Close Call: Real-world sales strategies for startups and SMBs

Cold calling: The ethical bait-and-switch trick

11.25.2015 - By Steli Efti from ClosePlay

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The bait-and-switch is a device often used by scammers, but it can be applied by ethical companies that have their customers best interest at heart too. http://blog.close.io/cold-calling-bait-and-switch?utm_campaign

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