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Collaborative Selling with Fred Copesteak
Hannah Ajikawo sits down with Fred Copesteak, founder of Brindis, to discuss how to embrace collaborative selling by thinking like a true partner.
Six essential skills for successful collaboration: trust, win-win focus, transparency, comfort with change, interdependence, and future focus.
Help buyers make informed decisions by providing clarity, honesty, and mutual value.
Focus on engaging senior decision-makers, leveraging AI for insights, and embedding ethical, buyer-first practices.
Fred emphasises creating human-centred, collaborative processes that align with today’s complex buyer journeys.
Takeaway: Trust and transparency are the foundations of collaborative selling. Build lasting partnerships by truly listening and solving buyer problems.
Want to improve your revenue flow? Complete the Sales Process Health Check for instant insights.
View all episodes
By Hannah AjikawoHannah Ajikawo sits down with Fred Copesteak, founder of Brindis, to discuss how to embrace collaborative selling by thinking like a true partner.
Six essential skills for successful collaboration: trust, win-win focus, transparency, comfort with change, interdependence, and future focus.
Help buyers make informed decisions by providing clarity, honesty, and mutual value.
Focus on engaging senior decision-makers, leveraging AI for insights, and embedding ethical, buyer-first practices.
Fred emphasises creating human-centred, collaborative processes that align with today’s complex buyer journeys.
Takeaway: Trust and transparency are the foundations of collaborative selling. Build lasting partnerships by truly listening and solving buyer problems.
Want to improve your revenue flow? Complete the Sales Process Health Check for instant insights.