Podcast on ownership and control part 2. Welcome to this podcast on A 2 sociology(?) and mass media design support your class materials. In this brief podcast we will examine part 2 of ownership and control. The previous materials we'll started at connect(?) trains(?) in ownership and control over the past 30 years or so and the impact of these. We also look at the whole debates surrounding whether we actually witness a significant increase in media concentration I E media ownership in the hands of the few but in these part 2 here we will offer these more upon a theoretical position of Marxism(?) and Pluralism(?) on ownership and control. Don't just take a generic marks stone unless it's important to recognize 2 similar but also distinct

Hi welcome to this pod cast on trends in ownership and control. This particular pod cast will greatly look at trends in ownership control and keeping some context. How to use them in the context of ownership and control. Firstly you need to know a number of the trends and within your class ___ we examine media concentration. Trans national ownership cross media ownership A K A horizontal integration vertical integration and synergy. Obviously the more of these you learn and use the greater opportunity you have to develop your analysis. Remember to achieve higher in the scoring you must avoid simple list like application this is descriptive rather you must use the various trends of the past few decades to provide and develop discussion.

A2 Sociology - Brief summary of session discussing Ownership & Control of the Mass Media