What’s the best way to think about supercharging your content? You can find the answer in a bucket of Legos.

IKEA’s principal content strategist Timi Stoop-Alcala has a structural blueprint for repurposing content, leveling up how we think about omnichannel, and crafting human-centric content that captivates and converts.

On the podcast, Timi gets modular on the meaning of modeling content. Not only is it critical for effective marketing and content strategies, it keeps your content from being boring.

Listen to this episode to learn:

• The human-centric truth about good marketing
• Why Lego provides the best blueprint for structuring your content
• How structured content is the key for a unified strategy across a global brand

Check the new and improved Supercharge on the video version of this episode on Youtube!

No time in the day? We have a TLDR blog highlighting the takeaways and need to knows.

ABOUT THIS PODCAST

Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.

We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!

BROUGHT TO YOU BY LUMEN5

Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

Welcome to the Season 2 finale of the Supercharged Marketing Podcast, where we've compiled the best snippets around the topic of AI from all our past guests.

We explore the past, present, and future of AI with insights from industry leaders and address any questions that arose about the sentiment among marketers—fear or excitement—regarding AI.

How did these industry experts realize the opportunities AI presents for efficiency and effectiveness? Instead of viewing AI as a job replacement, they saw AI as a collaborative assistant. Listen in as they discuss the evolution of AI tools like ChatGPT, highlighting their impact on video creation, content personalization, and data processing.

Check the new and improved Supercharge on the video version of this episode to see our new look on Youtube.

No time in the day? We have a TLDR blog highlighting the takeaways and need to knows.

ABOUT THIS PODCAST

Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.

We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!

BROUGHT TO YOU BY LUMEN5

Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

If you’re not using a video-heavy content marketing strategy, ask yourself why.

It definitely shouldn’t be about cost, because that’s steadily decreased over the last two decades as video marketing has been on the rise. Now we’re at a point where video is king, and any content marketers who haven’t adopted it as part of their content strategy are missing out big time.

But what does it really take to adopt a video-first mindset? And is it enough on its own?

Chris Kopech, the go-to Video Guy and proud Lumen5 customer, shares his insights into why even challenging economic environments needn’t be a death knell for B2B marketers, so long as there’s a smart, well-executed strategy behind video-based content creation.

Check the new and improved Supercharge on the video version of this episode to see our new look on Youtube.

No time in the day? We have a TLDR blog highlighting the takeaways and need to knows.

ABOUT THIS PODCAST

Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.

We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!

BROUGHT TO YOU BY LUMEN5

Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

Millennials kill everything (sorry), including traditional marketing–but in a good way.

Christina Minshull, founder of The Brand Audit, is an expert at telling brand stories and says that, nowadays, there’s no other way to do it than to tap into the people making decisions behind the brand. 

Taking us away from the stuffy boardrooms of the past, join Christina and Pius as they explore our era of faster, more casual marketing–the core of “Business to Human”.

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Check the new and improved Supercharge on the video version of this episode to see our new look!

No time in the day? We have a TLDR blog highlighting the takeaways.

-

ABOUT THIS PODCAST

Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.

We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!

-

BROUGHT TO YOU BY LUMEN5

Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

Try it for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

When the going gets tough, brand marketing usually gets booted right out of the marketing strategy. 😰😱 

But Stanley Henry, TikTok star and founder of hugely successful agency The Attention Seeker, wants us (ie, you) to maybe not do that. 

Roll up your sleeves with Pius and Stanley as they break down how branding = storytelling = revenue. And most of all, don’t 👏 give 👏 up 👏 !

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Check the new and improved Supercharge on the video version of this episode!

No time in the day? We have a TLDR blog highlighting the takeaways.

-

ABOUT THIS PODCAST

Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.

We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!

-

BROUGHT TO YOU BY LUMEN5

Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

Try it for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

Attribution, creation, and distribution, oh my! Alice Ko is a strategic marketing leader who can track the whole journey from content all the way to conversion. She chatted with Pius and took us down the yellow brick road to #gettinggood. 🦁👌

It all starts with knowing your strengths, in marketing and in life. As Alice says, once you know what works, you can double down and do more of it. Out with ambiguity!

Listen in on Pius and Alice and get good! 

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We did a branding thing recently - check the rebrand out on our video version of this episode to see Supercharge's new look!

No time in the day? We have a TLDR blog highlighting the takeaways.

-

ABOUT THIS PODCAST

Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.

We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!

-

BROUGHT TO YOU BY LUMEN5

Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

Try it for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

People say B2B content is “unwatchable”, “boring”, and “rigid”, but it doesn’t have to be. Award-winning Creative Director superstar Joel Alcala is here to spill all the tea. 🐸🍵

With 20+ years of experience in over 3 continents, you know he knows the ins and outs of the corporate world and storytelling - and how to do it in the LEAST boring way possible.

Let’s spice things up and stop creating boring content! 

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Want to see Joel's work in action? Check out the video version of this month's episode on Youtube to see our brand's facelift. 

No time in the day? We have a TLDR blog highlighting the takeaways.

-

ABOUT THIS PODCAST

Supercharge Marketing is your podcast for all things B2B marketing! Be a fly on our wall and listen as our host Pius Chan chats with experts from all marketing backgrounds.

We dive deep into purposeful content that drives revenue, establishes your brand, and puts marketing at the top. This podcast was created by marketers, for marketers. So, kick back, relax, and let's dive into the world of marketing together!

-

BROUGHT TO YOU BY LUMEN5

Lumen5’s AI video creator makes it easy for anyone to create highly engaging video content in minutes. Choose from hundreds of themed templates and use our AI tools to kickstart your creativity and make videos for content marketing, thought leadership, and brand awareness in a snap.

Try it for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

Leveraging the power of data is the secret weapon for success. From achieving executive-level buy-in to driving pipeline and attribution, data-driven marketing has the power to elevate and rapidly grow both your marketing function and your organization. 

Stephen Midgley, Invafresh’s Vice President of Marketing, fosters a two-decade-long career delivering on increased brand awareness, pipeline attribution, and accelerated growth. His approach is founded on marketing attribution, data, and facilitating productive and compelling discussions with C-suite and Sales teams alike to initiate a cohesive strategy that drives revenue. 

“If you can speak to the data points, it really helps clarify your thinking,” he says. “It really gives you a sense of authority that marketing knows what they're doing.”

From the best time to speak to your customers, to best practices for a more objective approach to marketing, this episode of Supercharge Marketing focuses on how marketers can leverage data as the currency for growth and alignment across your organization.

Join us to learn:

• How to use data to show pipeline attribution and justify budget
• Why marketers should create assets based on the needs of the sales team 
• How to best implement new technology to support data-driven decision making

Don't have all the time in the world? Check out the TLDR version on our blog.

Enjoyed this conversation? New episode every month! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast

About Stephen: Stephen is a strategic business leader with broad functional and organizational experience in marketing. With over 20 years’ experience leading initiatives that deliver increased brand awareness, generate pipeline, and accelerate revenue growth, Stephen has a proven track record for identifying opportunities for process improvement and crafting innovative solutions. Connect with Stephen here.

About This Series: The Supercharge Marketing series is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this series will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.

About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Used by thousands of businesses, Lumen5 makes it easy to make videos for content marketing, thought leadership, and brand awareness in a snap. Supercharge your content strategy today. Try Lumen5 for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

Ultra targeted content engages audiences better–but growing a global brand with a small marketing team means that it needs to be balanced with the art of repurposing without sacrificing quality.

Cheryl Martel knows this firsthand. As the Global Head of Content for leadership advisory and executive recruiting firm Egon Zehnder, Cheryl is a longtime storyteller and one of a two-person content marketing team. With audiences all over the world, she’s had to balance a narrow focus on expert-level topics that resonate with her audience, while developing repurposing skills that allow her team to grow a healthy presence across channels.

“I would rather hit with a small percentage of people and have those people engage, versus [putting] it out to the masses and it didn’t really land for anybody because it wasn’t targeted enough. And so that’s usually a big part of the conversation: Let’s figure out the audience.”

Listen to this episode to learn:

• How smaller audiences can be key to targeted growth
• How a video strategy goes a long way in your repurposing efforts
• Why extending your content’s shelf life is key to growth marketing
• How to use industry experts to speak to a more senior audience

Don't have all the time in the world? Check out our TLDR version on our blog.

Enjoyed this conversation? New episode every month! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast

About Cheryl: Cheryl Martel is the Global Head of Content for Egon Zehnder, a leadership advisory and executive recruiting firm. She knows firsthand that growing a global brand with a small marketing team is all about the balance between the art of repurposing and content quality. With audiences all over the world, Cheryl works to to balance a narrow focus on expert-level topics that resonate with her audience, allowing her team to grow a healthy presence across channels. Connect with Cheryl here.

About This Series: The Supercharge Marketing series is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this series will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.

About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Used by thousands of businesses, Lumen5 makes it easy to make videos for content marketing, thought leadership, and brand awareness in a snap. Supercharge your content strategy today. Try Lumen5 for free or use code SUPERCHARGE10 for 10% off our annual plans forever!

Executive buy-in and a strategic content program are the magic ingredients for driving growth.

Ten Speed Co-Founder and CEO Nate Turner built the inbound engine that scaled Sprout Social to $100m ARR, and now consults for companies like Help Scout, Zylo, Hologram and Popular Pays. In this episode, he shares his strategies for B2B marketers and how to best utilize content for successful growth marketing: sometimes, the best course of action is to not to create new content.

“How do you have the foundation, the technical, the systems, the team… all the way through to measurement and knowing where to invest and becoming part of a bigger, bigger brand?”

Listen to this episode to learn: 

• Why executive buy-in can be more important than the content itself
• Why content decay is such a big problem and what to do about it
• How to identify and spend more time engaging on the platforms you should use

Don't have all the time in the world? Check out our TLDR version on our blog.

Enjoyed this conversation? New episode every month! Hit subscribe so you never miss an episode, and follow Lumen5 on LinkedIn for future updates! #SuperchargePodcast

About Nate: Nate Turner is the co-founder and CEO of Ten Speed - a content marketing & SEO agency for SaaS companies. Prior to starting Ten Speed in 2020, Nate spent 9 years at Sprout Social building and scaling the inbound engine to $100m ARR and consulted for companies like Help Scout, Zylo, Hologram & Popular Pays. Connect with Nate here.

About This Podcast: The Supercharge Marketing podcast is for B2B Marketers who believe in the power of brand and storytelling. Featuring no-B.S. conversations from marketing experts who dare to do things differently, this podcast will leave you feeling inspired and ready to amplify your marketing strategy to thrive and stand out in the rapidly evolving world of marketing.

About Lumen5: This podcast is brought to you by Lumen5, a video creator made by marketers, for marketers. Used by thousands of businesses, Lumen5 makes it easy to make videos for content marketing, thought leadership, and brand awareness in a snap. Supercharge your content strategy today. Try Lumen5 for free or use code SUPERCHARGE10 for 10% off our annual plans forever!