What’s the difference between building features… and building products that truly change the world?

In this episode of the Productized Podcast, host Pedro Ganço sits down with Radhika Dutt, author of Radical Product Thinking and long-time Productized voice, to unpack how product teams can go beyond roadmaps and OKRs to create real impact.

Radhika shares:

➡️ Why most product visions fail (and how to fix them)

➡️ The Radical Product Thinking framework for turning vision into action

➡️ How to stop chasing “feature factory” growth and build products that matter

➡️ Lessons from applying radical thinking in companies of all sizes

➡️ Why products that ignore long-term impact end up hurting users, teams, and society

If you’ve ever felt trapped in shipping features without purpose, this conversation is a must-listen.

Chapters:

03:06 The Power of Asking Questions in Product Management

06:03 The Limitations of OKRs and Goal Setting

08:57 Innovative Thinking and Questioning Norms

12:16 The Importance of Vulnerability in Leadership

15:12 Puzzle Setting vs. Traditional OKRs

18:26 Building a Culture of Learning and Adaptation

21:20 The Role of AI in Product Management

24:31 Conclusion and Key Takeaways

30:20 The Dangers of Optimizing for Engagement

33:19 Crafting a Meaningful Vision Statement

39:16 The Importance of Clarity in Vision

42:06 Balancing Vision and Survival

51:18 Creating Alignment in Product Teams

55:20 Anticipating Productize 2025

🔗 Connect with Radhika: https://www.linkedin.com/in/radhika-dutt/

🔗 Productized Webinar: Measuring Product Success with Radhika Dutt: https://www.youtube.com/watch?v=aG6dSIP4C9Q

🔗 Radhika's Talk at Prodictized Conference 2024: Rethinking OKRs: How They're Hurting Your Organization: https://www.youtube.com/watch?v=Ew_0SKsByPE

🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/

🎧 Available on YouTube, Spotify, and all podcast platforms.

👉 Join us at Productized Conference 2025 in Lisbon where Radhika will also be joining us live: https://www.productized.co

#RadicalProductThinking #ProductManagement #ProductStrategy #FutureOfWork #ProductLeadership #ProductizedPodcast #CreateChangeTogether

How do you build great products in a world that’s constantly changing?

In this episode of the Productize Podcast, host Pedro Ganço is joined by Krasi Bozhinkova, strategic designer and founder at Owtcome, to unpack how empathy, creativity, and foresight are the new edge for product leaders.

From her origins in space communications engineering to reshaping how we think about product discovery, Krasi shares:

➡️ Why most product roadmaps are too “clean” to be human

➡️ How to overcome decision paralysis in uncertain markets

➡️ The danger of over-optimizing user journeys

➡️ What AI can’t do (and why your judgment still matters)

➡️ Her own frameworks like the Critical Need Model and Multi-Ocean Strategy

Whether you're a designer, product manager, or founder — this episode is packed with insights that will challenge how you think and how you build.

Chapters:

01:06 Career Journey: From Engineering to Product Management

03:39 Creating Impact through Product Bootcamp

05:58 The Role of Design in Product Management

12:13 Innovative Frameworks: Critical Need Model and Multi-Ocean Strategy

17:04 Understanding Generational and Industry-Specific Challenges

22:43 The Importance of Empathy in Product Management

28:53 Embracing Uncertainty in Product Discovery

32:57 The Future of Product Management with AI

40:12 Responsible Design and Ethical Considerations

40:55 Advice for Aspiring Product Managers

🔗 Connect with Krasi: https://www.linkedin.com/in/krasi-bozhinkova/

🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/

🛠️ Krasi will also be running a highly interactive workshop at the Productized Conference 2025! Don’t miss your chance to dive deeper with her live on October 16.

🎟️ Get your tickets at: https://productized.co/tickets

🔗 Stay tuned, follow us on LinkedIn, and hit that subscribe button for more!

Is your product team always sprinting, yet the business impact stays flat? Are sales and stakeholder demands pulling you in ten directions at once? Do you know how to talk about product in a way that makes execs care?

In this episode of the Productized Podcast, host Pedro Ganço sits down with Rich Mironov, a legendary product leadership coach with 40+ years of experience, to unpack what real product work looks like.

Spoiler: it’s not just shipping features faster.

You’ll learn:

➡️ Why speed ≠ progress—and how to tell the difference

➡️ How to protect your roadmap from sales-driven chaos

➡️ What real product incentives should focus on

➡️ How to speak the language of money when talking to execs

➡️ What AI will (and won’t) solve in product discovery

➡️ How to rebuild joy and clarity into your product team’s mission

Chapters:

02:11 Understanding Product Management Basics

04:42 Rich Mironov's Career Journey and Insights

05:28 Transitioning to Portugal and Community Involvement

05:37 Missing Silicon Valley: A Personal Reflection

08:28 The Misconceptions of Product Management

11:51 B2B Challenges: Navigating Sales and Product Dynamics

14:55 The Language of Money: Bridging Product and Sales

17:52 Incentives and Conflicts: Aligning Sales and Product Goals

20:55 Designing an Ideal Organization: Lessons from Experience

26:32 Navigating Product Management in an AI-Driven World

35:09 The Attention Economy: Standing Out in a Noisy Market

35:57 Finding Joy in Product Management

43:06 Lessons from Failure: The CEO Perspective

46:49 The Language of Money in Product Leadership

Join Rich live at Productized Conference 2025 in Lisbon!

Rich's Talk: “Business Cases Are Stories About Money”

Learn how to build financial narratives that actually win over stakeholders.

Rich's Workshop: “Product Leadership, Customer Value, and Talking Money with Stakeholders”

Hands-on lessons in influence, alignment, and navigating real-world product leadership.

🔗 Connect with Rich: https://www.linkedin.com/in/richmironov/

🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/

🔗 Rich's Talk from Productized Conference 2024: https://www.youtube.com/watch?v=p-dZnX5u9Cw

🔗 Rich's Previous Podcast Episode: https://www.youtube.com/watch?v=kGLv0Rzcgz4

🔗 The Art of Product Management Book: https://www.amazon.com/Art-Product-Management-Lessons-Innovator/dp/1439216061

🎟️ Productized Conference 2025 | Oct 2025

Productized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!

🔗 Learn more and join us live in Lisbon: https://www.productized.co

🔔 Don’t forget to subscribe for more episodes from the frontlines of product, design, and transformation.

#ProductManagement #RichMironov #ProductLeadership #StakeholderManagement #AIinProduct #ProductStrategy #CreateChangeTogether #ProductizedPodcast #BusinessCases #LeadershipDevelopment

What really changes when you move from product manager to product leader?

In this episode of the Productized Podcast, host Pedro Ganço sits down with Dave Martin, product leadership coach and founder of Right to Left, to unpack the hidden challenges and growth opportunities that come with stepping into leadership.

We explore:

➡️ The CALM leadership framework (Clarity, Authority, Learning, Momentum)

➡️ Why so many new leaders feel isolated and overwhelmed

➡️ How to deal with messy roadmaps and executive misalignment

➡️ Why self-care and boundaries are essential leadership skills

➡️ The role of AI in the future of product management

Whether you're already leading a team or preparing to level up, this conversation will help you lead with intention, clarity, and confidence.

Chapters:

03:05 Transitioning from Product Manager to Leader

05:56 The CALM Leadership Framework

11:36 The Loneliness of Leadership

16:49 Defining Product Leadership

21:51 Letting Go: The Challenge of Leadership

28:31 Micromanagement: A Necessary Tool?

29:13 Navigating Autonomy and Support in Learning

33:59 The Importance of Mental Well-being for Leaders

42:49 Rethinking Product Roadmaps

51:15 Building Confidence in Product Leadership

56:06 The Future of Product Management with AI

🔗 More from Dave: https://www.linkedin.com/in/mrdavemartin/

🔗 https://www.righttoleft.io

🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/

🎟 Join us at Productized Conference 2025 in Lisbon: https://www.productized.co

🎤 Dave Martin will also be the MC of our exclusive Leaders Day at Productized 2025, designed for senior product professionals and decision-makers ready to lead meaningful change.

Get your Leaders Access ticket for exclusive sessions, workshops & networking: https://www.productized.co/tickets

🔥 Don’t forget to like, comment, and subscribe for more insights from top product thinkers around the world.

#ProductLeadership #ProductManagement #AIinProduct #LeadershipDevelopment #ProductizedPodcast #CreateChangeTogether #CALMFramework

What if change wasn’t something you manage—but something you design?

In this episode of the Productized Podcast, host André Marquet sits down with Pedro Janeiro, Partner at DesignThinkers Group and one of the world’s leading voices in service design and innovation.

Pedro shares lessons from designing impactful services across public and private sectors—from training 1,500+ professionals in Design Thinking to advising companies like Coca-Cola, Nespresso, Deutsche Bank, and SAP.

🎙 We talk about:

➡️ What “creating change together” really means

➡️ Why innovation efforts often fail—and how to fix them

➡️ The true power of Design Thinking (hint: it’s not sticky notes)

➡️ Designing for public value and co-creation

➡️ What to expect at his Productized 2025 workshop

Whether you work in product, design, public services or transformation—this one’s packed with insight and inspiration.

📌Chapters:

02:50 The Importance of Co-Creation in Complex Systems

05:43 Discovering Service Design and Design Thinking

08:34 Transformative Experiences in Design Education

11:40 Implementing Design Thinking in IT Projects

14:57 Building Diverse Teams for Innovation

17:53 Scaling Change Through Strategic Training

20:46 Productizing Services for Global Impact

25:22 Design Syncing as Organizational Glue

28:24 Designing for Public Value

31:04 Establishing Design Principles

34:44 Creating Change in Resistant Organizations

🔗 Where to find Pedro: https://www.linkedin.com/in/pedro-janeiro-78a487/

🔗 Where to find Andre: https://www.linkedin.com/in/marquet/

🔗 Learn more and join us live in Lisbon: https://www.productized.co

🎟️ Productized Conference 2025 | Oct 2025

Productized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!

🔔 Don’t forget to subscribe for more episodes from the frontlines of product, design, and transformation.

🎙️ Can AI really empower product managers, or just replace them?

In this thought-provoking episode of the Productized Podcast, host Pedro Ganço sits down with Mustafa Kapadia, product leader and AI strategist, to explore how artificial intelligence is reshaping the role of product managers.

They break down:

➡️ How AI can streamline daily tasks

➡️ Why context is key in prompting

➡️ What a good AI playbook actually looks like

➡️ How to work with AI agents for automation

➡️ Why we’ll need more PMs in the future of product work

Mustafa shares practical advice, frameworks, and mindset shifts for PMs who want to use AI intelligently, not just experimentally.

Whether you’re new to AI or already testing tools like ChatGPT or Claude, this conversation is a must-listen for any product leader ready to grow with the future.

📌 Chapters:

02:51 The Role of AI in Daily Tasks

05:34 AI as a Tool for Enhanced Creativity

08:02 Decision Making: Human vs AI

10:56 Practical Applications of AI for PMs

13:30 Framework for Effective AI Prompting

16:06 Real-Time AI Analysis in Product Management

22:46 The Power of AI in Product Management

26:02 Creating a Playbook for Effective AI Use

28:45 Aligning Projects with OKRs

34:07 Understanding AI Limitations and Capabilities

37:36 Synthetic Users: A New Approach to User Research

43:25 Differentiating Yourself as a PM with AI Skills

44:32 Embracing AI: The Need for Skill Development

47:20 The Evolution of AI Usage: From Basics to Mastery

48:12 Understanding Agentic AI: The Future of Automation

55:46 The Future of Product Management: More Jobs or Less?

🔗 Connect with Mustafa: https://www.linkedin.com/in/kapadiamustafa/

🔗 Newsletter: echo-point.com

🔗 AI Prompt Framework: https://mustafakapadia.substack.com/p/pms-ultimate-ai-prompt-framework

🔗 Connect with Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Join us at Productized Conference 2025 in Lisbon → https://www.productized.co

Productized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!

#AIProductManagement #ProductOps #ProductStrategy #FutureOfWork #AIInProduct #AIPlaybook #CreateChangeTogether #ProductizedPodcast

What happens when companies stop thinking in terms of projects, and start thinking like products?

In this episode of the Productized Podcast, host Pedro Ganço sits down with Sebastian Borggrewe, CPO at Product Masterclass, product advisor, organizational designer, to unpack how product thinking is reshaping B2B organizations from the inside out.

Drawing from years of experience in large-scale digital transformation, Sebastian shares how legacy structures, process debt, and project-driven mindsets hold teams back, and what it takes to shift toward product-led, outcome-focused ways of working.

Key topics covered:

➡️ Why project thinking is still killing product momentum

➡️ How org design needs to shift for true product thinking

➡️ The hidden role of power and trust in digital transformation

➡️ The growing role of product ops in aligning tech, business, and people

➡️ How to scale product strategy without losing clarity

➡️ When Agile is not enough—and what to do about it

Whether you’re a CPO, product ops lead, or founder scaling a B2B company, this episode is a must-listen for rethinking how your organization really builds.

Chapters:

01:58 Sebastian's Journey in Tech and Product Management

04:21 The Mission Behind Product Masterclass

06:15 Project vs. Product Companies: A Balancing Act

09:25 The Case for Transitioning to Product

10:24 Understanding the Benefits of Product Companies

13:20 Defining Projects vs. Products

16:43 Advice for Companies Transitioning to Product

20:20 The Role of Sales in Product Transition

26:05 Organizational Changes for Product Success

29:44 Common Pitfalls in Transitioning from Project to Product

30:51 Transitioning from Project to Product Management

35:20 Advice for Aspiring Product Managers

39:40 The Role of AI in Product Development

48:54 The Future of Product Management

55:17 Final Thoughts and Resources

🔗 Connect with Sebastian: https://www.linkedin.com/in/sebastianborggrewe/

🔗 Book: From Project to Product Mode: A Game Plan to Unlock Scalability for B2B Software Products: https://www.amazon.com/dp/B0D79SB7TZ

🔗 Product Masterclass: https://www.product-masterclass.com

🔗 Where to find Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Join us at Productized Conference 2025 in Lisbon → https://www.productized.co

Productized offers a high-value, community-centered Conference that balances big ideas, hands-on skill-building, and top-tier networking, all in a dynamic Lisbon setting. If your role involves shaping and scaling products, it's a must go Conference!

#ProductThinking #OrganizationalDesign #ProductLeadership #ProductOps #B2BProduct #AgileTransformation #ProductizedPodcast #ProductStrategy

Digital transformation isn’t just for startups. It’s happening inside legacy institutions, and Cláudio Pimentel is leading the charge.

In this episode of the Productized Podcast, host André Marquet speaks with Cláudio Pimentel, CIO at Cofidis Portugal, about what it really takes to innovate from within. With two decades of leadership in tech and finance, Cláudio shares real-world insights on navigating change, building resilient teams, and making innovation a strategic choice—not just a buzzword.

They explore:

➡️ How agile practices reshaped delivery in a traditional environment

➡️ Why collaboration (not process) is the true driver of change

➡️ What most teams get wrong about AI in financial services

➡️ The rising importance of cloud sovereignty

➡️ How small markets like Portugal can become hubs for experimentation

This episode is packed with lessons for product leaders, CIOs, and innovation teams looking to create real impact—even in highly regulated, complex ecosystems.

🎧 Whether you’re working in fintech, enterprise, or government—this one’s for you.

Chapters:

02:29 Cláudio Pimentel: A Journey in Tech Leadership

12:03 Navigating Change in Established Organizations

18:35 Building a Tech Team from Scratch

26:29 Adapting to Agile Methodologies

30:08 Lessons Learned from Mergers and Transformations

31:37 Breaking Silos: IT and Business Collaboration

33:12 Innovation as a Strategic Choice

35:18 The Role of Innovation in Financial Services

39:37 Learning from Failures in Innovation

40:11 AI in Financial Services: Opportunities and Misconceptions

46:21 Responsible AI and Human Oversight

48:20 Cloud Sovereignty and Technical Limitations

53:34 Embracing Opportunities in a Small Market

56:37 Resilience and Strategic Decision-Making

📌 Connect with Claudio: https://www.linkedin.com/in/claudiopimentel

📌 Where to find Andre: https://www.linkedin.com/in/marquet/

🎟️ Join us in Lisbon at Productized Conference 2025 → https://www.productized.co

#ProductizedPodcast #TechLeadership #FintechInnovation #AgileTransformation #AIinFinance #ProductManagement #ChangeLeadership #CIOperspectives #CloudSovereignty #CreateChangeTogether

In this episode of the Productized Podcast, host André Marquet sits down with Antonia Landi, a senior product operations coach and consultant, to explore the emotional, strategic, and cultural layers of driving change in modern product teams.

Together, they dig into:

➡️ Why Product Ops is more than a function—it’s a mindset

➡️ How to build trust when driving change in legacy systems

➡️ The real emotional labor behind product strategy

➡️ Practical tips for weekly check-ins, alignment, and ops enablement

➡️ Why co-creating change beats top-down initiatives every time

If you’re a product leader, coach, or team builder, this episode is packed with insights on how to make your team thrive—without burning out.

🎧 Listen now and learn why Product Ops is about people first, frameworks second.

Chapters:

09:04 Antonia Landi's Journey into Product Operations

17:21 Creating Change Together: The Role of Product Ops

25:43 Making Product Ops Work Explicit

29:53 Building Trust in Change Management

36:17 The Emotional Layer of Product Ops

36:47 The Future of Product Work

39:05 Workshop Preview: Practical Product Ops Strategies

🔗 Connect with Antonia:

Website → https://www.antonialandi.com

LinkedIn → https://www.linkedin.com/in/landiantonia

🔗 Where to find Andre: https://www.linkedin.com/in/marquet/

🛠️ Catch Antonia live at Productized Conference 2025 — Workshop: “Delivering Results: A Product Operations Masterclass for Leaders”

🎟️ Join us in Lisbon → https://www.productized.co

#ProductOps #ProductManagement #TeamDynamics #ProductLeadership #EmpathyAtWork #ChangeManagement #FutureOfWork #CreateChangeTogether #ProductizedPodcast #Productized2025

Why do so many Agile transformations fail, even when teams follow every process?

In this episode of the Productized Podcast, host Pedro Ganço sits down with Ben Maynard, Agile coach, leadership expert, and founder of Sheev, to explore the missing ingredient in most product organizations: purpose.

Ben shares his deeply personal journey, from overcoming early life challenges to coaching leaders across the globe, and explains why methods alone won’t drive real change. Together, they explore how aligning teams around shared meaning leads to better collaboration, faster decisions, and more impactful products.

Whether you're navigating Agile transformation, trying to motivate a burned-out team, or redefining leadership in your company, this conversation will give you the clarity, and humanity, you need.

👇 What you’ll learn:

➡️ Why product teams feel misaligned—even with Agile in place

➡️ How to bring purpose back into product work

➡️ The problem with over-relying on frameworks and canvases

➡️ How AI fits into purpose-driven collaboration

➡️ Practical leadership tips for creating “contexts of care”

🎯 “Less method. More meaning.” That’s the mindset shift Ben says we all need to make.

Chapters:

02:18 Ben Maynard's Unique Journey and Background

05:14 The Importance of Personal Development and Sharing Experiences

07:41 Common Themes in Product Management Conversations

10:39 Podcasting Formats: Solo vs. Interviews

14:07 The Motivation Behind Starting a Podcast

17:03 Transitioning from Traditional Banking to Agile Practices

19:46 Challenges in Agile Transformation

24:51 Key Differentiators in Successful Organizations

27:45 Aligning Teams Around Purpose

30:12 The Importance of Repetition in Communication

32:42 Creating Context for Meaningful Work

35:52 The Role of Purpose in Adversity

37:30 AI's Impact on Agile Product Development

46:08 Integrating Purpose and Agile Methodologies

Where to Find Ben: https://www.linkedin.com/in/benmaynard-sheev/

Sheev: https://sheev.co.uk

Product Agility Podcast: https://productagilitypod.co.uk

Where to find Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

JOIN THE COMMUNITY 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/