, constant escalations from Sales… it’s a tough time to be in Product. In this talk, Rich Mironov talks about three Money Stories that you need to keep close at hand – ready to answer the executive funding and priority challenges that are not about the tech. How do we build great products and also sell how our work is critical to overall organization’s success?

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AI speeds up product development, but human communication and decision-making remain the biggest bottlenecks. In this talk, Matt LeMay shows how teams can collaborate, align, and make decisions at the pace needed to succeed in today’s AI-driven world.

Key topics

• AI homogenizes language and erases differences
• The illusion of communication versus real understanding
• The importance of human work in strategy and alignment
• Practical tools for improving organizational communication
• The risks of over-reliance on AI for decision-making

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In this talk, Surbhi Marwah, VP of Retail and Revenue at Finnair, explores what it means to remain hands-on by choice, not by controlling details, but by staying deeply connected to the craft of building products.

Drawing on experiences from scaling platform businesses, she reflects on how product leaders can rethink traditional ideas of power, impact, and leadership identity in an AI-accelerated world. Because when technology moves faster than ever, staying close to the work is often what keeps leadership grounded and decisions meaningful.

Key topics

• Hands-on leadership as a strategic choice
• The importance of fixing foundational systems before building new features
• Using engagement metrics to drive business value
• Aligning stakeholder incentives for better product outcomes
• The role of infrastructure and content creation in customer experience
  
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In this talk, Dave Martin leads the way to learning the unwritten rules for neurodivergent leaders to plug "recognition leaks" and master decision-making. You will gain the visibility you deserve in chaotic, side-channel tech organizations.

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AI has transformed what one person can do. But building great products has never been a solo sport. In this talk, Dave Ross explores how product teams are adapting, moving from fragmented AI usage to collaborative, agent-powered workflows. Using real examples from Miro, he’ll show how teams are rethinking how they work, build, and learn together. And why, despite all the change, the fundamentals still win: strong culture, good judgement, and the environments that help teams learn faster, from hackathons to Fail Nights, and the informal moments where the best ideas often emerge.

Key topics

• AI's impact on product management
• Rethinking workflows with AI
• Accelerating discovery and prototyping
• Building an AI-native company
• Team collaboration and alignment in AI era

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In the high-stakes world of B2B SaaS, the very strategies that propel a company to $100M ARR often become the primary obstacles to reaching $200M. Using Feedzai’s decade-long journey as a case study, Rodolfo Cristóvão and Mike Yeardley explore the "PM Scale Paradox"—the realization that scaling a category-defining product requires a series of intentional "identity deaths."

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The software market is in turmoil. SaaS growth is decelerating, stock prices are tanking, and everyone's blaming AI. But the real story is more complicated. Most SaaS companies built pricing models that only worked during a specific economic moment: cheap capital, aggressive expansion, customers who renewed automatically.
In this talk, Emanuel Martonca, Pricing Engineer & Founder of Soft Fight, dives into the debate of, with all these changes, what to do now.

Key topics

• The impact of AI on SaaS business models
• The limitations of traditional pricing strategies
• How to develop adaptive pricing models
• The influence of competition and positioning in pricing
• The importance of value metrics and usage-based pricing

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In this talk, Tania Nemes reflects on what changes when uncertainty becomes part of the strategy itself. She explores how product leaders can navigate decisions, align teams, and sustain progress while conditions keep shifting, moving from reacting to uncertainty toward making it a source of momentum.

Key topics

• Proximity to reality for better decision-making
• Hypothesis-driven product work as a mindset
• Empowering teams to learn and adapt
• Building strong leadership teams in uncertainty
• The strengths continuum: optimizing vs overplaying
• Creating a culture of continuous learning and experimentation

Chapters

00:00 Introduction to Tanja Nemesh

00:49 The Journey of a Product Leader

01:15 Understanding User Behavior

05:09 Hypothesis-Driven Product Development

08:04 Empowering Teams Through Uncertainty

12:06 The Strength Continuum and Personal Growth

16:10 Reflections and Closing Thoughts

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In this talk, Faith Forster and Randy Silver made a live podcast following their own experience and exploring the challenges, the progress, and what comes next on the process of building an AI-native startup.

Key topics

• AI-enabled discovery platforms
• Iterative product development
• Challenges of building AI products
• The Makers Manifesto for AI
• Cross-disciplinary collaboration in AI projects
• Agent-based systems and automation
• Product strategy evolution in AI
• Lessons from product failures and successes

Chapters

00:00 Introduction to Discovery and Its Journey

05:55 Challenges and Lessons Learned

10:49 The Role of AI and Team Dynamics

13:04 Retrospective on Product Development

15:48 The Maker's Manifesto

21:56 Audience Questions and Insights

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