Look Left @ Marketing

Colin Hung Analyzes the Healthcare Scene


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Colin Hung is editor and chief marketing officer for Healthcare Scene. He is also co-founder of the healthcare leadership tweetchat – which is one of the most popular and active healthcare social media communities on Twitter.

With host John Moran, Colin shares insightful takes on the impact COVID-19 is having on the news, areas of innovation during the pandemic and why thought leaders should move past theories and share real solutions. He also breaks down his unusual journey from mechanical engineer to healthcare editor and marketer. Here are a few of the topics discussed:

00:33 — COVID-19 is dominating almost every aspect of their editorial output in just six weeks

02:34 — Telehealth taking off as a breakthrough option for both patients and clinicians

07:46 — The unexpected silver lining of COVID-19: rapid technology and logistics innovation

10:17 — The impact of COVID-19 on healthcare IT budgets

11:33 — How the Situation Awareness for Novel Epidemic Response (SANER) Project aims to revolutionize outdated and unreliable data-sharing processes 

13:42 — New ONC rules on interoperability have taken a backseat to COVID-19 coverage, but it’s still important

15:21 — Colin discusses his journey from mechanical engineer to sales to marketing and beyond

17:13 — Social media as a conversational equalizer 

19:07 — Smaller healthcare conference and online events may thrive in coming months

21:27 — Personalized pitches and real solutions increase chances of catching a reporter’s attention

24:00 — Staying sane during quarantine

Colin Hung is one of the most active and influential leaders in healthcare IT. Our thanks to him for sharing his time and insights on the Look Left @ Marketing podcast. 

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Look Left @ MarketingBy Look Left

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