In this episode, I sit down with longtime friend and fellow basketball visionary Collin Castellaw — someone many know from Shot Mechanics, but whose journey has taken him far beyond shooting tutorials.

We go deep into Collin’s evolution from coach and content creator to co-founder of PlayersTV, a fast-growing, multi-million dollar, athlete-owned media company redefining sports and culture content. He opens up about how Shot Mechanics was more than just a YouTube channel — it was his “PhD in online business” and laid the groundwork for understanding digital strategy, community-building, and scalable content.

Collin walks us through the gritty early days of PlayersTV, the “silent grind” behind the scenes, and the bold pivot during the 2020 pandemic that turned obstacles into momentum. From building an ad-friendly tech stack to helping fans become owners alongside athlete investors, Collin shares the real playbook behind their push toward “Athlete Content 2.0.”

If you’re an athlete, coach, or creative trying to build something meaningful — this one’s for you.

00:00 The Journey of PlayersTV
03:02 Navigating the Entrepreneurial Grind
06:09 Balancing Family and Business
08:50 Adapting to Challenges During a Pandemic
12:04 Building a Unique Media Company
14:46 Innovative Advertising Strategies
18:06 Understanding Metrics and KPIs
21:09 Engaging with Fans and Investors
24:04 The Future of Athlete Content
27:01 Learning and Adapting in Business
30:09 Final Thoughts and Future Plans

If you got value from this conversation, share it with another trainer, coach, or hooper who needs to hear it. Until next time 💪