With the recent announcement of Coldplay's first-ever concert in Malaysia, anticipation has skyrocketed among music enthusiasts in the country.

The British rock band is set to perform at the Bukit Jalil National Stadium on November 22, and the ticket sales have been, in a word, chaotic. The high demand for Coldplay's Music Of The Spheres World Tour highlights the significant challenges in the event ticketing industry in Malaysia and offers valuable lessons for future mega-events.

We hear from Iqbal Ameer, Founder and Group CEO of The Livescape Group.

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