For some years now, the only people who did cold calls were the ones that liked doing it or were forced into it.

The market was good, active clients were feeding in new vacancies, email marketing was working OK and LinkedIn was also very productive.

But two things have happened to change that: -

❶ the market tightened up

❷ AI started generating a lot more content (including cold intro emails)

In other words, there's more sales activity but less work to win – something has to change.

And, ladies and gentlemen, that change is to pick up the phone more.

Now, some companies out there have based their growth strategies on calling prospects, so no change for those guys.

But many other recruiters have either not done very much calling or have done it badly.

2024 means more calling people you want to work with. "But surely this is cold-calling and you hate cold calling Mike", you may be thinking. I do but everything is not what it seems – who said they have to be cold calls?

Well, on this #MARShow Kirsty and I are joined by famed recruitment trainer Kate O'Neill (https://www.linkedin.com/in/kateoneill-recruitment-coaching/) to talk about making outreach calls to prospective clients.

✅ How you can make a cold call into a warm call (much more productive)

✅ How to get sales people to make more outreach calls

✅ The structure of an outreach call

✅ Getting round gatekeepers

✅ Getting the recipient to give you time to speak

And much more too.

Simple question for you: do you like outreach calling?