Facebook is “dead”… until you look at the data. 👀

Returning guest Justin Plante from Epic Concrete Coatings (based in Fargo, ND expanding into SD) is back to break down how lead sources really evolve... and why shutting off legacy channels like Facebook is usually a mistake.

We cover:

- Why Facebook still matters (even when it’s not the final click)

- The 60–90 day rule for testing lead sources

- Tracking what actually matters: booked appointments,

- CAC, and revenue

- Goldmining old leads you already paid for

- How brand awareness feeds Google, web traffic, and more

Powrful Media worked with Epic for years. Epic grew so much, they now run marketing in-house. Justin shares what he’s learned along the way (and why he’s thankful for his internal team).

If you’d like to connect with Justin or ask a follow-up question, reach out to Fitz & Franson and we’ll pass it along.

What lead source are you tempted to turn off right now—and should you?

🚀 READY TO SCALE?

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