In this episode of the B2B Marketing Excellence podcast, host Donna Peterson interviews Nick Martin, founder of Wine Owners. They discuss Martin's experiences at Reed Publishing and Acxiom, and how these influenced his decision to start Wine Owners. The conversation revolves around the importance of value creation, leveraging data, and the transition from print to digital. They also touch on the challenges of the wine market, the power of collaboration, and the importance of building strong business relationships.

Martin emphasizes the significance of knowing your company's identity and delivering consistent value to customers.

• Importance of value creation in growing a business
• Nick Martin's background in B2B space and experiences at Reed Publishing and Acxiom
• Transitioning from print to digital and leveraging data in the digital world
• Designing Wine Owners' platform based on multichannel marketing and end-to-end solutions
• Challenges and trends in the wine market, including regulatory issues and scarcity-led markets
• Differences in the wine market between the US and other countries
• Importance of industry-specific technology solutions and collaboration in tight-knit markets
• Power of collaboration and building strong relationships in business
• Leveraging technology while prioritizing fundamental qualities and execution
• Human component and strong relationships driving growth and success in business

If you would like to continue this conversation, please feel free to contact Donna Peterson at [email protected].

Visit our website at http://www.worldinnovators.com

Guest Bio:

Nick Martin, Founder, Wine Owners

CEO and Founder of Wine Owners - Software as a service (SaaS) business platform for the independent and fine wine sector, specialized in inventory management that’s trusted by wine businesses in Europe, USA, and Asia.

• Organize and improve your business processes
• Deliver operational excellence
• Connect with sources of supply and channels to market
• Grow your business

Manages $2 billion of inventory, 400,000 wine references, LWIN, associated product information, and 90 million wine prices annually.

We provide solutions for:

• Independent wine retailers/ ecommerce
• Wholesalers and wine trading businesses
• Warehouses
• Private members clubs and Ontrade
• Family offices/ UHNW management

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