.Com Strategies Podcast

.Com Strategies Podcast where you will learn key insights into valuing, marketing and selling your domain names.

In today's episode I talk about different negotiating styles

.Com Strategies Podcast where you will learn key insights into valuing, marketing and selling your domain names.

In today's episode I talk about different negotiating styles

Investors & Domain Names

Why would your investor say to pass on owning your domain name?

In today's episode I talk about why a VC would say you don't need to own your domain name.

POINT #1: The story of why one startup passed on owning their (.com) domain name.

• Chris recently spoke to a startup whose investors told him not to buy their (.com) domain name.
• The investor said that it was not worth the price and their current domain name was good enough.
• Chris had interviewed with a company years ago that was funded and owned by a private equity firm. The strategy of this company was to be sold to a bigger investor in the next three to five years. They were focused on profit and being lean. The shorter picture was more important than the bigger and longer picture.

POINT #2: What is your investors motive?

• Why would investors recommend passing on acquiring their brands domain name?
• What is the motive of the investor?
• Could they be more focused on short term profit then the long-term brand and growth play.
• What would happen to their investment if another brand launched on the (.com) for your brand?

POINT #3: What is your motive as a startup founder?

• If you are looking to build an elite brand then you need to own your (.com) domain name.
• As a founder you are looking at the long-term strategy play and impact to your brand equity.
• Your domain name impacts your ability to control the messaging and positioning for your keyword brand.
• We call this the global positioning.

QUESTION OF THE DAY:

• How good does your brand help you rank and establish leadership?

QUOTE OF THE DAY:

• "What is the motive of your investors and does it align with your motive to build an elite brand?"

– Chris Zuiker

.Com Strategies Podcast where you will learn key insights into valuing, marketing and selling your domain names.

In today's episode I talk about what we can learn from others...

.Com Strategies Podcast where you will learn key insights into valuing, marketing and selling your domain names.

In today's episode I talk about getting rusty...

.Com Strategies Podcast where you will learn key insights into valuing, marketing and selling your domain names.

In today's episode I talk about how you do not have time...

.Com Strategies Podcast where you will learn key insights into valuing, marketing and selling your domain names.

In today's episode I talk about finding the correct contact.

.Com Strategies Podcast where you will learn key insights into valuing, marketing and selling your domain names.

In today's episode I talk about someone passing on the best offer they will ever receive.

.Com Strategies Podcast where you will learn key insights into valuing, marketing and selling your domain names.

In today's episode I talk about one year anniversary

.Com Strategies Podcast where you will learn key insights into valuing, marketing and selling your domain names.

In today's episode I talk about the two Mexican Restaurants