In 2018, marketing engagement leader Marketo approached us to redefine their brand identity after more than a decade operating under the banner of purple growth bars. Unbeknownst to us at the time, Marketo was in the process of being acquired by Adobe for $4.75 billion. Focus Lab CEO Bill Kenney chats with Sarah Kennedy and Sergio Claudio—two former Marketo team members that were instrumental to the rebrand project—about our work together and what happens behind the scenes when a hugely influential company rebrands.

Full episode will be up on our YouTube channel and podcast in February 2022.