Basketball To Business

By Myson Jones

What's up!

Welcome to the Basketball To Business podcast.

This podcast is basketball fanatics who happen to love the sport of business, too.

I'm Myson Jones, your host.

In these episodes, you'... more

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3131 ratings

FAQs about Basketball To Business:

How many episodes does Basketball To Business have?

The podcast currently has 251 episodes available.

Basketball To Business episodes:

September 06, 2024 Halftime Break with Justin Wakefield
What's up, basketball trainers?
In our podcast episode today, I had a great conversation with Justin Wakefield, a basketball trainer and educator, where we explored a range of topics related to coaching and player development. We discussed the importance of having thick skin as an educator, effective techniques for teaching players of all ages, the ideal training schedule, and the concept of "your body is your level" in basketball. We even reflected on our experiences in industries like sales and hardwood flooring and how those lessons have influenced our coaching styles.
The conversation also touched on key themes like time management in training, using basketball as a tool for growth beyond the game, the importance of relationships and networking in the basketball community, and the different cultures of the sport in various markets. And towards the end, we emphasized the value of showing love, being a good person in the industry, and staying true to yourself through perseverance while building a successful training business.
00:00 Introduction and Thick Skin in Education
04:02 Effective Techniques for Teaching Basketball
10:12 The Ideal Training Schedule
12:24 Playing Off the Ball in Basketball
15:26 Your Body is Your Level in Basketball
19:10 Exploring Different Industries and Gaining Perspective
24:20 Efficiency and Time Management in Basketball Training
25:19 Using Basketball as a Tool for Building
26:04 Building Relationships and Networking in the Basketball Community
31:23 Understanding Different Basketball Cultures in Different Markets
37:25 Showing Love and Being a Good Person in the Industry
43:14 Perseverance and Staying True to Oneself in the Basketball Training Business
Overall, it was a deep, honest conversation about what it takes to be successful in basketball training and beyond. I hope you guys took away some solid gems from this episode. Thanks for tuning in, and as always, keep grinding and keep growing.
Until our next podcast episode!
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48min
September 03, 2024Halftime Break with Coach Peter Danyliv, Tyler Leclerc and Micah Lancaster [Part III]
What's up, basketball trainers? Hope everybody had an awesome Labor Day weekend!
Appreciate you guys waiting for this final episode of our special podcast series with Coach Peter, Coach Tyler and Coach Micah.
In today's episode, we continue to explore the myths and challenges of being a training professional, discussing the importance of cultivating customers through valuable educational content, the role of social media in generating revenue, and the need to balance entertainment with education. We also touch on the different success between in-person and online training, highlighting the necessity of strong communication with online clients. And finally, we'll share share with you our aspirations to expand into other sports and our hopes for the industry's growth and coexistence.

Takeaways:
Developing customers is more important than having fans, and providing solid educational materials is crucial to attract clients.
Social media can generate revenue, but it requires finding the right balance between entertainment and education.
The trainers have different revenue ratios between in-person training and online services.
Communication and engagement are key to retaining online customers and ensuring they use the training programs.
Expanding into other sports can provide additional opportunities for growth in the training industry.

Thanks for tuning in to this special podcast series! We hope you enjoyed the discussion and gained some valuable insights.
Stay tuned, as we might bring these great coaches back for another podcast series for more meaningful takeaways and conversations.
Don't forget to subscribe and share this podcast with others who might find it helpful. See you next time!
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23min
August 29, 2024Halftime Break with Coach Peter Danyliv, Tyler Leclerc and Micah Lancaster [Part II]
What's up, basketball trainers?
Part two of our special podcast series with Coach Peter, Coach Tyler and Coach Micah is here.
In this episode, we explore the importance of building a personal brand and understanding the business side of training professional athletes, from setting boundaries with clients to navigating the challenges of getting compensated by NBA organizations. We also delve into the complexities and rewards of the basketball training industry, highlighting the need to consistently showcase your value.

Takeaways:
Building a brand and putting out content is crucial for basketball trainers to showcase their value and attract clients.

The economics of training pros can vary depending on factors such as opportunity cost and travel fees.

Trainers need to understand the business side of their profession and set boundaries and expectations with clients.

There is a perception that trainers should not be compensated for their time, which is not the case in other industries.

Getting paid by NBA organizations can be challenging and trainers need to be prepared for delays.
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24min
August 28, 2024Halftime Break with Coach Peter Danyliv, Tyler Leclerc and Micah Lancaster [Part I]
What's up, basketball trainers?
It's been a while since our last episode. And so, we're back with a special podcast three-part series, where we'll dive deep into the business side of basketball training. This series will be split into three parts, with the first part airing today.
For the second time around, we're thrilled to have with us coaches Peter Danyliv, Tyler Leclerc, and Micah Lancaster. Together, we'll explore a range of topics, from shifting focus from NBA players to younger athletes, to the challenges of monetization and dealing with agencies. Tune in as we uncover the myths of training pros and share valuable insights on building a successful training business.

Part 1: Shifting Focus and Valuing Your Craft as a Basketball Trainer
In this first episode, we debunk the myth that training professional athletes is the ultimate marker of success, revealing the often low expectations many pros have for their training. The conversation highlights the shift from focusing on NBA players to developing younger athletes, emphasizing the importance of valuing your craft and getting paid what you're worth. We also stress that success as a trainer comes from building credibility and reputation in the community, rather than simply working with high-profile clients.

Takeaways:
Trainers need to determine the lifestyle they want and focus on building their business accordingly.

Trainers should value their craft and expect to be paid for their work.

Training pros does not necessarily lead to financial success or increased clientele.

Building credibility and reputation as a trainer is crucial for attracting pro clients.

Many pro players have low expectations when it comes to training and are not focused on improving their game.

Trainers should prioritize helping athletes get better rather than just maintaining their skills.
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12min
August 08, 2024Reflections and Insights After Turning 31: Taxes, Investments, and Maximizing Your Time
What's up, basketball enthusiasts? I turned 31 yesterday, and I'm feeling one year wiser!
I had some quality time to recharge and reflect, so I thought I'd share a few "beyond the court" thoughts since it's been awhile:
Taxes, and how crucial it is to understand tax obligations, especially the differences between an LLC and an S-Corp.

Passive income is often misunderstood; the IRS defines and taxes passive income differently. Also, our training income is always considered active business income.

Using basketball training to build, not live

Recognizing and maximizing the flexibility we have in our business decisions.

Taking time to recharge, like I did on my birthday, is essential even though it made me feel guilty initially

Overcoming constraints in our business
And just to let you all know, I'm opening up spots for consulting to help other trainers avoid the mistakes I've made and succeed in their own businesses. If you're interested in coaching or advice, feel free reach out to me on Instagram.
Have a good weekend everyone!
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11min
July 24, 2024Quick Break with Coach Myson: Is Making $ While You Sleep Cap?
What's up, basketball trainers?
I wanted to share how a series of seven emails, written by a highly competent high school senior intern, generated a couple of thousand dollars for our upcoming league.
Some takeaways from this short podcast:
Email Campaigns Can Be Profitable

The effectiveness of how an email list is used is more important than the size of the list. Segmenting the list and ensuring high deliverability and engagement rates are crucial.

Selling through email can increase earnings per hour since the effort to set up emails is minimal compared to the potential revenue generated.

Regularly sending out offers helps gauge audience interest and preferences, providing valuable data beyond just generating sales.

It's essential to fully utilize the features of email campaign tools to maximize their potential and benefit the business.

Finding and mastering tools that can be game-changers for the business, such as CRM, chat widgets, automation tools, and email campaigns, can significantly impact success.

Hiring capable and precocious interns, especially those with relevant interests and experiences, can greatly benefit the business.
By optimizing and mastering the tools we already have, we can make a big difference in our basketball training business.
Enjoy your week, everybody!
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6min
July 16, 2024Quick Break with Coach Myson: 7 Daily Questions to Supercharge Your Productivity
Hey everyone! I want to share some insights from books like "Essentialism," "Ultimate Sales Machine," and "The Four-Hour Work Week" that I've been exploring.
Although I haven't implemented all of these strategies myself, I find the daily questions they suggest to be really valuable for improving time management and productivity.
Here are seven questions I think are worth asking. Pick one of these to ask yourself each day:
If this was the only thing I accomplished today, would I be satisfied?

What will I say no to today?

Is this decision a "Heaven YES"?

What is the obstacle or constraint holding me back from what's important?

If I only had two hours of work this week, what would I focus on?

Should I apply the reverse pilot test?

Do I need to reset my calendar with a zero-based time budget?
These questions help me stay focused and prioritize effectively. I hope they can be useful for you, too!
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6min
July 15, 2024Quick Break with Coach Myson: Insights on Growth, Trends, and Innovation for Basketball Trainers
What's up, basketball trainers? This podcast is long overdue, but surely worth sharing.
I’ve been reflecting on some insights from a few books I've listened to, and I want to share my thoughts:
First, the quality of the questions we ask can significantly impact our growth. For example, asking "What are my customers doing regardless of me?" can help us understand and ride the waves of demand in our industry.

It’s crucial to recognize that trends don't last forever, so while we capitalize on them, we should also prepare to transition off them when necessary.

Additionally, observing what customers are figuring out on their own can highlight areas for innovation. One standout idea for me is addressing frustrations with the traditional AAU setup by looking at successful foreign models, like the club culture in Europe.

I also plan to focus more on why our top 10% of customers buy, as understanding this can enhance our marketing and customer relationships.

It’s essential to consider the right size for our business to maintain flexibility and avoid unnecessary complications.

Lastly, reducing interruptions to foster deep work and considering contrarian thoughts like scaling down ambition to achieve more realistic goals can be beneficial.
I hope you'll find these insights worth implementing to see how they can improve our basketball training business.
Have a great week ahead everyone!
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10min
July 02, 2024Quick Break with Coach Myson: Overcoming Challenges in the Basketball Training Industry
What's up, basketball trainers?

Today, I’m just giving you an update to maintain consistency and connect with you all.
We're currently down 30% in trainees and revenue year over year, which isn't great news. However, we're improving our skills, systems, and team communication, which I'm happy about. We've had some growing pains with our lease relationship, but we're moving forward.
If you own your own gym, kudos to you! I haven’t experienced those specific challenges, but I understand both sides have their struggles. Right now, our rent is increasing by 50%, and we just moved all our equipment out of the gym.
Despite these challenges, I feel a sense of peace and excitement to continue learning and improving.
One key thing I’ve learned is the importance of "hiring" to buy back your time, as Dan Martell suggests. For instance, hiring a high schooler interested in business can help you focus on growth. Big companies spend a lot to identify problems, as defining them is half the solution.
Our 30% decrease could be due to factors like inflation, less organic content, or increased competition. This shows the need to execute wisely and develop skills for future opportunities.
Communication is a crucial skill in this industry, and I'm working on honing it through various sales and communication resources.

I usually harp on how business and basketball are similar, but there are also key differences that I'm realizing more and more.
Lastly, the 10-80-10 principle is essential: start and end with your trainees, but let others handle the bulk of the training so you can focus on other areas.

I hope you find this update helpful. Have a great 4th of July!
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12min
June 27, 2024 Quick Break with Coach Myson: Ant Wisdom for Basketball Trainers
Hey everyone, thanks for tuning in to the podcast. If you're a basketball trainer, I hope you find some valuable insights here.
SN: If you're watching online, don't mind the Disney shirt—I'm recording all at once, so yes, it's the same shirt from Monday. I'm really fascinated by Disney from a business perspective because they generate $60 billion a year and their stories resonate with both kids and adults. But today, I'm not here to talk about Disney.
Instead, I want to share something unorthodox: my interest in ants. I was observing ants recently and reflecting on Proverbs 6:6-8, which teaches about diligence and preparation. Ants work tirelessly without a boss, stockpiling food for winter. This proverb reminds us to adopt good habits now to avoid laziness and prepare for tougher times ahead.
I see a parallel between ants and us. Like ants, we can achieve much more together than alone. This is why I'm keen on finding another basketball training partner with flexible hours—it's like the difference between hunting rabbits and deer. Together, we can accomplish more and handle greater challenges. Preparing now, during the summer, by working hard and smart, ensures we can be at peace during the slower winter months.
I've learned that having a strong work ethic and smart strategies is key. Bill Gates once said that lazy people find the most efficient ways to do things, but that's not my approach. I believe in working hard first to work smart later.
So, let's build good habits now and be as focused and diligent as an ant colony. This idea also comes from an interesting article by Andrew Exposito on LinkedIn.
Let's learn from the ants and have a productive day! Talk to you next time!
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6min

FAQs about Basketball To Business:

How many episodes does Basketball To Business have?

The podcast currently has 251 episodes available.