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At the core of the deep societal divisions we navigate every day is an assumption that we share little with “those people” with whom we share a country—a belief that leaves us on dangerous ground as a nation. But author and entrepreneur Dr. Todd Rose says we’ve got that all wrong. According to Dr. Rose, not only do we agree more often than we think but we’re making terrible assumptions about what the people on our own side of the aisle think—then acting on those incorrect assumptions in a way that accelerates the divisions. Born of our highly social nature and hardwiring in our DNA, we so desperately want to protect our status and reputation inside our groups so we conform with what we think our group thinks—finding ourselves inside a “collective illusion” that is not only destabilizing society, it’s making us personally miserable.

Dr. Rose offers his compelling and revelatory insights about human forces that are far too easily ignored in his most recent book: “Collective Illusions: Conformity, Complicity and the Science of Why We Make Bad Decisions.” We think his work is just so important that we’re delighted to bring him to Tallahassee to meet you (and we’ll be hosting book clubs to dive into “Collective Illusions” through the year). We don’t think you’ll ever see the world quite the same way again (trust us, that’ll be a good thing). 

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