February doesn’t kill your goals with a bang — it kills them with a whisper.

In this bonus episode, we’re giving you the actual playbook to eliminate the “February Ghost” before it takes your momentum: the tactical tools we use ourselves to move from “I want to” → “I am” and from “I should” → “I do.”

If the last episode was the diagnosis, this one is the prescription.

Here’s what we break down:

• The Why Shovel (5 Whys of Tolerance): Stop blaming the habit and uncover the identity that’s allowing it.
• The Evidence Log: Your brain doesn’t run on affirmations — it runs on proof. Build the case for your new identity one day at a time.
• The 1% Rule (Aggregation of Marginal Gains): Set standards that are too small to fail — and enforce them relentlessly until they compound.

We also hit real-world examples from Microsoft’s identity shift (know-it-all → learn-it-all), Ford’s radical transparency moment, and how 1% improvements create massive compounding growth in business, leadership, sales, and marketing.

We made a free one-page PDF that walks you through all three tools.
Fill it out. Take a picture. Email it to us. We’ll pick the strongest one and give away a free 1-hour coaching session with Fitz & Franson to help you implement it top to bottom.

Because clarity without action is just entertainment.

Apply or book your call now → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt
Learn more → https://powrful.com
Sponsor/partner → [email protected]

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🍎 Apple → https://podcasts.apple.com/us/podcast/ffs-fitz-franson-show/id1828462403
📩 Email → [email protected]
💼 Work/Sponsor → [email protected]
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📆 Apply / Sign up → https://link.apisystem.tech/widget/form/w4mlaKkybLz5p60qyoYt
🎧 Subscribe & review!

January is loud. February is honest.

In this episode of the Fitz & Franson Show, Fitz and Franson break down the quiet February failure, the moment most people don’t quit their goals… they just slowly drift back into old habits.

This conversation goes deeper than motivation and resolutions. It’s about:

- Why feeling “busy” isn’t the same as changing

- How comfort becomes the real villain

- Why identity matters more than goals

- The difference between systems, standards, and wishful thinking

- If your New Year momentum already feels shaky, this episode is your reset.

Topics Covered

- Why February exposes fake productivity

- The identity shift required for real growth

- How winners build systems instead of chasing motivation

- Practical questions to recalibrate your standards

👇 Comment below: What habit are you tolerating right now?

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Most people don’t fail their goals in February... they drift.

In this episode, Fitz and Franson unpack the idea of Quiet February Failure, where motivation fades, comfort creeps in, and people stay “busy” without actually changing.

This conversation challenges the way most leaders think about resolutions, productivity, and growth. Fitz and Franson reframe success around identity, standards, and systems instead of hype and willpower.

If January felt strong but February feels off… this episode will hit.

Key Themes

• Identity-driven growth
• Why goals fail without systems
• The danger of fake productivity
• Setting standards that actually stick

🎧 Subscribe for real talk on leadership, business growth, and life.

———————————————————————————————————————
📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

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Most businesses don’t fail because of lack of effort.
       They fail because of lack of clarity.

In this episode of the Fitz & Franson Show, we break down why mission, vision, and values aren’t corporate buzzwords... they’re the operating system behind companies that scale without breaking.

If you’re trying to grow in 2026, here’s the uncomfortable truth:
 👉 You don’t scale time.
 👉 You don’t scale effort.
 👉 You scale who you are.

We cover:

• Why you can’t out-hustle chaos
• How clarity makes leadership easier
• Why values should actually cost you something
• How identity (not tactics) determines growth
• The question every owner should ask before scaling

📚 Referenced: The Science of Scaling by Benjamin Hardy & Blake Erickson

👇 LET US KNOW:
 If your business doubled tomorrow… what breaks first?

🔔 Subscribe for more!
📤 Share with a leader who needs clarity before 2026

———————————————————————————————————————
📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow

Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow

Following on Instagram: https://www.instagram.com/fitzandfransonshow/

Jumping into Threads: https://www.threads.com/@fitzandfransonshow

Visiting our site: https://fitzandfransonshow.com/

...

Christmas week has a way of quieting the noise... just enough to hear the truth.

In this episode, Fitz and Franson reflect on 2025 without hype, resolutions, or pretending it was perfect. They talk honestly about what worked, what didn’t, the lessons that kept showing up, and what they’re deliberately carrying into 2026.

This isn’t about doing more.
 It’s about paying attention.
 Because clarity doesn’t come from planning harder... it comes from listening better.

If you’re a business owner, leader, or high performer who finally has five quiet minutes… this conversation is for you.

———————————————————————————————————————
📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow

Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow

Following on Instagram: https://www.instagram.com/fitzandfransonshow/

Jumping into Threads: https://www.threads.com/@fitzandfransonshow

Visiting our site: https://fitzandfransonshow.com/

The Plan Is Built. Now Let’s Execute It.

Gut is good — if it’s based on fact.
Once you have enough facts, you have a really educated gut.

In Episode 6 of the Dealer Growth Series, Fitz & Franson break down what happens after the plan is built — the part most owners skip: monitoring, adjusting, and actually executing.

This episode is about replacing guesswork with clarity.
 About knowing what to track, how often to review it, and how to adjust before you’re too far behind plan.

If you’ve ever said:

• “I think we’re doing okay”
• “The numbers feel off, but I’m not sure why”
• “We had a bad month — now what?”

This episode is for you.

In this episode, we cover:

• Why “trust your gut” only works when it’s backed by data
• How to monitor KPIs without becoming a micromanager
• What to do when you’re behind plan (and how to catch it early)
• How often owners should review numbers vs trends
• The difference between reacting emotionally and adjusting strategically
• How to lead your team through execution, not just planning

This is the final step of real growth: execution with awareness.

📌 Dealer Growth Series

This series is built for owners and leaders who want:

• Predictable growth
• Better decisions
• Stronger teams
• Less chaos and fewer surprises

No fluff. No hype. Just real conversations about what actually works.

🔔 NEXT STEPS

If this episode helped you:

• Subscribe to the channel
• Like the video (it helps more owners find it)
• Comment with what number you’re struggling to track right now

———————————————————————————————————————
📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow

Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow

Following on Instagram: https://www.instagram.com/fitzandfransonshow/

Jumping into Threads: https://www.threads.com/@fitzandfransonshow

Visiting our site: https://fitzandfransonshow.com/

If you’re still running your business on gut feel, you’re guessing. Fitz & Franson break down the daily/weekly/monthly scorecards that keep marketing and sales aligned.... and how to coach to numbers so performance improves predictably. 

Most owners don’t have a sales problem or a marketing problem… they have a measurement problem.

In Week 5 of the Elite Growth Accelerator dealer series, Fitz & Franson walk through what to track daily, weekly, and monthly across marketing and sales, plus the coaching cadence that keeps your team aligned and improving.

We cover:

• Marketing metrics that actually matter (and what “bad leads” are really telling you)
• The sales scoreboard that stops “I don’t know what happened” weeks
• Why scoreboards aren’t public shaming (if your culture is healthy)
• Informal vs formal check-ins: 1:1s, team meetings, leadership huddles
• How to build a culture of visible wins and consistent improvement

🎧 Subscribe & leave a review if you’re getting value! 

Download your scorecard here → https://docs.google.com/spreadsheets/d/1koGaZbQZSPp6wtDY16KGBo4SutHbnPWctHuoBdZNpME/edit?usp=sharing

———————————————————————————————————————
📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow

Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow

Following on Instagram: https://www.instagram.com/fitzandfransonshow/

Jumping into Threads: https://www.threads.com/@fitzandfransonshow

Visiting our site: https://fitzandfransonshow.com/

Most sales problems aren’t sales problems.
They’re leadership problems.

In Episode 4 of the Dealer Growth Series, Fitz & Franson walk through how to prepare your sales leadership and sales team for growth before the pressure hits.

You’ll learn:

• The KPIs sales leaders should track daily
• How accountability actually creates freedom
• Why close rates drop when financing isn’t adopted
• How to build a culture of continual improvement
• Why sales reps need to run their role like a business

This episode is for owners and leaders who are tired of guessing, firefighting, and hoping things turn around—and are ready to build a predictable, scalable sales system.

👇🏼 SIGN UP FOR THE FULL COURSE & GET YOUR FREEBIE 👇🏼
https://api.leadconnectorhq.com/widget/form/L18oAT9UWCsHOidT2CAe

———————————————————————————————————————
📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow

Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow

Following on Instagram: https://www.instagram.com/fitzandfransonshow/

Jumping into Threads: https://www.threads.com/@fitzandfransonshow

Visiting our site: https://fitzandfransonshow.com/

In today’s episode, Fitz & Franson bring on Bill Fay, one of the earliest Powrful Media team members and a veteran account manager who’s seen the entire evolution of Facebook and Google ads from 2020 to today. 

Bill shares:
 • Why competition in home improvement has skyrocketed
 • Why creative variety now beats “the one magic ad”
 • How to calculate a real marketing budget
 • The difference between leads, appointments, and profit
• How Powrful’s team covers the equivalent of 3.15 full-time employees on your page
• Why you should avoid “Google experts” who don’t know your niche
• The lessons he learned from accidentally going viral on TikTok (yes… the cheese video)

Whether you’re a Penntek dealer, coatings installer, contractor, or local home-improvement owner, this episode helps you make clearer, data-driven decisions about your marketing — without fear, guessing, or bad advice.

———————————————————————————————————————
📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow

Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow

Following on Instagram: https://www.instagram.com/fitzandfransonshow/

Jumping into Threads: https://www.threads.com/@fitzandfransonshow

Visiting our site: https://fitzandfransonshow.com/

In Episode 3 of the Elite Growth Accelerator, Fitz & Franson break down the two systems that drive predictable, profitable growth:

🔥 Finance Integration

• Consumer affordability data
 • Why cash-only strategies cost jobs
 • The psychology of payments
 • Simplifying programs for your sales team

🔥 Marketing Strategy for Profitable Growth

• Using historical data to predict the seasons
 • How to divide traditional, non-traditional & experimental budget
 • KPIs that actually matter
 • Why going dark kills momentum
 • The power of flash sales

If you want clarity and confidence heading into 2026, this is your blueprint.

Follow the show + leave a rating to help more business owners find conversations like this.

———————————————————————————————————————
📩 Connect with us:
[email protected]

💼 Want to work with us or sponsor the show?
Email: [email protected]

🚀 Want to work with Matt to scale your business?
See how he helped grow a $4M company to $20M → https://powrful.com/the-powrful-method-582640

Matt's email: [email protected]

Knock today down by…
Following us on LinkedIn: https://www.linkedin.com/company/fitz-franson-show

Hitting the bell on YouTube: https://www.youtube.com/@fitzandfransonshow

Liking us on Facebook: https://www.facebook.com/fitzandfransonshow

Checking out our TikTok: https://www.tiktok.com/@fitzandfransonshow

Following on Instagram: https://www.instagram.com/fitzandfransonshow/

Jumping into Threads: https://www.threads.com/@fitzandfransonshow

Visiting our site: https://fitzandfransonshow.com/