Leigh Stewart doesn’t mince words: if it doesn’t help your audience, it doesn’t count.

Leigh Stewart is Director of Content & Communications at Steno. In this episode, she breaks down her battle-tested approach—using AI as a strategic partner rather than a crutch, aligning content with real purchase journeys, and bridging the stubborn divide between marketing and product teams.

Listen to this episode to learn:

• How to turn AI into your content co-pilot—shifting from writing to strategic editing
• The customer research methods that uncover what your audience really needs
• How to audit your content for revenue impact—and cut what isn’t working
• Why product teams are your secret weapon for strong content (and how to tap into them)
• The low-budget video approach that outperforms high-cost productions

No time in the day? We have a TLDR blog highlighting the takeaways and need to knows.

ABOUT THIS PODCAST

Welcome to Season 3 of Supercharge Marketing. This season isn’t just about choosing the right channels; it’s about creating content with purpose. Why? Because we’re living in a marketing-led buyer's journey.

This season, we’ll talk about how marketers can own the revenue conversation by building purposeful, strategic content that connects with audiences across multiple channels. Whether you’re in a startup, an agency, or a large enterprise, we’ll show you how to harness the power of omnichannel and multichannel strategies to engage customers and generate the leads that lead to revenue.

Get ready for expert insights, tactical tips, and real-world examples that will make you feel like the superhero of your marketing team. 🦸‍♂️

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