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When the professor of the Public Relations curriculum at Eastern Michigan University in Ypsilanti, Michigan noticed classes fell short of expected enrollment she challenged her current PR students to devise a campaign to both inform and encourage high school and current college students to consider Public Relations as a course of study.  Professor Lolita Cummings and several of the students involved in creating and executing this successful strategy articulate how they developed the campaign and the execution needed to achieve success.  Listen as EMU's PR students outline the work involved in solving this "real life" situation.

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Real Talk About Marketing

An Acxiom podcast where we discuss marketing made better, bringing you real...

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