Comments on:

If you're scratching your head wondering how in the heck Facebook could be valued at $50 billion US dollars, or trying to figure out what the real significance of Facebook is on organizational communications, this podcast will bring you up to speed. This is the second in a series of podcasts on Facebook Marketing, the first of which is about Marketing with Facebook Pages and Facebook Ads with Facebook account executive Xavier LeClerc.

In this episode, you will learn:

The benefits of installing Facebook "Like" buttonsHow to use Facebook "Like" buttons to achieve massive reachHow optimize Facebook "Like" buttons for maximum engagementHow to use the Facebook Activity Stream and Live Stream social plug ins.

  Join Facebook partner engineer Simon Cross for a riveting presentation on why and how to use the Facebook's social plug ins to extend the reach of Facebook.com to your destination website using their social plug ins.

Understand the benefits of integrating Facebook "Like" buttons into your site and how best to optimize them to engage the largest number of users. 

Mr. Cross offers recent numerous case studies from well-known organizations like The Independent newspaper in the UK, the BBC and talks about which social plug ins to use based on your marketing objectives.

This presentation was recorded at Le Web 2010 in Paris

Photo by Nghia Nguyen on Unsplash

What makes social media marketing so elusive for old school marketers is scalability. An individual’s social network is tiny compared conventional, mainstream media audiences. The prospect of going head to head with a million audiences of 12 seems impossible.

In this special episode, recorded Dec. 9, 2010 at Le Web in Paris, Facebook account executive Xavier Leclerc explains how Facebook Pages are being used by brands to get fans to recommend their products and service to their Facebook friends, and there’s nothing more trusted than the advice of a friend.

La Coste’s 3.8 million Facebook friends have 112 friends collectively and they’re combining Facebook Page publishing with Facebook Ads to continue to expand their social graph. Find out how they’re doing it, Facebook’s future plans for FBML, best practices for Facebook Page Marketing, best practices for Facebook Ads, Facebook’s own scaling challenges and the tangible business benefits of marketing with Facebook Pages.

Subscribe at any of the links below to get Marketing with Facebook Connect, coming next week.

RECOMMENDED PODCASTS

Facebook Marketing Campaign Measurement Briefing

Measurement Standards Declared by Global PR Industry

Listening to Social Media Conversations with Rob Key

SUBSCRIPTION OPTIONS

Subscribe on iTunes

Subscribe on Twitter

Subscribe on Facebook

Subscribe to RSS

ABOUT THE PODCASTER

@EricSchwartzman provides online social media training, social media strategy and social media policy governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B social media marketing is available at Amazon, Barnes & Noble or Borders.

What makes social media marketing so elusive for old school marketers is scalability. 

An individual’s social network is tiny compared conventional, mainstream media audiences.

The prospect of going head to head with a million audiences of 12 seems impossible.   

In this special episode, recorded at Le Web in Paris:

Facebook account executive Xavier Leclerc explains how Facebook Pages are being used by brands to get fans to recommend their products and service to their Facebook friends, and there’s nothing more trusted than the advice of a friend.  La Coste’s 3.8 million Facebook friends have 112 friends collectively and they’re combining Facebook Page publishing with Facebook Ads to continue to expand their social graph.Find out how they’re doing it, Facebook’s future plans for FBML, best practices for Facebook Page Marketing, best practices for Facebook Ads, Facebook’s own scaling challenges and the tangible business benefits of marketing with Facebook Pages. 

Photo by Will Francis on Unsplash

Social media effectiveness and crafting social media policies are based on the unique goals of your communications strategy, says Rich Teplitsky, Technology Section Chair for the Public Relations Society of America. Social media measurement is challenging unless an organization understands why it engages in social media and has identified the right tools for measuring social networking effectiveness. In this episode, Rich talks joins guest hosts Sandra Burrowes and Greg Reeder to discuss the challenges of social media measurement, trends in emerging technology and the art of setting social media policy.

In September 2010, a Sysomos analysis of 1.2 million tweets from a two-month period reported that 71 percent of tweets did not stimulate a reply or a retweet on Twitter. Is this failure or success? That depends, says Teplitsky, on whether the individual, company or organization is using the channel to engage, inform, build brand or drive traffic to a web site, for example. Different tools are used to measure different social media goals and it takes a well-informed public relations professional to stay current with the best tools for the job.

To create sound social media policy with organization-wide buy-in, public relations pros should gather representatives from every department that has a stake in social media and broker two sets of suitable policies—one for employees (or organization members) and one for the PR/marketing people who will communicate on behalf of the company.

Teplitsky also discusses the challenge for PR professionals for staying on the “cell-dividing edge” of emerging technology and outlines three areas of rapid growth: cloud computing, wireless devices and content banking.

Rich Teplitsky is also Vice President at Lois Paul & Partners in Austin, Texas.

OTHER RECOMMENDED EPISODES

Best Social Networking Dashboards

PR Measurement Standards Declared by Global PR Industry Delegation

Corporate Social Media Policy Development

ABOUT THE PODCASTER

@EricSchwartzman provides online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.

These podcast show notes were written and optimized by @SandraBurrowes.

If you couldn’t make it to Paris for Le Web on Dec. 8-9, 2010, this podcast gives you all the major announcements and insights in one, terrific, jam-packed episode I think you’ll enjoy.

Andrea Vascellari and I recap the highlights and announcements made at Le Web 2010 in Paris, as well as some of the lessons we learned at the conference. Topics discussed include:

• The latest statistics on Foursquare usage, growth rates and what they charge for custom badges from co-founder Dennis Crowley, as well as how they plan to compete against Facebook Places.

• Facebook Connect usage, growth rates and installed base from Ethan Beard, Director of the Developer Network at Facebook, as well as Facebook’s number of users in the UK, France, Italy and Germany.

• Marissa Mayer’s Android 2.3 Gingerbread demo of Google Maps on the new Samsung Nexus S

• Pet Society’s sales volume and the free to paid social gaming conversion rates they’re seeing from Sebastien de Halleux, Co-Founder, Playfish & VP, Business Development & Strategic Partnerships, EA Interactive.

• Number of paid and unpaid Angry Birds downloads announced by Mikael Hed, CEO of Rovio.

• Gary Vaynerchuk and Loic Lemeur’s insights on how the velocity of social media interaction can be used to either escalate or diminish engagement levels, and what that means for organizations.

• Matthias Lufkens on Twitter Diplomacy and how government officials with Twitter accounts are too often undiplomatic , and probably don’t even know it.

• Gabe Rivera of Tech Meme’s insightful comment about what Wikileaks means for the #gov20 space.

• The keynote by Carlos Gohsn, Chairman & CEO of Renault S.A. & Nissan on how the human desire for autonomy impacts the way networks evolve.

Links Referenced:

• Pew Internet Report - Multiple Identities Online: http://www.pewinternet.org/Reports/2010/Reputation-Management/Part-1.aspx?view=all

• Jeremiah Owyang’s Keynote: http://www.web-strategist.com/blog/2010/12/09/slides-social-business-forecast-2011-the-year-of-integration-leweb-keynote/

• Le Web Sessions in HD: http://www.youtube.com/lewebparis#g/u

People and Concepts Mentioned in this Podcast:

Brian Solis, Scott Monty, John Wall, Christopher S. Penn, Chris Brogan, Marissa Mayer, Robert Scoble, Bertrand Piccard, Ricardo Sousa, Adam Curry, Stephanie Booth, Gary Vaynerchuk, Veronica Belmont, Marketing Over Coffee

OTHER RECOMMENDED PODCASTS

• Le Web 2010 Survival Guide

• Best Social Networking Dashboards

• Social Media Monitoring Insights

ABOUT THE PODCASTER

@EricSchwartzman provides social media training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.

If you couldn’t make it to Paris for Le Web, this podcast gives you all the major announcements and insights in one, terrific, jam-packed episode I think you’ll enjoy.  

Andrea Vascellari and I recap the highlights and announcements made at Le Web 2010 in Paris, as well as some of the lessons we learned at the conference.    

Topics discussed:

The latest statistics on Foursquare usage, growth rates and what they charge for custom badges from co-founder Dennis Crowley, as well as how they plan to compete against Facebook Places.Facebook Connect usage, growth rates and installed base from Ethan Beard, Director of the Developer Network at Facebook, as well as Facebook’s number of users in the UK, France, Italy and Germany.Marissa Mayer’s Android 2.3 Gingerbread demo of Google Maps on the new Samsung Nexus SPet Society’s sales volume and the free to paid social gaming conversion rates they’re seeing from Sebastien de Halleux, Co-Founder, Playfish & VP, Business Development & Strategic Partnerships, EA Interactive.Number of paid and unpaid Angry Birds downloads announced by Mikael Hed, CEO of Rovio.Gary Vaynerchuk and Loic Lemeur’s insights on how the velocity of social media interaction can be used to either escalate or diminish engagement levels, and what that means for organizations.Matthias Lufkens on Twitter Diplomacy and how government officials with Twitter accounts are too often undiplomatic , and probably don’t even know it.Gabe Rivera of Tech Meme’s insightful comment about what Wikileaks means for the #gov20 space.The keynote by Carlos Gohsn, Chairman & CEO of Renault S.A. & Nissan on how the human desire for autonomy impacts the way networks evolve.

Links Referenced:

Pew Internet Report - Multiple Identities Online:  https://www.pewinternet.org/Reports/2010/Reputation-Management/Part-1.aspx?view=allJeremiah Owyang’s Keynote: https://www.web-strategist.com/blog/2010/12/09/slides-social-business-forecast-2011-the-year-of-integration-leweb-keynote/Le Web Sessions in HD:  https://www.youtube.com/lewebparis#g/u

Special Thanks to Kristie Wells for the photo and APM Music for the production music.

Globalization, social media and technology are marginalizing the importance of existing world powers. The Web breaks not just language barriers but economic and social barriers as well, says Edith Wilson, senior advisor for communications at the World Bank.

The convergence of communications and social media is becoming familiar to everyone, but few people are aware—and even fewer take advantage of—an emerging multilingualism. New tools such as Google Translate, Global Voice and other translation services use the web to break communication barriers. These tools allow people with common interests but in different countries to connect with one another no matter what language they speak.

Last year alone, Indonesia’s membership in Facebook grew 800 percent to 21 million people, while Mexico increased by 300 percent to 10 million users. Russell Southwood, an expert in the penetration of Internet and mobile technologies in Africa, tells of seeing children in Kenya’s internet cafes posting on Facebook. The internet embraces multiculturalism: despite a market’s status as developing, emerging or mature, people are adopting the internet in record numbers.

Communicators can use these tools and trends today to begin reaching a global market easily and cost-effectively. The World Bank, for example, recently made available a comprehensive set of data about development in countries around the globe. Since its release, the data has been accessed by 1.5 unique visitors, most of whom never had access to it before. The World Bank has also mounted a global Apps for Development Competition, which provides incentives for the public to create innovative software applications that strive to solve some of the world’s most pressing problems.

Edith Wilson has advised at the World Bank for the last decade, specializing in multi-stakeholder processes, governance and anti-corruption, and economic reform. She has also held senior positions in government, the private sector and civil society.

OTHER RECOMMENDED PODCASTS

* Le Web 2010 Survival Guide

* Best Social Networking Dashboards

* Social Media Monitoring Insights

ABOUT THE PODCASTER

@EricSchwartzman provides social media training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.

These podcast show notes were written and optimized by @SandraBurrowes.

In preparation for his upcoming German-American Social Media Boot Camp 14-15 December 2010 in Frankfurt, Eric Schwartzman talks to internationally-renowned security and risk technologist, author and blogger Urs E. Gattiker (@commetrics) about what he expects will be the top social media trends of 2011. .

Other topics discussed include high-profile cloud computing service failures, the impact of the mobile internet on education and learning, the recent Beatles catalog release on iTunes, whether or not Sahwn Fanning was right about data portability being a red herring, the Le Web 2010 Survival Guide, The Streisand Effect, Coke’s New Social Media Marketing Program and SAP’s B2B social network managed by Mark Yoltan and Social Media Week 2011.

Urs is the inventor of the ComMetrics benchmark battery of tools. One of these, the FT/ComMetrics corporate blog index empowers the FT Global 500 companies to compare the value of their blogging activities against to that target information security prevention and safety, with other enterprises.

OTHER RECOMMENDED PODCASTS

Le Web 2010 Survival Guide

Best Social Networking Dashboards

Social Media Monitoring Insights

ABOUT THE PODCASTER

@EricSchwartzman provides social media training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.

In preparation for my German-American Social Media Boot Camp 14-15 December 2010 in Frankfurt, I spoke to security and risk technologist, author and blogger Urs E. Gattiker (@commetrics) in Zurich, Switzerland about his expectations of what will the top social media trends of 2011.

We also talked about cloud computing service failures, the impact of the mobile internet on education and learning, the Beatles catalog release on iTunes, Sean Parker's data portability predictions, Le Web 2010, The Streisand Effect, Coke’s New Social Media Marketing Program and SAP’s B2B social network managed by Mark Yoltan and Social Media Week 2011.

Urs is the inventor of the ComMetrics benchmark battery of tools. One of these, the FT/ComMetrics corporate blog index empowers the FT Global 500 companies to compare the value of their blogging activities against to that target information security prevention and safety, with other enterprises.

Photo by Jaap Stronks

Water usage in Las Vegas, who uses the most water per square foot and what Nevada State and Municipal Government are doing to promote water conservation with Bob Conrad, communications officer for the Nevada Department of Conservation of Natural Resources, which conserves, protects, manages, and enhances the state’s natural resources in order to provide the highest quality of life for Nevada’s citizens and visitors.

Bob is also the author of “The Good, the Bad, the Spin” about the news media, public relations practices and crisis communications. He maintains a blog by the same name.

SHOW NOTES

01:02 -- Appropriating water rights in the state of Nevada and the factors on which determinations are made for water usage in Las Vegas.

02:07 -- Water is not a finite resource. Groundwater in Nevada is recharged and replenished. Jurisdiction over household water usage is governed at the municipal level, but they can and do issue citations for in appropriate water use.

04:17 -- In Las Vegas, it’s not the fountain show at the Bellagio Hotel or the golf courses that use the most water. More than 50% of the water used in Las Vegas is used by households. Resorts use roughly 7% of the water and industrial entities use 13 to 14%. Also, most of the golf courses use treated effluence for irrigation, which is essentially decontaminated waste water.

06:04 -- Fight promoter Don King used and 385,000 per square foot, or more than 2,000,000 gallons at his 5,358 square foot property in 2008, according to Nevada State records [PDF].

07:27 -- Prince Jefri Bolkiah of Brunei used 17.3 million gallons, more than any other property owner in the Las Vegas, and Ebay founder Pierre Omidyar used 13.7 million gallons, making him the second biggest consumer of water, according to Nevada State records [PDF], presenting a significant challenge to Clark County and the Southern Nevada Water Authority.

09:15 -- “Not a Drop in the Bucket,” an article by Henry Brean about water usage in Las Vegas which appeared in the Las Vegas Review Journal on March 22, 2009.

10:36 -- The third biggest consumer of water was Daniel Greenspun of the Greenspun Media Group, who used 8.7 million gallons of water at his 7-acre property in 2008.

14:30 -- Danny Gans, Fred Segal, Floyd Mayweather, Jack Galardi, Sheldon Aldelson, Celine Dion, Jerry Lewis and Garry Maddox are among the thirstiest celebrities in Las Vegas.

17:02 -- Dealing with the over usage of water by individuals with deep pockets is one the biggest challenges municipal authorities face because responsible use has not been defined. The current economic environment, which is resulting is less tourism to Las Vegas and more residents leaving the state though, is having the biggest impact on water conservation.

20:07 -- What has hurt gaming revenue in Nevada the most is that gambling has opened up in other states, particularly Indian Gaming in California. Reno has seen a huge hit to its gaming revenue, and the state is facing a budget crisis, primarily due to reduced casino and hospitality revenue.

21:03 -- Unemployment levels in Nevada are at the same rate as they were during the great Depression. The upcoming January 2011 citizen legislature meeting may result in increased taxes and the reduced services.

22:15 -- Nevada is in a severe financial crisis that is among the worst in the nation. The housing market was a big contributor, but the fact that Nevada has no state taxes puts it in a precarious predicament when tourism revenue dips, because there’s nothing for the state to fall back on.

25:22 -- Las Vegas hotel rooms and buffets used to cost almost nothing. To what extent do the higher prices give the industry something to fall back on when casino revenue is down? Do visitors need to gamble for hospitality concerns to make money?

27:15 -- End

OTHER RECOMMENDED EPISODES

* Inside Entertainment PR with Stan Rosenfield

*

Mosaic of Trust with Richard Edelman

*

Google Global Director of Communications and Public Affairs Gabriel Stricker

ABOUT THE PODCASTER

@EricSchwartzman provides online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.