What's up, basketball trainers? It's been a while. I hope everyone's enjoying the weekend.

Let's go straight to business, shall we?

In this episode, I'm back with three of the most respected voices in the basketball training world—Peter Danyliv, Shane Hennen and Micah Lancaster—to unpack the major shifts transforming the industry today. If you're a basketball trainer running your own business or dreaming of starting one, this conversation is a must-listen.

Together, we explore how the training game has moved beyond just cones and court work into a new era shaped by content creation, personal branding, and social media influence. We dig into the realities many trainers face today: standing out in a crowded online space, building legitimacy without compromising on quality, and turning training into a scalable business.

You’ll hear real talk about:

• 🔄 How the traditional trainer model is evolving—and why clinging to old methods could be costing you growth.

• 🎥 Why being a great trainer isn’t enough anymore without smart content strategy and a digital presence.

• 🧠 The role of mentorship and collaboration in accelerating your business and improving your craft.

• 📈 The importance of knowing your terminology, systems, and messaging to elevate both your clients and your brand.

• 🤝 Why the future of the industry lies in partnerships, thought leadership, and continued learning—not just flashy workouts.

We also dive deep into how to balance authenticity and engagement when marketing your business online—so you're not just another trainer posting highlight reels, but a trusted educator and authority in your niche.

Whether you're just getting started or looking to level up your training business, this episode is packed with insight, actionable advice, and inspiration to help you build a career that’s not only impactful on the court—but also profitable off of it.