Welcome to the ISV Society Podcast! In this episode, we dive deep into the world of email marketing with Tyler Cook, an expert from Hypermedia Marketing who has sent over 500 million emails and helped businesses scale through effective email funnels, customer journeys, and deliverability strategies.

📩 What You'll Learn in This Episode:
✅ Inbox Placement & Deliverability – Why your emails aren’t reaching the inbox and how to fix it
✅ Creating Emails That Convert – The secret to writing relevant, engaging content that drives sales
✅ Email Automation for B2B – How to set up automations that feel personal, not robotic
✅ Re-Engaging Old Email Lists – Proven tactics to revive cold subscribers and spark new engagement
✅ Must-Know Email Trends – The latest updates from Google, Yahoo, and what they mean for your strategy

🚀 Key Takeaways:
🔹 Why SPF, DKIM, and DMARC matter for email authentication
🔹 A simple hack to ensure your emails stay relevant and timely
🔹 The 4-part welcome email sequence that improves conversions
🔹 How to strategically re-engage a dormant email list without hurting your reputation

👤 Guest Spotlight: Tyler Cook
Tyler is the founder of Hypermedia Marketing, where he helps businesses maximize their email marketing potential through high-converting automations, list growth strategies, and advanced deliverability techniques.

📌 Resources & Links:
🔗 Hypermedia Marketing Website – Download Tyler’s free Winning Email Welcome Flow guide
🔗 Connect with Tyler on LinkedIn
🔗 Connect with me for more marketing tips

Ready to grow your audience? Download the free ISV Guide to Grow Your Audience

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