Financing isn’t a “cost.” It’s a sales tool—and if you’re not making payments normal early and often, you’re losing margin and leaving deals on the table. Jennifer Hatcher breaks down the sales process shift, how to handle price objections, and why “take rate” matters more than approval rate. Full episode is LIVE now.

What’s your take... Are you leading with payment options or still leading with the big number?

🚀 READY TO SCALE YOUR BUSINESS?

#ContractorSales #HomeImprovement #Financing #SalesProcess #Leadership

Building a network that scales isn’t about hype... it’s about standards, leadership, and the people you trust to carry the flag.
In this episode, Penntek VP of Sales Jake Thomas talks real leadership lessons from scaling a national dealer network, why “work-life balance” is mostly a myth, and what legacy actually looks like when you’ve got four kids watching how you lead.

You’ll hear:
• Why the best leaders build the smartest room (and check their ego)
• The dealer model tension: empowerment + standards
• Why competing on price is a trap (and how premium brands win)
• How to set non-negotiables at home while leading at a high level
• The leadership skill that keeps you sane: ruthless prioritization
What’s harder for you right now.... building business or protecting the non-negotiables at home?

Apply / book your call → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt
Learn more → https://powrful.com OR https://fitzandfransonshow.com/

🎧 Listen or Watch Anywhere:
📺 YouTube → https://www.youtube.com/@fitzandfransonshow
🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=78bf89a6077d40fe
🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403
📩 Connect with us:
🌐 Website → https://fitzandfransonshow.com | https://powrful.com
📩 Email → [email protected] (mailto:[email protected])
📆 Sign up for Coaching → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt

🚀 Interested in working directly with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/fitz-sales-strategy

Kick today’s butt by…
🔗 Following us on LinkedIn → https://linkedin.com/company/fitz-franson-show/
🔔 Hitting the bell on YouTube → https://youtube.com/@fitzandfransonshow?si=jzUvMuVn5j9qcGuX
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🎧 Subscribe & review!

#Leadership #SalesLeadership #Entrepreneurship #BusinessGrowth #WorkLifeBalance

The Silent Killer in Your Business (It’s Not the Economy)

You’re blaming leads. You’re blaming price shoppers.
But the real leak in your business? Your team.

In this episode, we break down how toxic high performers, poor training, and lazy hiring quietly destroy growth—and how to build your own A-Player factory with a 90-day system.

If this one stings… it’s probably for you.

🚀 READY TO SCALE YOUR BUSINESS?

Apply or book your call now → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt
Learn more → https://powrful.com

What does it take to walk away from corporate security and build multiple home service businesses?

Jimmie Keas did it... and he didn’t look back.

From Keas Concrete Coatings to Gutter Helmet Denver to Roof Maxx, Jimmie breaks down trust, marketing, leadership, family support, and why “the customer isn’t always right.”

This one’s real. No fluff.

What’s your take... is work-life balance a choice?

🚀 READY TO SCALE YOUR BUSINESS?

Book your call now → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt
Learn more → https://fitzandfransonshow.com

🎧 Listen or Watch Anywhere:
📺 YouTube → https://www.youtube.com/@fitzandfransonshow
🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR?si=78bf89a6077d40fe
🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403

🔥 Connect with Jimmie Keas:
Keas Concrete Coatings → https://www.keasconcretecoatings.com/
Gutter Helmet Denver → https://www.gutterhelmetdenver.com/
Roof Maxx Colorado → https://roofmaxx.com/find-a-dealer/colorado/littleton/
LinkedIn → https://www.linkedin.com/in/jimmiekeas/

📩 Connect with Us:
🌐 Websites → https://fitzandfransonshow.com | https://powrful.com
📩 Email → [email protected]
📆 Sign up for Coaching → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt

Spring is coming fast... and for contractors, this market is anything but normal.

Some regions are on fire. Others are ice cold. And if you’re using the same sales, marketing, and pricing strategy everywhere, you’re already behind.

In this episode of The Fitz & Franson Show, we break down:

- How to win in hot vs slow markets

- Why capacity and systems matter more than leads

- How to use AI to buy back your time (without tech overwhelm)

- The truth about hearing “your price is too high”

- Why saying NO might be the most profitable move you make this year

This is a real-world, no-BS conversation for contractors heading into the Spring Selling Season — because opportunity without preparation will destroy your business faster than a bad economy.

If you want to scale without burning out, this episode is required to listen to.

🚀 READY TO SCALE YOUR BUSINESS?

Most leaders don’t choose how they lead, they default.

And that’s where friction, burnout, and stalled growth begin.

In this episode of The Fitz & Franson Show, we break down The Leadership Code.... how to understand your natural leadership style, identify your real strengths, and adapt to what your team actually needs from you.

We cover:

• - Why leadership is a verb, not a title

  - The 6 most common leadership styles (and when each one works)

  - How emotional intelligence beats raw IQ every time

  - Why “extreme ownership” changes everything

  - The situational leadership mistake most owners keep making

  - How to lead without micromanaging — or disappearing

If you want a team that thinks, executes, and grows without you babysitting them, this episode is required listening.

👇 Watch or listen now and lead better starting this week.

🚀 READY TO SCALE YOUR BUSINESS?

#Marketing #BusinessGrowth #Leadershipstyles #Howto #podcast

Most businesses don’t fail because they can’t grow... they fail because they grow before they’re ready.

In this episode, we sit down with Shaun Hilgart, owner of White Cloud Concrete Coatings, to unpack why getting better before getting bigger is the difference between sustainable growth and constant chaos.

Shaun shares unconventional lessons from scaling national operations, building leadership benches, setting ruthless standards, and why face-to-face marketing is quietly outperforming digital for local brands.

If you’re chasing scale but feel stuck firefighting, burning out your team, or losing your culture — this one’s for you.

👉 What hit hardest for you — leadership, standards, or marketing? Drop it in the comments.

🚀 READY TO SCALE YOUR BUSINESS?

🎧 Listen or Watch Anywhere:
📺 YouTube → https://www.youtube.com/@fitzandfransonshow
🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR
🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403

#LeadershipDevelopment #BusinessGrowth #HomeImprovement #Entrepreneurship #Scaling #ContractorLife #EntrepreneurMindset #HomeServices #Podcast #PodcastGuest

Facebook is “dead”… until you look at the data. 👀

Returning guest Justin Plante from Epic Concrete Coatings (based in Fargo, ND expanding into SD) is back to break down how lead sources really evolve... and why shutting off legacy channels like Facebook is usually a mistake.

We cover:

- Why Facebook still matters (even when it’s not the final click)

- The 60–90 day rule for testing lead sources

- Tracking what actually matters: booked appointments,

- CAC, and revenue

- Goldmining old leads you already paid for

- How brand awareness feeds Google, web traffic, and more

Powrful Media worked with Epic for years. Epic grew so much, they now run marketing in-house. Justin shares what he’s learned along the way (and why he’s thankful for his internal team).

If you’d like to connect with Justin or ask a follow-up question, reach out to Fitz & Franson and we’ll pass it along.

What lead source are you tempted to turn off right now—and should you?

🚀 READY TO SCALE?

You're already brainwashing yourself... The question is whether it’s working for you or against you.

In this episode of the Fitz & Franson Show, we break down why willpower keeps failing—and how to intentionally reprogram your behavior using behavioral science, emotional leverage, and systems that actually stick.

This isn’t hype.

It’s learning how to stop fighting your own biology and start using it.

If you’ve ever said:

• “I know what to do, I just don’t do it”
• “I start strong and fall off”
• “I’m disciplined but still stuck”

This episode explains why—and what to do instead.

👇 Watch the full episode and learn how to brainwash yourself the right way.

#BrainwashYourself #WillpowerDoesntWork #BehaviorChange #EntrepreneurPodcast #LeadershipPodcast #MindsetShift #BusinessPsychology #PersonalGrowth #FitzAndFransonShow #PowrfulMedia

Comfort feels good. It also quietly kills growth.

In this episode of the Fitz & Franson Show, we break down one of the biggest lies in business, leadership, and life:
👉 that comfort is the goal.

Everyone wants the outcome... the revenue, the freedom, the confidence, the strong team.

Very few are willing to pay the price of admission. That price is discomfort.

We unpack:

• Why growth and comfort cannot coexist
• How success often creates a dangerous “comfort trap”
• Why businesses like Kodak, Blockbuster, and Nokia collapsed despite massive advantages
• The psychology behind the comfort zone and why your brain resists change
• How discomfort actually rewires your brain and builds capability
• Why avoiding hard conversations, hard skills, and hard decisions leads to stagnation
• How the Stoics trained for discomfort long before it was trendy

Franson also references The War of Art by Steven Pressfield, a powerful book on resistance and why comfort is often the enemy of meaningful work.

That link here 👉📚 The War of Art by Steven Pressfield

Toward the end of the episode, we challenge you with a simple but uncomfortable exercise we call The Discomfort Audit. Ask yourself:

1. What conversation am I avoiding because it’s uncomfortable?
2. What skill am I not learning because the process is frustrating?
3. What physical or mental challenge am I putting off because it’s hard?

Write the answers down. No fluff. No excuses. Those answers are your map to growth.

This episode is for:

• Business owners who feel “stuck” despite doing well
• Leaders avoiding hard conversations
• Entrepreneurs who want more, but keep choosing what’s easy
• Anyone who knows they’re capable of more and is ready to step into the fire

Character isn’t given. It’s forged.

👇 Drop a comment and tell us: what’s one uncomfortable thing you’re committing to this week?

📺 YouTube → https://www.youtube.com/@fitzandfransonshow
🎧 Spotify → https://open.spotify.com/show/2Yra40xvXxnV9iuP86P2dR
🍎 Apple Podcasts → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403

🌐 Powrful Media → https://powrful.com
📆 Apply / Book a Strategy Call → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt
📩 Email → [email protected]
💼 Sponsor / Partner → [email protected]

💼 Scale your business → [email protected]

🚀 Ready to scale your business without guessing?
Apply for coaching or book your strategy session above.