On the back of our last episode with Intuitive Healer, Chelsee Keegan on how we perceive ourselves, this episode taps into how we can influence the perception others have of our brand through intentional market positioning.

In this episode we cover:

• Why positioning matters
• Positioning pitfalls to avoid
• Different positioning strategies you can employ for your brand
• How we do it in The Marketing Collective (hello freebie!)

Because, when it comes to marketing, perception is reality, and your positioning should be grounded in truth not comparison.

The truth is that you already have something very unique inside your business today. Inside this episode, we help you discover what that is, so you can carve out your own space in your market place…

If you need help diving deeper into your brand positioning and other foundations, check out our Mentorship Programme: www.themarketingcollective.co.nz/mentorship

Are you winging it in your marketing? Join our FREE 10 Day Marketing Makeover! https://marijketimmers.com/chaostoclarity/

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

What if the thing holding your business back… is you?

In this powerful episode, we dive into the invisible forces that shape how we show up in business: our identity, conditioning, self-belief, and subconscious patterns.

We’re joined by intuitive healer and guide Chelsee Keegan, who shares how unlearning old stories and tuning into your body can help you reconnect with your purpose and create a more aligned path forward.

We talk about:

• How ego and doubt keep us small
• Why chaos is often a sign of expansion
• The difference between forcing and flowing
• How belief — held deeply and consistently — can shape your reality

And, of course, how all of this can affect your business, brand and marketing.

Whether you’re feeling blocked, burnt out, or just unsure of your next move, this conversation will remind you that clarity doesn’t always come from pushing harder. Sometimes it starts by turning inward.

Find out more about Chelsee and her work at https://www.instagram.com/iamtherebelhealer/

Are you winging it in your marketing? Join our FREE 10 Day Marketing Makeover! https://marijketimmers.com/chaostoclarity/

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

We're one! In this very special episode, we're popping the (imaginary) champagne and celebrating Collectively’s first birthday!

Join us as we look back on a year of honest convos, incredible guests, and big questions about doing business better. From our humble beginnings (hello awkward intros) to finding our groove, we’re reflecting on how far we’ve come, what we’ve learned, and the value of creating space for these chats.

Whether you’ve listened to every episode or you’re new here, this one’s a highlight reel and a heartfelt thank you to everyone who’s tuned in along the way.

Enjoy catching up with some of our favourite conversations, and we encourage you to go back and tune into the ones that resonate with you.

Are you winging it in your marketing? Join our FREE 10 Day Marketing Makeover! https://marijketimmers.com/chaostoclarity/

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

There’s a lot of chatter out there about AI and how to use it in your marketing.

While we’re in agreement with a lot of the advice, we think there’s a void when it comes to why and how you use AI, responsibly. 

Like everything in marketing, we believe the use of AI requires strategy and intention. You need to know the problem you’re solving and the consequences of the actions required. 

In this episode we explore the incredible ways that AI can assist you in your marketing - from generative prompts that support your content creation, through to agentic solutions that can automate tasks that currently cost you time and money. We discuss the opportunities of knowledge assistants and deep research, as well as the feeds you can give to ensure your marketing is on message, on tone and on brand every time.

But, we also identify the red flags and the unintended costs of AI tools - not to stop you from leveraging their power - but to help you use them with more intentionality and less waste.

Just remember, success in marketing isn’t defined by the tasks you do or how fast you do them. It’s in the connection with your audience. For that, whether you use AI or not, you need strong brand foundations. 

If you feel yours need revisiting, our Mentorship programme has everything you need to build strong foundations and use them strategically across all major marketing channels, to grow your audience and your business in alignment with your values. 

Learn more at www.themarketingcollective.co.nz/mentorship

Are you winging it in your marketing? Join our FREE 10 Day Marketing Makeover! https://marijketimmers.com/chaostoclarity/

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

Let’s face it, using technology is unavoidable, but there are guardrails we can have and choices we can make when it comes to hardware, software and AI tools that can reduce the impact of our footprint.

In this episode, we sit down with Mike Carroll, founder of Brightly, an Aotearoa New Zealand-based B Corp certified IT company, to talk sustainable and responsible choices in technology.

From cloud platforms and carbon footprints to the hidden cost of convenience, Mike shares smart, grounded insights on how businesses can make better choices with the tools they use everyday. 

Of course, we couldn’t have a conversation about tech without delving into the use of AI, and considerations businesses need to keep in mind when it comes to using AI responsibly in their business.

If you’ve ever wondered how you can balance progress and innovation with responsible IT choices, or you’re trying to use AI without compromising your values, you’ll find some gold in this episode.

A few of the organisations that Mike mentions in this episode are:

• Echo Technology Lifecycle Solutions for e-waste recycling.
• Recycle-A-Device with Digital Future Aotearoa
• Toitū Envirocare for impact measurement

And you can find out more about Brightly and the work they do as a managed IT service provider at www.brightly.nz

Are you winging it in your marketing? Join our FREE 10 Day Marketing Makeover! https://marijketimmers.com/chaostoclarity/

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

What if productivity isn’t about doing more — but doing what matters?

In this episode, we chat with Productivity Consultant Rachel King, who’s flipping the script on hustle culture. She shares more on how to move beyond the to-do list and into a more meaningful, sustainable, human-centred way of working, where your value isn’t tied into your outputs.

We discuss how to align your time, energy, and values, so productivity becomes less about burnout and more about balance, focus, and meaningful momentum.

Whether you’re stuck in output mode or craving a new rhythm, this is your permission slip to slow down and move forward. Tune in for grounded insight, practical strategies, and a much-needed reframe.

For more information about Rachel’s work visit www.quotient.nz

Remember to subscribe so you’re first to know about our next episode, and if this episode resonated, please take a sec to drop us a review.

Are you winging it in your marketing? Join our FREE 10 Day Marketing Makeover! https://marijketimmers.com/chaostoclarity/

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

Caught up in content churn, offer stacking, and algorithm-pleasing? You’re not alone, but it might be costing you more than you think.

What if slowing down could actually move you forward? What if your best marketing didn’t come from hustle, but from clarity, creativity, and giving your ideas time to ripen?

In this episode, we explore the natural rhythms of business and what it looks like to work with your creative energy instead of against it. We talk about rest as strategy, marketing without burnout, and the guilt that can come from slowing down — plus why reflection isn’t indulgent, it’s essential.

Whether you're in a season of growth, recalibration, or quiet reinvention, this one’s for you. And if you simply need permission to pause, here it is.

Are you winging it in your marketing? Join our FREE 10 Day Marketing Makeover! https://marijketimmers.com/chaostoclarity/

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

Harvesting more time, money and freedom in your marketing

Feeling like marketing is eating up all your time and energy? In this episode, we unpack why marketing often feels like a full-time job (with no guarantee of results), and what to do instead. From clarifying your goals and choosing the right channels, to building systems that give you breathing room — this is a conversation about doing less, by doing it smarter.

We talk about:
- The real reason marketing feels so exhausting
- How to focus on what actually moves the needle
- Tools, strategies, and mindset shifts to reclaim your time
- Why clarity and intentionality will bring you peace

Whether you’re DIYing everything or ready to simplify and scale, this episode will remind you to reconnect with what works for you.

Are you winging it in your marketing? Join our FREE 10 Day Marketing Makeover! https://marijketimmers.com/chaostoclarity/

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

In this episode, we talk to Gaelene Adams-Love, a business and relationship coach who specialises in working with couples and partners in business — from spouses and siblings to co-founders and family-run teams.

Released around the International Day of Families, this conversation explores why healthy relationships are the foundation of resilient, successful businesses and communities.

We cover:

• How to lead without burning out (or bringing work stress home)
• What clarity, boundaries and emotional safety look like inside a business
• Why your relationship with yourself is the starting point for everything else

If you’re in business with someone close to you, or want to create a healthier culture for the people around you, this episode is full of insight, honesty, and practical wisdom.

Learn more about Gaelene and her work at www.teamfusion.co.nz

Are you winging it in your marketing? Join our FREE 10 Day Marketing Makeover! https://marijketimmers.com/chaostoclarity/

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.

In this episode we talk to Lily Richards, Creative Director at Pathfinder, Aotearoa New Zealand’s first B Corp certified ethical investment manager. Pathfinder is all about ethical investing, using a framework, based on their principles, to filter out which investments to avoid and which to select.

Pathfinder is a great B Corp example of trailblazing in an industry often defined by profit yet outperforming through purpose.

Lily shares more with us about ethical investing and helping Kiwis grow their wealth and well-being in a way that is beneficial to all - people, planet and animals.

Visit mindfulmoney.nz to check what your fund is invested in and learn more about Pathfinder at pathfinder.kiwi

Pathfinder Product Disclosure Statement

Pathfinder Asset Management Limited is the issuer of the Pathfinder KiwiSaver Plan and Pathfinder Investment Funds. Product Disclosure Statements for the offers are available at pathfinder.kiwi. Learn more about how we invest ethically by reading our Ethical Investment Policy on our website. Past performance is no guarantee of future returns. We encourage all investors to seek financial advice prior to making investment decisions.

Are you winging it in your marketing? Join our FREE 10 Day Marketing Makeover! https://marijketimmers.com/chaostoclarity/

For more information about us visit, www.themarketingcollective.co.nz and www.markmywords.co.nz.