College basketball is absolutely joyless.  It’ll be intense this weekend… as the Sweet 16 gets whittled down.  It’ll probably be thrilling … and crushing at the same time.  But joyous?

College basketball doesn’t do joyous.   Case in point.

A week ago… I told you that Utah Geological Survey was holding an online contest… to choose Utah’s Greatest Natural Wonder.   Delicate Arch…  Bowtie Arch?  Is it Owachomao Bridge?   For a week… people have been having fun whittling down the brackets… and we’ve made it to the Seismic 16.   All three I mentioned are still in.

But a problem.  This week… College Basketball’s Missouri Valley Conference complained Arch Madness is their registered trademark… you know.  St. Louis has that stainless steel arch.  And for goodness sakes… the Utah Geological Survey decided to change the name of their cute little contest to avoid a lawsuit.

They had to rebrand the website… change all the images… the logos.  And instead of Arch Madness… right now… you go to geology.utah.gov and today you’ll find the generically named Utah. Arch.  Challenge.

The Seismic 16 voting continues through Sunday.  

Unless another joyless college basketball conference owns the phrase Seismic 16  

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