In today's episode of Podcast Smarter, we delve into the world of branded podcasts with the Royal National Lifeboat Institution (RNLI). Honoring its 200th year anniversary, the RNLI has launched a powerful podcast, sharing personal stories of bravery and service from hundreds of their volunteers. The episode is the first of three in our event replay and is perfect for podcast enthusiasts and those interested in creating impactful content for their brands.

"The RNLI is about its people, and for me, as a storyteller, this podcast is about the people, and it's about the community of the RNLI, and it's about how it brings people together, sometimes collectively, as a community." - Dan Holland, Adventurous Audio

In this riveting conversation, we invited Rory Stamp, the RNLI’s Strategic Content Manager, and Dan Holland, Director of Adventurous Audio, to share their experiences of producing the RNLI's anniversary podcast. This podcast commemorates 200 years by sharing 200 distinct, emotional stories from RNLI's vast community. Their experiences are sure to inspire other podcast makers while giving listeners a glimpse into the purpose-driven work of this life-saving organization.

Find out how a podcast can bring value to your brand, create positive changes within your organization, and much more in this enlightening episode of Podcasting Smarter. Listen, learn, and get ready to uncover the powerful potential of branded podcasts.

Here are the main takeaways of today's episode:

Discover the power of storytelling in charity awareness and how it creates a lasting impact on communities.

Explore the 200th anniversary commemorative podcast of RNLI, uncovering the remarkable history and impact of the volunteer lifeboat service in the UK and Ireland.

Uncover the art of creating immersive audio content for brands, and how it can elevate the reach and engagement of non-profit organizations.

Dive into the world of branded podcasts designed specifically for non-profit organizations, and how they can be a game-changer in community engagement and awareness.

The key moments in this episode are:

Resources:

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Connect with Rory, the RNLI, Dan and Adventurous Audio:

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