In this episode, Azeez and Ziika share excerpts of their interview with Drew Boyd co-author of the book “Inside the Box”.
Drew Boyd is a global leader in creativity and innovation, international public speaker, award-winning author and innovation blogger, and university professor. He teaches teams, businesses and governments how to solve tough problems to create a culture of innovation and a flowing pipeline. Drew reframes the innovation process in a way that makes people more creative.
Drew gives insight into how context is key when generating creative ideas and dispels common ideologies such as brainstorming and thinking "outside the box".
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