Gabe Lullo (CEO of Alleyoop) joins Edge of Growth to expose what’s really broken in outbound. His firm makes 11M outbound calls every year. If anyone can talk about what works in 2025, it’s him.

We covered:

→ Why SDR teams fail

→ How to fix bad first impressions

→ Why LinkedIn voice and video DMs are outperforming automation

→ The recipe behind effective outbound: People, Process, Tech

→ What not to do when you’re scaling your GTM strategy

Don’t forget to:

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AI keeps getting sold as the silver bullet.

But when it comes to real go-to-market workflows? Most teams are still stuck in fantasy mode.

On the next episode of the Edge of Growth, Hannah is joined by Tyler Phillips, Director of Product at Apollo.io, one of the fastest-growing outbound platforms in the world.

Tyler’s background is grounded in both founder struggle and product excellence.He previously built an AI startup that failed after joining YC, led PLG product development at LinkedIn Sales Navigator and Zendesk, and now heads up Apollo’s entire AI product division.

In this conversation, you’ll learn:

✅ Why most companies misuse AI and how to reset expectations

✅ What agentic AI actually is (and isn’t) in a GTM context

✅ How Apollo is helping reps go from “filters and sequences” to full workflows

✅ What teams need to do before blaming the tool

✅ Why the best AI is more like an intern than a genius

Whether you're experimenting with AI assistants, building go-to-market automations, or just trying to get better results from your sales tools, this episode will reset how you think about adoption, execution, and what it really takes to get value from AI.

Don’t forget to:

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Follow me on LinkedIn → https://bit.ly/3QpI2Gn

Follow Tyler → Tyler Phillips | LinkedIn

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AI is changing the way strategy is created, but not always for the better. In this episode, Marina Lukyanova joins Hannah to explore the dangers of short-term thinking, the illusion of perfect AI-generated plans, and how to fix cross-functional misalignment before it tanks your growth.

Don’t forget to:

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Follow me on LinkedIn → https://bit.ly/3QpI2Gn

Follow Marina → Marina Lukyanova, MSc, MA, BA | LinkedIn

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In this episode, Michael Falato (Founder of Full Throttle Falato Leads) breaks down how automation, intent signals, and smarter referral systems are changing outbound for good.

We talk SDR system failures, where most GTM teams get stuck, and how to scale relationship-driven growth in a world of AI, noise, and short attention spans.

Don’t forget to: ✔ Like ✔ Comment ✔ Subscribe ✔ Share with your teamFollow me on LinkedIn → https://bit.ly/3QpI2GnFollow Michael → https://www.linkedin.com/in/mfalato/Subscribe to my weekly newsletter → https://bit.ly/3ynfqZaGet your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00

Buyers don’t trust salespeople.In this episode of Edge of Growth, Hannah and Michael Hanson dig into the psychology behind buyer resistance and how to flip it.

They explore how lazy selling habits, poor research, and rigid processes create tension instead of trust. You’ll walk away with fresh ideas for coaching reps, creating personal connection, and making your GTM motion more human.

Don’t forget to: ✔ Like ✔ Comment ✔ Subscribe ✔ Share with your teamFollow me on LinkedIn: https://bit.ly/3QpI2GnFollow Michael → https://www.linkedin.com/in/michael-hanson-/Subscribe to my weekly newsletter → https://bit.ly/3ynfqZaGet your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00

Tom Slocum is your future homie-in-law and cold calling whispererIn this episode of Edge of Growth, we dig into: → Why SDRs aren’t broken (they’re misused) → How to fix your outbound motion → The mistakes killing top-of-funnel → Why AI won’t save your sales team → And how Tom built $2.8M in pipeline from scratchDon’t forget to: ✔ Like ✔ Comment ✔ Subscribe ✔ Share with your teamFollow me on LinkedIn: https://bit.ly/3QpI2GnFollow Tom → https://www.linkedin.com/in/tomslocum/Subscribe to my weekly newsletter → https://bit.ly/3ynfqZaGet your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00

Most people wait until it's too late to leave their jobIn this episode, The Salary Bump founder Keri-Lynne Shaw shows you how to proactively exit a role, negotiate your worth, and take back control of your career, without burning bridgesWe cover: → How to ask for a severance before you’re let go → The biggest interview mistakes senior leaders make → What most people get wrong about negotiation → Why you should always be taking recruiter calls → The truth about corporate layoffs and quiet exitsWhether you're a VP or just feeling stuck in your role, this episode could change the way you think about your career foreverDon’t forget to: ✔ Like ✔ Comment ✔ Subscribe ✔ Share with your teamFollow me on LinkedIn: https://bit.ly/3QpI2GnFollow Keri-Lynne → https://www.linkedin.com/in/keri-lynne-shaw/Subscribe to my weekly newsletter → https://bit.ly/3ynfqZaGet your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00

Brynne Tillman has helped 1,000s of professionals start trust-based sales conversations without being salesy.

In this episode, she and Hannah unpack:

• Why most “value” isn’t valuable at all

• The 3 steps to earning conversations in 2025

• A framework to prompt AI like a ghostwriter

• How to re-engage your ignored LinkedIn network

• Why warm intros still outperform cold outreach
  

Practical. Actionable. Human-first. Listen now.Follow me on LinkedIn: https://bit.ly/3QpI2GnFollow Brynne → Brynne Tillman | LinkedIn

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Richard Smith, Head of Growth at MySalesCoach and co-author of Problem Prospecting?!, joins Hannah Ajikawo to explore the real reasons sales teams underperform and what great coaching actually looks like.

In this episode, they unpack:

→ The gap between what sales leaders think coaching is vs. what reps actually need

→ Why deal reviews and “how’s the pipeline?” aren’t real coaching

→ How mindset and belief systems drive (or block) performance

→ The emotional side of sales coaching leaders don’t talk about

→ Where AI fits and where it falls short in human development

If you’ve ever hired smart reps, gave them the right tools, and still saw inconsistent results, this is the episode for you.Follow me on LinkedIn: https://bit.ly/3QpI2GnFollow Richard → https://www.linkedin.com/in/richard-smith-mysalescoach/Subscribe to my weekly newsletter → https://bit.ly/3ynfqZaGet your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00

Is your brand blocking your growth? Most leaders think “brand” means visuals, slogans, or social posts, but it runs deeper.

Marcus McDowell is an innovation consultant helping global companies launch in new markets. In this episode, he breaks down:

• How to build a brand that actually converts

• Why culture, curiosity, and communication matter more than your logo

• How to fix your brand perception without alienating your audience

• Feminine networking styles that drive real pipeline

Whether you're scaling or just starting, this is the brand-first episode you didn’t know you needed.

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Listen on Spotify → https://open.spotify.com/show/3GjYvoi...Follow me on LinkedIn: https://bit.ly/3QpI2GnFollow → https://www.linkedin.com/in/marcusxmcdowell/Subscribe to my weekly newsletter → https://bit.ly/3ynfqZaGet your FREE Sales Growth Tools here → https://bit.ly/3ZZCU00