From Feb. 27 to March 10, 2023 Jennifer Urich joined the CoJMC as the Worick Visiting Professor in Market Research.
Jen Urich is the CEO and co-founder of Sparrow Strategy. Her 35-year career spans industries, countries, and cultures, from Bain + Company to US Peace Corps/Philippines, and from Cummins Engine to J. Walter Thompson/Mexico. She has helped grow Fortune 100 companies, nurtured micro-enterprises in the developing world, and revolutionized social marketing, winning awards and admiration along the way. Urich has a bachelor’s degree and MBA from Yale University.