Productized Podcast

What if your product isn't failing because of functionality—but because of cultural disconnect?

In this episode of the Productized Podcast, host André Marquet sits down with Chui Chui Tan, cross-cultural strategist and founder of Beyō Global, to unpack what most product teams miss: cultural intelligence. From her work with Spotify, IKEA, and Netflix to real-world lessons in markets like Colombia, Kenya, and India, Chui Chui shares why localization isn’t enough—and how culturalization can make or break a product’s global success.

They explore:

➡️ Why “build first, localize later” often fails

➡️ The stages of cultural maturity in product development

➡️ How Spotify uncovered surprising user behavior in Latin America

➡️ Why product teams must champion cultural risk

➡️ What AI can and can’t do for cultural insight

Whether you're building for global markets or just trying to improve user engagement at home, this episode will reframe how you think about product strategy, organizational culture, and global design.

📌Chapters:

01:26 Meet Chui Chui Tan: Founder of Beyō Global

02:00 Meditation, travel, and daily routines

09:50 Cultural adaptation: Spotify, IKEA, Netflix

12:50 What “culture” really means in product

15:10 Why localization is not enough

19:04 Payments, trust & PIX in Brazil

22:20 M-Pesa in Kenya & ecosystem fit

25:10 Cultural risks in product development

27:19 Real case study: Spotify in Colombia

31:55 Netflix pricing backlash in Portugal

34:20 5 Stages of cultural adaptation

37:00 Can AI understand cultural nuance?

40:20 Tools & frameworks for cultural insight

43:21 The mindset shift PMs need now

45:23 How to connect with Chui Chui

🔗 Where to find Chui Chui:

LinkedIn: https://www.linkedin.com/in/chuichuitan/

Website: https://beyo.global

Books: https://beyo.global/books

🔗 Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025!

Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

🎧 Listen now and let’s #CreateChangeTogether

#ProductManagement #Localization #CulturalIntelligence #UserExperience #TechLeadership #ProductStrategy #AI #ProductizedPodcast

What does it really take to lead a great product team in 2025? In this episode of the Productized Podcast, host Pedro Ganço sits down with David Pereira—product coach, author, and thought leader—to unpack the hard truths and actionable strategies behind successful product management. From humble beginnings coding for free to becoming a C-level executive and now a renowned voice in product coaching, David shares how curiosity has shaped his career and philosophy. They explore what traps product teams, how to navigate roadmaps and stakeholder pressure, and why product managers should be more like jazz musicians than orchestra conductors. Plus, David unpacks the future of product management in the age of AI and offers practical advice for PMs at every level.

Key Takeaways:

➡️ Why curiosity is the ultimate career hack for PMs

➡️ How to balance value vs. velocity in product development

➡️ Why backlogs age like milk, not wine

➡️ The trap of prescriptive roadmaps—and what to do instead

➡️ How to navigate stakeholder alignment, team culture, and job changes

➡️ What AI really means for the future of product work

➡️ A candid look at the evolution of the product manager role

With sharp insights and no-nonsense advice, David challenges outdated practices and offers a manifesto for change—one that puts people, learning, and impact first.

🎧 Whether you're a new PM or a seasoned product leader, this episode is packed with practical tips, critical thinking tools, and mindset shifts to help you lead better, build smarter, and create change—together.

📌Chapters:

03:02 David Pereira's Journey from Developer to Product Leader

05:47 The Role of Curiosity in Career Development

08:44 Understanding Product Teams and Their Success Metrics

12:14 Balancing Value and Velocity in Product Management

15:14 Strategies for Managing Backlogs Effectively

18:21 Navigating Uncertainty in Product Development

20:59 The Importance of Roadmaps and Stakeholder Alignment

24:08 Challenges Facing Product Teams Today

27:11 Building a Culture of Trust and Collaboration

29:27 Navigating Company Culture and Job Changes

33:00 The Evolution of Product Management

38:11 The Role of AI in Product Management

44:10 Practical Advice for New Product Managers

47:09 Honesty in Product Management

48:11 Manifesto for Empowering Product Teams

🔗 Where to find David Pereira:

LinkedIn: https://www.linkedin.com/in/davidavpereira/

Website: https://www.d-pereira.com

Book: https://www.amazon.com/Untrapping-Product-Teams-Simplify-Complexity/dp/0135335388

David’s upcoming course: 100x Product Manager (launching July 2025)

🔗 Find Pedro Ganço:

LinkedIn: https://www.linkedin.com/in/pedroganco/

🎉 Mark your calendars for Productized Conference 2025!

Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

Subscribe to the podcast and leave a review!

#ProductManagement #AIethics #Entrepreneurship #Leadership #TechHype #ImposterSyndrome #ProductLeadership #ProductizedPodcast #CreateChangeTogether

In this episode, host Andre Marquet talks with Barbara Fazekas, serial entrepreneur and CEO of Bobcats Coding, about the real-world challenges of adopting AI, staying human in tech, and the underrated role of sleep and self-awareness in leadership.

They dive into honest conversations around:

➡️ Why sleep and health are critical to productivity

➡️ The dangers of AI washing in today’s hype cycle

➡️ How cultural backgrounds shape entrepreneurial paths

➡️ Why every founder and PM needs baseline AI literacy

➡️ The role of community in building resilient businesses

➡️ Overcoming imposter syndrome in tech leadership

➡️ The human side of tech adoption and innovation

💡 Whether you’re a founder, product leader, or just navigating the fast-changing tech world, this episode is packed with insights on growth, ethics, and staying grounded.

👉 Don’t forget to like, comment, and subscribe for more stories on product, leadership, and change-making tech.

📌 Chapters:

01:58 The Importance of Sleep in Entrepreneurship

04:11 Managing Work-Life Balance as a Parent

05:05 Transitioning from Asana to Notion

08:16 The Value of Coding Skills in Business

10:29 Highlights in Product Thinking and Entrepreneurship (edited from original “Food Waste” section)

13:53 The Journey of an Ironman Competitor

17:24 The Value of Community Engagement in Business

22:23 Reflections on Hungary's Transition from Communism

29:31 The AI Hype Cycle: Opportunities and Challenges

33:43 Understanding AI Washing and Its Implications

37:28 Selling Actual Capabilities vs. Potential

39:54 Overcoming Imposter Syndrome in Tech Leadership

41:40 The Human Factor in Tech Adoption

44:27 Case Studies: Successes and Failures in AI Implementation

47:15 Key Takeaways and Future Directions

🔗 Where to find Barbara Fazekas:

LinkedIn: https://www.linkedin.com/in/barbara-fazekas/

Company: https://www.bobcatscoding.com/

🔗 Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025!

Join us for the 10th edition of this premier event where product leaders gather to share, connect, and celebrate. Get your tickets now 👉 https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

#ProductManagement #AIethics #Entrepreneurship #Leadership #TechHype #ImposterSyndrome #ProductLeadership #ProductizedPodcast #CreateChangeTogether

In this episode, host Pedro Ganço talks with Alexandre K. Howard about the evolving landscape of Responsible AI and its major implications for product managers and the future of tech.

They dive deep into critical topics like:

➡️ What Responsible AI really means

➡️ The role of product managers in building ethical AI products

➡️ How AI can (and can’t) help fight climate change

➡️ The growing importance of trust and ethics in tech

➡️ How Europe can seize major opportunities in the AI space

➡️ The future of jobs and the architecture of the internet in the AI era

💡 Whether you're a product manager, tech leader, or passionate about the future of AI, this episode offers practical insights on navigating ethics, innovation, and global change.

👉 Don't forget to like, comment, and subscribe for more conversations on product innovation, leadership, and technology!

📌 Chapters:

00:00 Introduction to Responsible AI and Product Management

02:55 The Intersection of AI and Climate Change

06:09 Defining Responsible AI

09:22 The Role of Product Managers in AI

12:15 Ethics and Trust in AI Products

15:21 The Future of AI Regulation and Opportunities in Europe

31:38 Navigating Globalization and Sovereignty

34:25 The Role of Ethics in Product Management

38:40 AI: A Catalyst for Change or a Repeat of History?

42:21 The Future of Communication and AI

48:33 The Age of Abundance and Knowledge

54:48 Opportunities in a Changing Landscape

🔗 Find Alexandre K. Howard:

LinkedIn: https://www.linkedin.com/in/alex--howard/

https://linktr.ee/regenerativeproducts

Responsible AI podcast: https://podcasts.apple.com/us/podcast/responsible-ai-podcast/id1780564172

🔗 Find Pedro Ganço:

LinkedIn: https://www.linkedin.com/in/pedroganco/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

#ProductManagement #ResponsibleAI #AIethics #ClimateChange #TechLeadership #FutureOfWork #AIandJobs #ProductLeadership #ProductizedPodcast

What happens when you take a break from your career to reset and rethink? In this season opener, host André Marquet talks to Pedro Ganço—new co-host of the Productized Podcast—about what it really means to step back, reflect, and come back stronger.

From sabbaticals and solopreneurs to leadership, mindset shifts, and future trends—this episode kicks off Season 19 with an open, inspiring conversation.

🔑 Takeaways:

• Personal growth through sabbaticals

• The power of financial readiness

• Solopreneurship & changing work cultures

• Autonomy, collaboration & innovation

• Purpose-driven career shifts

Chapters:

00:00 Intro

14:30 Sabbatical reflections

32:29 Business & family

40:29 Solopreneurs & personal branding

57:34 Learning from disruption

01:03:39 Final insights

🔗 Find Pedro Ganço:

LinkedIn: https://www.linkedin.com/in/pedroganco/

Instagram: https://www.instagram.com/pedroganco/

🔗 Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

#ProductizedPodcast #SabbaticalShift #Season19 #CreateChangeTogether

In this episode, host Pedro Ganço sits down with Amir Rezaei, a seasoned product manager with deep expertise in FinTech, Web3, and AI-driven product development. They dive into Amir’s journey from software development to product leadership, the challenges of building products in Web3, and how product managers can navigate an evolving digital economy.

The conversation explores Web3 adoption hurdles, the role of Agile in high-stakes environments, and the growing importance of stablecoins and real-world assets in blockchain applications. Amir also shares practical advice for product managers looking to thrive in a competitive job market, emphasizing the importance of adaptability, AI knowledge, and a founder mindset.

Key Takeaways:

➡️ Web3 success depends on user trust, education, and seamless UX.

➡️ Agile can be a double-edged sword in high-risk environments.

➡️ Crypto market cycles impact product strategy & development.

➡️ AI knowledge is becoming a must-have skill for PMs.

➡️ The role of product managers is evolving—continuous learning is key.

➡️ Networking & knowledge-sharing (through podcasts!) can accelerate career growth.

Chapters:

08:13 Navigating the Web3 Landscape

20:19 Agile Principles in High-Stakes Environments

24:17 The Future of Web3 and AI

25:00 The Resilience of Crypto Markets

27:05 Real World Assets and Fractional Ownership

30:06 The Rise of Stablecoins

32:24 Transitioning from Web2 to Web3

34:21 The Evolution of Podcasting

41:59 Insights from Podcasting and Product Management

45:22 Wrap up

Where to find Amir: https://www.linkedin.com/in/amir-rezae/

🌎 Website: https://product-founder.com

Where to find Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host Pedro Ganço sits down with Inês Moura, an executive voice coach with over a decade of experience in helping professionals enhance their vocal presence. They dive into the art and science of voice, exploring how small adjustments in tone, projection, and mindset can lead to powerful transformations in communication.

Inês shares her journey as a coach and author of The Secret Power of the Voice, offering practical techniques for improving assertiveness, storytelling, and remote communication. Whether you're a product manager, leader, or simply looking to enhance your vocal impact, this episode is packed with actionable tips!

Key Takeaways:

➡️ Your voice reflects your energy, confidence, and authenticity.

➡️ Reframing self-beliefs can help improve vocal presence.

➡️ Voice training should be a daily habit for real, lasting change.

➡️ Good audio equipment matters for remote communication success.

➡️ Silence is powerful—reducing filler words improves clarity.

➡️ AI tools can enhance your speech practice and provide feedback.

Chapters:

00:00 Introduction to the Power of Voice

00:59 Inês Moura's Journey and Expertise

07:50 Common Voice Issues and Solutions

10:56 Transformations Through Voice Coaching

17:34 The Process of Writing a Book on Voice

21:49 Reframing Identity Through Voice Coaching

24:30 Starting the Journey of Communication Improvement

27:45 Voice Techniques for Product Managers

32:54 Enhancing Remote Communication

35:58 Practical Voice Warm-Up Techniques

43:03 Overcoming Filler Words in Speech

Where to find Inês: https://www.linkedin.com/in/inesmoura/

🌎 Website: https://www.voicepowerleadership.com

Where to find Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host André Marquet sits down with Kristina Kutan, a transformational coach, leadership strategist, and former startup founder. Kristina shares her journey from teaching to coaching, her experiences in the startup world, and how these lessons shaped her neuroscience-backed approach to leadership.

As the creator of the Lifecraft methodology, Kristina helps leaders align cognitive, emotional, and higher intelligence to navigate complexity, overcome decision fatigue, and lead with clarity and purpose. She dives into the challenges of cognitive overload, the importance of psychological safety in teams, and why transformational leadership is key to fostering innovation and resilience.

Key Takeaways:

➡️ Authentic leadership requires alignment between personal values and vision.

➡️ Cognitive overload can hinder productivity—structured decision-making helps.

➡️ Transformational leadership fosters innovation and psychological safety.

➡️ Kaizen hour is a powerful tool for self-reflection and course correction.

➡️ Hormones like dopamine and cortisol play a crucial role in leadership effectiveness.

➡️ Purpose-driven leadership is essential in times of change and uncertainty.

Chapters:

01:14 Meet Kristina Kutan: A Transformational Leader

03:54 Kristina's Journey: From Teaching to Coaching

06:23 Startup Experience: Founding Floasis

10:42 Lessons Learned: Leadership and Lifecraft Methodology

11:44 Navigating Cognitive Overload and Urgency

14:15 Crafting a Vision for Authentic Leadership

18:01 Transformational Leadership and Team Dynamics

22:22 Decision Fatigue and Cognitive Capacity

27:50 Recognizing the Need for Coaching

29:38 Embracing Purpose and Mental Capacity

Where to find Kristina: https://www.linkedin.com/in/kristinakutan/

🌎 Website: kristinakutan.com

Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host André Marquet sits down with Chris Compston to explore what makes a product team truly effective in today’s fast-changing world. They discuss the rising importance of ProductOps, how leadership shapes team performance, and why inclusivity and emotional intelligence are crucial for success.

Chris shares his insights on aligning teams with business goals, fostering a culture of continuous improvement, and making data-informed (not just data-driven) decisions. The conversation also touches on the evolving role of AI in product management, the importance of empowered teams, and strategies for mid-level managers to drive impact.

If you’re looking to build and lead high-performing product teams, this episode is packed with practical takeaways on leadership, collaboration, and the future of product management!

Key Takeaways:

➡️ High-performing product teams focus on delivering customer value and business impact.

➡️ Leadership and team culture are essential for alignment, autonomy, and effectiveness.

➡️ ProductOps is becoming a key function in scaling and optimizing product teams.

➡️ Data-informed decision-making leads to better outcomes than purely data-driven approaches.

➡️ AI is reshaping product management, helping teams focus on strategic value.

➡️ Inclusivity, collaboration, and emotional intelligence drive better leadership and team performance.

Chapters:

07:25 The Evolution of Product Management

13:49 Key Ingredients for Effective Product Teams

18:29 The Role of Leadership in Team Effectiveness

20:32 Aligning Purpose and Autonomy in Leadership

21:22 The Importance of Inclusivity in Leadership

21:47 Essential Traits of Great Product Leaders

23:06 Collaboration and Joint Decision Making

24:09 Emotional Intelligence vs. Assertiveness in Leadership

25:18 The Complexities of Leadership Personas

27:44 Navigating the Challenges of Mid-Level Management

28:13 Communicating Business Impact Effectively

30:38 Defining Team Effectiveness and Improvement Strategies

34:08 Balancing Agility with Long-Term Vision

36:11 The Future of Product Management and AI

40:00 Upcoming Projects and Initiatives

Where to find Chris: linkedin.com/in/chriscompston

Website: chriscompston.com

Newsletter: chriscompston.substack.com

Bluesky: chriscompston.bsky.social

Where to find Andre: https://www.linkedin.com/in/marquet/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

Newsletter 👉 http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/

In this episode, host Pedro Ganço sits down with Anya Cheng, an award-winning product leader, entrepreneur, and founder of Taelor, an AI-powered menswear rental service. Anya shares her journey from working at global tech giants to launching her own startup, offering invaluable insights into product strategy, team building, stakeholder management, and the future of AI in product management.

Throughout the conversation, Anya dives into the challenges of entrepreneurship, the importance of validating hypotheses, and how gamification enhances user experience. She also discusses how AI is reshaping product development and why transparency and agility are key to scaling successful products.

If you're looking to navigate the world of innovation, startups, and product leadership, this episode is packed with actionable insights and inspiration!

Key Takeaways:

➡️ You only need one great feature to make a successful product.

➡️ Being a founder is far more challenging than working in established companies.

➡️ Validating ideas before scaling is crucial in product management.

➡️ Gamification can enhance user experience and engagement.

➡️ The future of product management will be driven by data and AI.

➡️ Stakeholder management and team-building are essential for long-term success.

Chapters:

00:00 Introduction to Product Management and Innovation

05:51 Anya Cheng's Journey and the Birth of Taylor

12:48 Navigating Stakeholder Management in Large Organizations

19:49 Balancing Autonomy and Vision in Product Management

25:16 The Challenges of Being a Startup Founder

27:24 Gamification in User Experience

29:03 Understanding User Needs and Gamification

35:51 Balancing Research and Product Development

38:23 Building Effective Teams in Startups

41:36 Product Strategy in Startups vs. Large Organizations

46:12 Maintaining Agility While Scaling

49:08 The Future of Product Management and AI

Where to find Anya: https://www.linkedin.com/in/anyacheng/

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Where to find Pedro: https://www.linkedin.com/in/pedroganco/

🎉 Mark your calendars for Productized Conference 2025! Join us for the 10th edition of this premier event, where product management leaders from around the world gather for insightful talks, networking, and celebration. Tickets are already available—don’t miss out! Get your tickets now: https://www.productized.co

Where to find us:

Newsletter: http://bit.ly/3aMvWn2

Website: https://productized.co/

LinkedIn: https://www.linkedin.com/school/productized

Instagram: https://www.instagram.com/productized.co/

Meetup: https://www.meetup.com/pt-BR/Productized/