Psychologists are involved in consumer research. Now they are using neurobiology  to determine product preferences. This technique was clearly seen as being very powerful in a recent study comparing Coke and Pepsi.

Psychologists are involved in consumer research. Now they are using neurobiology to determine product preferences. This technique was clearly seen as being very powerful in a recent study comparing Coke and Pepsi.

Coke, Pepsi and Psychology

<p>Dr. Howard Gurr is a licensed psychologist who provides psychological information when YOU are ready to hear it. Dr. Gurr was voted #1 Best Psychotherapist for 2010 and Best Psychotherapist for 2012 by the readers of the Long Island Press. </p>

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Dr. Howard Gurr is a licensed psychologist who provides psychological information when YOU are ready to hear it. Dr. Gurr was voted #1 Best Psychotherapist for 2010 and Best Psychotherapist for 2012 by the readers of the Long Island Press.

<p>Dr. Howard Gurr is a licensed psychologist who provides psychological information when YOU are ready to hear it. Dr. Gurr was voted #1 Best Psychotherapist for 2010 and Best Psychotherapist for 2012 by the readers of the Long Island Press.&nbsp;</p>

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Coke, Pepsi and Psychology

Coke, Pepsi and Psychology

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