In this episode of In The Club Podcast by Club Colors, the team at Club Colors dives into the world of higher education branding and how premium products play a pivotal role in creating lasting brand impressions. They discuss the importance of purpose over product and how they collaborate with universities to understand the goals and challenges they face when promoting their brand. From engaging young alumni to driving success on campus, the discussion revolves around creative solutions and exclusive collector pieces that resonate with donors and alumni. The episode explores the impact of premium products on the human experience, building pride, and inspiring brand loyalty.

KEY TAKEAWAYS

• Premium products play a crucial role in creating lasting brand impressions and memories.
• Understanding the purpose and goals of branding initiatives is essential to choosing the right products.
• Personalized and exclusive collector pieces are effective in engaging alumni and donors.
• Premium products can contribute to student success by promoting campus resources and wellness habits.
• Impactful brand experiences can lead to better testimonials, referrals, and increased admissions.

QUOTES

• "We want to create things that alumni can't get somewhere else. We tap into their nostalgia to create a feeling tied to their personal brand."
• "It's not about just giving alumni something they can buy; it's about creating exclusive custom collector pieces that make an impact."
• "The office of the president runs the campus, and hearing their vision for the university is pretty incredible."
• "Premium products are vital for creating lasting brand impressions and motivating action."

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Club Colors: https://www.clubcolors.com/