How do you merge Digital Marketing and Traditional Marketing to achieve business success? Kekeli tells it all in this episode of Colours of Social Media Podcast.

Enoch dives into the world of SMS marketing in this episode and uncovers how to craft messages that captivate your audience.

Learn how to leverage the power of text messaging to build relationships, drive engagement, and boost sales. Discover tips on personalization, timing, and creating compelling calls to action.

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In this episode of Colours for Social Media, host Enoch sits down with Kekeli Klutse a marketing expert in the Sports Betting industry, to discuss effective marketing strategies employed by PrideBet.

The conversation covers the integration of traditional and digital marketing, targeted advertising, the importance of market research, and the balance between creating awareness and tracking user actions. Kekeli shares insights on the industry's competitive nature, guerrilla marketing use, and how his team uses QR codes and promo codes for better tracking.

The episode also explores the role of social media influencers, the challenges of complying with digital ad policies, and future trends including the potential impact of AI on sports betting.

This episode is packed with valuable tips for budding digital marketers.

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Are you feeling overwhelmed by marketing data? Enoch dives into two game-changing, free tools in this episode: Google Analytics 4 and Google Tag Manager.

Learn how to harness the power of these platforms to understand your audience, optimize your marketing efforts, and unlock explosive growth for your small business.

Whether you're a seasoned marketer or just starting, Enoch's insights will equip you with the knowledge you need to take control of your marketing data and skyrocket your results.

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This Podcast has been a Bildx Studios production. This episode was recorded at Trybal Mark Studios, Tantra Hill, Accra

Feeling stuck in your B2B digital marketing strategy? This episode is your key to levelling up! Join Enoch, as he dives deep into the world of #B2Bdigitalmarketingmastery with William "Bill" Odartei. They'll be uncovering insider secrets and actionable tips to help you:

Whether you're a seasoned marketer or just starting out, this episode is packed with valuable insights to help you achieve breakthrough results in the competitive B2B landscape.

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This Podcast has been a ⁠Bildx Studios⁠ production. This episode was recorded at ⁠Trybal Mark Studios⁠, Tantra Hill, Accra

Enoch takes the mic again in this explosive episode about Online Video. Have you been struggling to get more than views?

We all know the allure of online videos. They're engaging, informative and entertaining. But for businesses and Creators, there's more to the Story.

This episode dissects 4 strategies you can implore if you want viewers to not only watch your video but carry out what you want them to do.

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This Podcast has been a Bildx Studios production. This episode was recorded at Trybal Mark Studios, Tantra Hill, Accra

Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp channel.

One of the daunting tasks for Marketers is to initiate their first App Install Campaign. Their worry lies not only in the download numbers but also in how to keep users coming back to use the App every day or when they need it.

If this sounds like you? Then this episode of Colours of Social Media Podcast is for you. In this episode, Enoch invited his long-time friend - whose only task is running App install campaigns for clients all over the world. Though most of his clients are in the fintech industry, the basic principles of moving from zero to users apply.

This episode saw Andrews "Omar" Otoo get invited to COSM Pod to tell us more about App install campaigns, how to choose the right app to work with, targetting the right audience, getting downloads and eventually retaining them.

You don't want to miss this episode.

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Are you Struggling to navigate the world of ad platforms? This episode of Colours of Social Media Podcast is a one-stop guide for beginners and business owners alike.

In this episode, Alberta breaks down the crucial connection between creative and media for a winning campaign and reveals why short-term Meta Ads might lead to high ad costs.

Learn how to choose the right platform from powerhouses like Google Ads and Meta Ads to niche players like LinkedIn Ads, Twitter Ads, and RebelRebel.

Listen to this episode for insightful tips to get your advertising strategy humming!

Welcome to another episode of Colours of Social Media Podcast. If you want to get the insider scoop, click here to join our exclusive WhatsApp Channel.

To connect and follow Alberta on LinkedIn, click here

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This episode has been Bildx Studio production. This episode was recorded at Trybal Mak Studio, Tantra Hill, Accra - Ghana

Enoch takes the microphone again to give his take on Rethinking your approach to digital marketing. Don't go yet - You're at the right episode.

In this Take, his focus was solely on Paid Advertising on Digital Platforms. Enoch outlined 5 strategies you can incorporate in your Paid ad strategies if you're in the process of rethinking your approach to digital marketing in 2024.

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Colours of Social Media Podcast is a Bildx Studios production. Recording of this episode took place at Trybal Mark studios, Tantra Hill - Accra, Ghana

Do you find it difficult to get it right on Digital as a business or a budding digital marketer? When you get your approach to digital marketing right, You've solved about 80% of the problems in Digital Marketing.

In this episode, Enoch takes the mic to talk about 5 ways that will help you rethink your approach to digital marketing as a business or a digital marketer. Sometimes, you just have to sit back and reacess your approach on digital and this episode gives you the right perspective to begin with.

This is Part One of a two-part episode. In the next take, Enoch will go deeper into getting it right when you decide to include Paid marketing in your mix.

Colours of Social Media Podcast is a Bildx Studios production. This episode was recorded at Trybal Mak Studios in Tantra Hill, Accra - Ghana

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