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Combining the Power of Louisiana's Ports
In a landmark initiative, five major deepwater ports in South Louisiana—Greater Baton Rouge, Louisiana Gateway, Port NOLA, Port of South Louisiana, and St. Bernard—are joining forces to enhance their global competitiveness. Julia Fisher Cormier, Commissioner of the Office of Multimodal Commerce, joins the show to explain that this collaboration is driven by the newly formed Louisiana Ports and Waterways Investment Commission, which aims to unify and strategize port investments across the state.
Historically, Louisiana’s ports operated in silos, often competing against each other for federal funding. This fragmented approach limited their success in securing infrastructure dollars. The federal government advised that a more unified strategy could yield better results. Now, by presenting a collective front, the ports can better showcase their combined 256 miles of deepwater access along the Mississippi River, positioning Louisiana as a formidable player against states like Texas and Alabama.
The initiative focuses on joint marketing, strategic planning, and leveraging each port’s unique strengths—such as New Orleans’ cruise operations and South Louisiana’s dominance in agriculture. While each port retains its autonomy and operational control, the collaboration allows for shared resources and a more cohesive pitch to investors and international partners.
The plan includes a sophisticated advertising campaign to highlight Louisiana’s unmatched connectivity across all transportation modes and its skilled workforce. A contracted firm is expected to deliver tangible results within 30 to 90 days. The effort is supported by Louisiana Economic Development (LED), which plays a key role in attracting global investment.
Ultimately, this unified approach aims to boost infrastructure funding, attract new industries, and showcase the synergy among the ports—where cargo entering through one terminal may exit through another—demonstrating the strategic value of collaboration without compromising individual port identities.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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By Brian HaldaneIn a landmark initiative, five major deepwater ports in South Louisiana—Greater Baton Rouge, Louisiana Gateway, Port NOLA, Port of South Louisiana, and St. Bernard—are joining forces to enhance their global competitiveness. Julia Fisher Cormier, Commissioner of the Office of Multimodal Commerce, joins the show to explain that this collaboration is driven by the newly formed Louisiana Ports and Waterways Investment Commission, which aims to unify and strategize port investments across the state.
Historically, Louisiana’s ports operated in silos, often competing against each other for federal funding. This fragmented approach limited their success in securing infrastructure dollars. The federal government advised that a more unified strategy could yield better results. Now, by presenting a collective front, the ports can better showcase their combined 256 miles of deepwater access along the Mississippi River, positioning Louisiana as a formidable player against states like Texas and Alabama.
The initiative focuses on joint marketing, strategic planning, and leveraging each port’s unique strengths—such as New Orleans’ cruise operations and South Louisiana’s dominance in agriculture. While each port retains its autonomy and operational control, the collaboration allows for shared resources and a more cohesive pitch to investors and international partners.
The plan includes a sophisticated advertising campaign to highlight Louisiana’s unmatched connectivity across all transportation modes and its skilled workforce. A contracted firm is expected to deliver tangible results within 30 to 90 days. The effort is supported by Louisiana Economic Development (LED), which plays a key role in attracting global investment.
Ultimately, this unified approach aims to boost infrastructure funding, attract new industries, and showcase the synergy among the ports—where cargo entering through one terminal may exit through another—demonstrating the strategic value of collaboration without compromising individual port identities.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.