Color Bar

We talk marketing most of the time on Color Bar—but today, we’re diving into the world of sales and the essential connection between the two. Our guest is Marc Nudelburg, President of OnTheBall (OTB), a dynamic organization focused on helping sales leaders train smarter, connect differently, and grow with intention.

Whether you’re a B2B sales leader, part of a sales team, or just looking to sharpen your edge, this episode is packed with insights, including:

• How to use social platforms to connect with the right people and grow your business
• Leveraging tools like Sales Navigator, ZoomInfo, and video to break through the noise
• Building your personal brand in an authentic way
• Balancing AI-generated content with real human connection
• Why discipline and consistency are the true differentiators in sales success

Marc shares actionable strategies, stories from the field, and a refreshing perspective on modern sales.

👉 Want to go deeper? Connect with Marc on LinkedIn and schedule one of OTB’s famous “virtual coffees” to continue the conversation beyond the pod.

This week, the Marketing Executives Group (MEG) event is taking place in Chicago, alongside the National Restaurant Association Show — and our very own Kim Opdyke is on the ground.

In this episode, Kim shares firsthand insights into the key topics shaping conversations among dining industry marketers at MEG. From enhancing loyalty programs and leveraging AI in both marketing and operations, to launching new store openings and staying ahead of evolving trends — this episode covers it all.

Tune in to get a pulse on what’s next in restaurant marketing.

🔗 Learn more about MEG:
 https://restaurant.org/events-and-community/conferences/marketing-executives-group/

We’re serving up a special episode of Color Bar with Kim Opdyke, who’s trading in her usual role as co-host to join us as the COO of DineTec, Sandy Alexander’s dedicated division for the dining industry.

In this episode, Kim takes us behind the scenes of the technology powering one of the most important—and overlooked—marketing tools in the restaurant world: the menu. From data-driven menu optimization to the latest trends in loyalty programs and guest experience, we dive into how brands are working to get more "butts in seats" by creating meaningful, in-restaurant engagement.

Kim’s passion for the dining space and the work DineTec is doing for leading restaurant brands comes through loud and clear—don’t miss this flavorful conversation!

Driving In-Store Traffic in a Digital-First World

With Back to School and Holiday shopping seasons fast approaching, retail brands are looking for new ways to connect with shoppers—and get them back into stores. On this episode of Color Bar, we’re joined by Patsy Koepke, Chief Revenue Officer at Sandy Alexander, to explore the latest trends shaping retail marketing strategies.

From localizing creative and merging digital with physical signage, to the growing influence of Gen Alpha on in-store engagement, Patsy shares how forward-thinking brands are reinventing the retail experience. We also dive into the omni-channel revival, including the surprising comeback of the catalog as a powerful brand tool.

If you're in retail marketing, you won’t want to miss this one.

DSCOOP is more than an event — it’s a global community of HP Indigo Print Service Providers and partners driving the future of print. And this May 14–17, we’re headed to Long Beach, CA for DSCOOP Edge 2025!

On this episode of Color Bar, we are joined by Betsy's fellow DSCOOP Global board members:

• Jon Bailey, CEO of Precision Proco (UK)
• Kelvin Gage, Global Head of Supply Chain for MRM (Sydney, Australia)

Tune in as they talk about:

• The power of DSCOOP connections and how it can shape your business and your network. 
• What’s in store for Long Beach 2025 — from cutting-edge conversations on AI’s impact on print, to the push for attracting young talent to the industry
• How the community is embracing the idea of “print reinvented”

If you’ve ever wondered what DSCOOP could mean for your business and personal network, this is your chance to find out.

🎧 Listen in — and then register to join us in Long Beach!
👉 Register now

And when you’re there, be sure to find Betsy, Jon, and Kelvin to continue the conversation in person.

See you in May!

🎙️ Excited to welcome Phil Corbett from Analytic Marketing Partners (AMP Analytic) to Color Bar!

Phil recently joined us as an expert panelist at our Glimpse Hyper Personalization event—catch the full session here.

In this episode, we dive deep into the world of data-driven marketing. From Micro Modeling and "Super Variables" to Ultra Match and Conquest Marketing, Phil breaks down how smarter data strategies are transforming campaign performance. And of course, we talk about the powerful role direct mail continues to play when paired with next-level analytics.

If you're into personalization, precision targeting, and marketing that actually moves the needle—you won't want to miss this one.

You can also learn more about AMP Analytic at www.ampanalytic.com 

In this episode, Kim and Betsy take you behind the scenes of Sandy Alexander’s first-ever virtual Glimpse event—an exploration of Hyper-Personalization and AI in marketing. Hear how we leveled up from a basic webinar to a full-scale live production with green screens, teleprompters, sound booths, and a panel of four incredible experts representing the agency, martech, data, and brand sides of the industry.

We revisit key moments from the live event—how we used AI in our own marketing efforts, tackled the ever-relevant “creep factor,” and what the future looks like when data and creativity meet. Plus, we unpack the broader vision of Glimpse as more than an event: a community for marketers and thought leaders to connect, share, and shape the future of the industry.

If you missed the live event, catch the full replay on our YouTube page: Watch here

Welcome to our first episode of Color Bar with your hosts Betsy Davis, CMO  and Kim Opdyke, COO Dinetec of Sandy Alexander. 

Betsy & Kim will introduce the intention of Color Bar, give insights into another Sandy Alexander engagement platform, Glimpse and also share more about Sandy Alexander. This is just the beginning! Look for episodes every Tuesday at 5pm EST. 

Color Bar brings you insightful and casual conversations with top marketers, industry experts, and print industry leaders who are shaping the future of print marketing. Hosted by Sandy Alexander, we dive into the hottest trends, cutting-edge strategies, and real-world success stories in print and beyond. Whether you’re a brand looking to amplify your messaging, a marketing pro eager to stay ahead, or an industry leader exploring the latest innovations, this podcast delivers engaging discussions on how print continues to evolve in the digital age.