Comfort feels good. It also quietly kills growth.

In this episode of the Fitz & Franson Show, we break down one of the biggest lies in business, leadership, and life:
👉 that comfort is the goal.

Everyone wants the outcome... the revenue, the freedom, the confidence, the strong team.

Very few are willing to pay the price of admission. That price is discomfort.

We unpack:

• Why growth and comfort cannot coexist
• How success often creates a dangerous “comfort trap”
• Why businesses like Kodak, Blockbuster, and Nokia collapsed despite massive advantages
• The psychology behind the comfort zone and why your brain resists change
• How discomfort actually rewires your brain and builds capability
• Why avoiding hard conversations, hard skills, and hard decisions leads to stagnation
• How the Stoics trained for discomfort long before it was trendy

Franson also references The War of Art by Steven Pressfield, a powerful book on resistance and why comfort is often the enemy of meaningful work.

That link here 👉📚 The War of Art by Steven Pressfield

The Discomfort Audit (Do This This Week)

Toward the end of the episode, we challenge you with a simple but uncomfortable exercise we call The Discomfort Audit. Ask yourself:

1. What conversation am I avoiding because it’s uncomfortable?
2. What skill am I not learning because the process is frustrating?
3. What physical or mental challenge am I putting off because it’s hard?

Write the answers down. No fluff. No excuses. Those answers are your map to growth.

This episode is for:

• Business owners who feel “stuck” despite doing well
• Leaders avoiding hard conversations
• Entrepreneurs who want more, but keep choosing what’s easy
• Anyone who knows they’re capable of more and is ready to step into the fire

Character isn’t given. It’s forged.

👇 Drop a comment and tell us: what’s one uncomfortable thing you’re committing to this week?

Links & Contact

📺 YouTube → https://www.youtube.com/@fitzandfransonshow
🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR
🍎 Apple Podcasts → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403

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