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Social media for government regulators, web 2.0 for power plants and potential compliance issues surrounding the use of new media by energy companies with US Nuclear Regulatory Commission chief spokesperson Eliot Brenner, a presented at the PRSA International Conference in DC, Oct. 16-19, 2010 and the PRSSA 201 National Conference in DC Oct. 15-19, 2010.

Eliot Brenner has been director of public affairs at the Nuclear Regulatory Commission since April 2004. He began his career with 20 years in journalism, covering everything from sports to presidential campaigns and the first Gulf War for United Press International. He subsequently became a speech writer for Dick Cheney in his final year as Defense secretary, moving on from there to write speeches for two Clinton Administration Treasury Secretaries and then serving as Assistant Administrator of the Federal Aviation Administration for Public Affairs. He has written and consulted for clients as diverse as the Nature Conservancy, Airbus and the American Trucking Associations, and directed the Boeing's award-winning public affairs program when it put explosives detection machines in more than 450 airports after September 11, 2001.

SHOW NOTES

01:11 -- The Nuclear Regulatory Commission’s mandate, how it operate and Eliot Brenner’s work history prior to joining the NRC as director of communications in 2004.

02:41 -- “To what extent is the Nuclear Regulatory Commission using social media tools to engage with Americans?” asks Richard Perry, host of the 10-minute PR Podcast via Twitter.

03:58 -- “Given the sharp growth of social media, how is the Nuclear Regulatory Commission addressing oversight and compliance issues that may arise over these emerging media channels?” asks Steve Conroy, Corporate Communications Manager, Southern California Edison.

04:50 -- The single biggest public affairs challenge facing the nuclear power industry.

05:52 -- The single biggest misperception people have about the nuclear power industry.

07:27 -- “What is the ideal working relationship between Nuclear Regulatory Commission and plant Public Information Officers?” asks Gil Alexander, Senior Communications Project Manager at Southern California Edison.

08:50 -- How does the Nuclear Regulatory Commission approach media statements by plant critics that are false and potentially alarming to the public?

11:25 -- “What is the state of affairs surrounding the use of Yucca Mountain for the storage of spent nuclear fuel?,” asks Scott Thomsen, Communications and Public Affairs at Seattle City Light.

14:18 -- A discussion of an incident involving undercover agents tricking the NRC, and obtained a license to buy radiological material in March 2007.

17:58 -- “What is the Nuclear Regulatory Commission doing to support the efforts of the industry in new nuclear construction?,” asks William Labbe, Director, Nuclear Generation Services, TRC Companies, Inc.

21:07 -- Eliot Brenner will be presenting a session at the PRSA International Conference in DC on Monday, Oct. 18, 2010 titled “How to Build Trust in a Nuclear Environment” and a separate crisis communications session Sunday, Oct. 17, 2010 with Richard Levick at the PRSSA Conference.

23:31 -- End

OTHER RECOMMENDED EPISODES

* BP Oil Spill Crisis Special with US Navy Lt. Commander Jim Hoeft

* Social Media Crisis Strategy Deep Dive with FEMA PIO John Shea

* Using Social Media to Fight Global Warming at the US Dept. of State

ABOUT THE PODCASTER

@EricSchwartzman provides online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.

Political News in the Age of Social Media with Jim VandeHei, the executive editor and co-founder of POLITICO, a nonpartisan media company covering national politics and Washington governance.

The future if grassroots diplomacy, the growth of emerging communications channels like social and mobile for news consumption, finding an audience for political news beyond The Beltway and Politico’s appearance in columns by Howard Kurtz and David Carr are among the topics discussed.

Jim VandeHei, along with John F. Harris and Allbritton Communications, launched Politico in early 2007 and his since established it as a leading US new media company. Vanity Fair recently named him one of the 100 most powerful Information Age thinkers for helping create the “model for the new media success story.”

Mr. VandeHei is a keynote speaker at the PRSA 2010 International Conference, Oct. 16–19, 2010 in Washington, D.C. where he will open the general session on Sunday, Oct. 17 at 1 p.m. EDT.

SHOW NOTES

01:56 -- Politico’s editorial personality, and how they carved out a niche in a category previously dominated by entrenched incumbents.

03:57 -- Politico’s content is distributed via print, website, social networks, RSS feeds, widgets and smart phone apps, and Jim discusses his growth expectation for digital distribution.

05:50 -- Joe DeMattoes, CEO of the Health Facilities Association of Maryland asks, “Getting to Politico and your core business, define the role of social media in your publication and business model?”

07:55 -- With Nearly 100,000 Twitter followers, Politico reaches double the number of followers of Roll Call and Congressional Quarterly. Jim responds to David G. Bradley’s quote in David Carr’s column media equation, which read, “I think that Politico’s entrance entirely changed what had been a pretty cozy market with a few incumbents — National Journal, CQ and Roll Call — and kudos to them for demonstrating there was a market beyond the Beltway.” A discussion of what Politico is doing differently to resonate with audiences beyond the Beltway.

10:10 -- How Politico amalgamates the old media values of fairness and accuracy with the speed and immediacy of new technologies.

12:00 - Don Kilburg, Foreign Service Officer at the U.S. Dept. of State asks, “In this era of instant communication and grassroots diplomacy, we recently observed someone previously unknown hijack the national discourse by threatening to burn a Koran. We then observed high ranking public officials comment directly on this, including the President. Do you think we'll see more of this sort of grassroots diplomacy hijacking and where should high ranking officials and media editors draw the line in potentially adding fuel to the fire by covering it?”

14:10 -- A discussion of the media’s responsibility with respect to Wikileaks, and whether or not the government should be able to abdicate the public’s right to know in the interest of "national security.”

16:43 -- Jim responds to Howard Kurtz’s column about Politico blogger Ben Smith’s ability to draw vitriolic criticism with middle-of-the-road content and whether or not there’s anything that can be done to encourage greater tolerance for different points of view on the blogosphere.

21:30 -- At first, democrats were significantly better at using social media to their advantage, but we’re starting to see republicans do a much better job. Resonating with an audience is all about understanding what they need and giving it to them.

24:50 -- How to get an editorial board meeting with Politico and how to pitch news to reporters in the Politico newsroom.

28:16 -- End

OTHER RECOMMENDED EPISODES

*

White House Press Secretaries Panel

*

Former Assistant Secretary of Defense for Public Affairs Robert Hastings

*

Crisis Communications with FEMA PIO John Shea

ABOUT THE PODCASTER

@EricSchwartzman provides online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.

The future of grassroots diplomacy, the growth of emerging communications channels like social and mobile for news consumption, finding an audience for political news beyond The Beltway and Politico’s appearance in columns by Howard Kurtz and David Carr are among the topics discussed in this exclusive podcast.  

If you're in public relations or media relations and you are looking for media pitching tips with this Outlet you will find this interview very valuable.

This show is about political news in the digital age with Jim VandeHei, the executive editor and co-founder of POLITICO, a nonpartisan media company covering national politics and Washington governance.

Jim VandeHei, along with John F. Harris and Allbritton Communications, launched Politico in early 2007 and his since established it as a leading US new media company.

Vanity Fair recently named him one of the 100 most powerful Information Age thinkers for helping create the “model for the new media success story.”

Mr. VandeHei is a keynote speaker at the PRSA International Conference.

SHOW NOTES

01:56 -- What earned media maven's should know about Politico’s editorial personality, and how they carved out a niche in a category previously dominated by entrenched incumbents.

03:57 -- Politico’s content is distributed via print, website, shared media and a mobile apps, and Jim discusses his growth expectations for digital distribution.

5:50 -- Joe DeMattoes, CEO of the Health Facilities Association of Maryland asks, “Getting to Politico and your core business, define the role of social media in your publication and business model?”

07:55 -- With Nearly 100,000 Twitter followers, Politico reaches double the number of followers of Roll Call and Congressional Quarterly.  Jim responds to David G. Bradley’s quote in David Carr’s column media equation, which read, “I think that Politico’s entrance entirely changed what had been a pretty cozy market with a few incumbents — National Journal, CQ and Roll Call — and kudos to them for demonstrating there was a market beyond the Beltway.”  A discussion of what Politico is doing differently to resonate with audiences beyond the Beltway.

10:10 -- How Politico amalgamates the old media values of fairness and accuracy with the speed and immediacy of new technologies.

12:00 - Don Kilburg, Foreign Service Officer at the U.S. Dept. of State asks, “In this era of instant communication and grassroots diplomacy, we recently observed someone previously unknown hijack the national discourse by threatening to burn a Koran. We then observed high ranking public officials comment directly on this, including the President. Do you think we'll see more of this sort of grassroots diplomacy hijacking and where should high ranking officials and media editors draw the line in potentially adding fuel to the fire by covering it?”

14:10 -- A discussion of the media’s responsibility with respect to Wikileaks, and whether or not the government should be able to abdicate the public’s right to know in the interest of "national security.”

16:43 -- Jim responds to Howard Kurtz’s column about Politico blogger Ben Smith’s ability to draw vitriolic criticism with middle-of-the-road content and whether or not there’s anything that can be done to encourage greater tolerance for different points of view on the blogosphere.

21:30 -- At first, democrats were significantly better at using social media to their advantage, but we’re starting to see republicans do a much better job.  Resonating with an audience is all about understanding what they need a...

Selling social media strategy to leadership, Facebook vs. Google for decision-making and B2B B2C differences are among issues I discussed with Charlene Li, analyst and bestselling author of Open Leadership: How Social Technology Can Transform the Way You Lead.

Charlene Li is a keynote speaker at the PRSA International Conference in Washington D.C. where she’ll talk about how social media is changing the way leaders lead.  

She is co-author of the book, Groundswell: Winning in a World Transformed by Social Technologies with Josh Bernoff, who has also been featured on this podcast.

SHOW NOTES

1:37 Selling social media strategy to leadership remains a significant challenge.  She wrote Open Leadership to help leaders better understand the difference between open source software, open systems and open decision making processes and to decide just how open they need to be.

2:10 How social engagement creates a power shift that redefines the techniques and characteristics of effective leadership.

3:33 The meaning of openness and its impact on information-sharing and decision-making. Defining the ways people can be open allows more rational discussion around how open an organization needs to be.

4:34 A “throw the doors open” approach to openness is unnecessary. Leadership goals, such as competition, employee engagement and a growing dialogue with customers, determine the degree of openness needed.

6:09 United States Army Public Affairs Specialist asks Don Manuszewski if it is necessary to maintain a website or is it possible to achieve one’s goals by eliminating a website and utilizing social media sites exclusively.

7:56 Facebook vs Google for decision-making. Google dominates quick, early stage research while Facebook social network queries are important as the decision point gets closers. We consulting Facebook vs. Google for information, it is critical to understand that Google helps you build the short list, and Facebook helps you make a final purchasing decision.

10:57 Whether Facebook is at a disadvantage because they hired out their hardware and infrastructure. A discussion of the different information-processing needs of Facebook, Google and Twitter.

12:58 Too often, business communicators sell social media to leaders who don’t understand the basics because they simply aren’t engaged. Charlene Li shares tips for selling social media executives are most likely to respond to.  When you’re selling social media to the boss, steer clear of technology and focus on business goals.

13:32 Organizational challenges can be addressed through better dialogue, better listening and better innovation with the use of social networking tools. CEOs can learn to be more open and share more easily to achieve the business growth they need.  

18:48 Engaging in social media involves embracing failure. Leaders can use social media engagement to prepare for and recover from the inevitable failures that happen in business.

21:05 The importance of using social media as dialogue and not merely for broadcasting. Lessons the brandjacking of Nestlé’s Facebook page by Greenpeace, and how they unwittingly aggravated the situation further, and played directly into the hand of their adversary.

22:59 Altimeter’s recent eport, Eight Success Criteria for Facebook Page Marketing, which guides organizations through best practices for marketing through a Facebook Page.

23:38 Dell, Comcast, United Airlines and other companies have adopted active social media strategies following huge online embarrassments.

What’s the B2B B2C difference, how does an industrial giant like Kodak switch from consumer to business marketing and use tension to motivate net marketing strategies? What type of business to business research is required and what is the future of marketing to business customers? These are just some the questions we address in this episode.

Kodak, once a huge consumer brand, has transformed itself from a business-to-consumer to a business-to-business focused company. Over the last five years, Kodak’s revenue from consumer film has dropped from $15 billion to $200 million, but the company still has sales of $8 billion annually through a portfolio of new products, most of which are less than two years old and 80 percent of that revenue comes from business customers.

This is the story of reinvention. It’s about how an old guard stalwart picked itself up after the demise of Kodachrome, one of the world’s most iconic brands, and emerged from the rubble, staring obsolescence in the face. Rather than go the way of the buggy whip, Kodak shifted its focus and beat the odds. Learn how former Kodak CMO Jeffrey Hayzlett helped an analog titan become a digital powerhouse in this exclusive one-on-one audio interview.

Named Business to Business Marketer of the Year by B2B Magazine in 2009, Jeffrey Hayzlett is the author of “The Mirror Test: Is Your Business Really Breathing?” and a keynote speaker at the PRSA International Conference in DC this Oct. 16-19, 2010.

SHOW NOTES

01:01– Jeffrey Hayzlett’s upcoming keynote presentation at the PRSA International Conference in DC will include a discussion of how big and small business marketers are adapting to the digital world, communicating more effectively on a one-on-one basis with their customers and marketing strategies for a recession economy.

01:37 -- The importance of asking yourself the tough questions and the failure of many business marketers to do just that when in fact, that’s exactly what they should be doing.

02:24 -- The use of tension inside Kodak to re-energize the company, instigating change from the center and convincing the business customers that Kodak’s best days are yet to come.

04:09 -- The death of the consumer film business and Kodak’s efforts to reinvent its brand through new business-to-business products and services.

06:11-- Kodak’s leadership position in commercial ink jet product, its consumer ink jet technology which is experiencing triple digit annual growth and it’s new online photo sharing platform Kodak Gallery which is geared to take the world by storm, Hazylett says.

07:28 -- HP made $9 million in net profits last year just from ink jet cartridges, demonstrating that consumers are paying too much for printer cartridges and representing a market opportunity for Kodak in their B2C products business.

07:55 -- Marketing to the 30 to 48 year old female demographic in the US, which purchases 97% of Kodak’s consumer products.

09:02– The death of Kodachrome after 76-years and how supply and demand will impact the availability of photographic film in the future.

12:33 -- Film vs. Digital Movies. The impact of digital imaging on the motion picture business and whether or not the future of filmmaking and motion picture distribution is digital technology.

14:43 -- The issue of archivability and how and why digital images erode over time.

15:46 -- Todd Van Hoosear, who blogs about social media and the evolution of marketing and business at “More than Marketing,” asks where the next marketing war will be fought. The answer is mobile. Jeffrey discusses the future of mobile marketing, apps, trust and maintaining one-to-one, personable relationships.

18:14 -- The two biggest misconceptions business marketers have about assimilating social media into their existing marketing and communications apparatus: profitability and measurability.

19:44 -- Eighty percent of Kodak’s business today is B2B and B2B social media communications are different than B2C communications. Kodak released a B2B social marketing guide to help its customers promote the successes of their customers.

20:14 -- End

ABOUT THE PODCASTER

@EricSchwartzman provides online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His book "Social Marketing to the Business Customer" with Paul Gillin about B2B applications of social media communications is available at Amazon, Barnes & Noble or Borders.

What’s the B2B B2C difference, how does an industrial giant like Kodak switch from consumer to business marketing and use tension to motivate net marketing strategies?  

What type of business to business research is required and what is the future of marketing to business customers?

These are just some the questions we address in this episode. Kodak, once a huge consumer brand, has transformed itself from a business-to-consumer to a business-to-business focused company.

Over the last five years, Kodak’s revenue from consumer film has dropped from $15 billion to $200 million, but the company still has sales of $8 billion annually through a portfolio of new products, most of which are less than two years old and 80 percent of that revenue comes from business customers. This is the story of reinvention.  

It’s about how an old guard stalwart picked itself up after the demise of Kodachrome, one of the world’s most iconic brands, and emerged from the rubble, staring obsolescence in the face.

Rather than go the way of the buggy whip, Kodak shifted its focus and beat the odds.  

Learn how former Kodak CMO Jeffrey Hayzlett helped an analog titan become a digital powerhouse in this exclusive one-on-one audio interview.

Named Business to Business Marketer of the Year by B2B Magazine in 2009, Jeffrey Hayzlett is the author of “The Mirror Test: Is Your Business Really Breathing?” and a keynote speaker at the PRSA International Conference in DC.

SHOW NOTES

01:01– Jeffrey Hayzlett’s upcoming keynote presentation at the PRSA  International Conference in DC will include a discussion of how big and small business marketers are adapting to the digital world, communicating more effectively on a one-on-one basis with their customers and marketing strategies for a recession economy.

01:37 --  The importance of asking yourself the tough questions and the failure of many business marketers to do just that when in fact, that’s exactly what they should be doing.

02:24 -- The use of tension inside Kodak to re-energize the company, instigating change from the center and convincing the business customers that Kodak’s best days are yet to come.

04:09 -- The death of the consumer film business and Kodak’s efforts to reinvent its brand through new business-to-business products and services.

06:11-- Kodak’s leadership position in commercial ink jet product, its consumer ink jet technology which is experiencing triple digit annual growth and it’s new online photo sharing platform Kodak Gallery which is geared to take the world by storm, Hazylett says.

07:28 --  HP made $9 million in net profits last year just from ink jet cartridges, demonstrating that consumers are paying too much for printer cartridges and representing a market opportunity for Kodak in their B2C products business.

07:55 -- Marketing to the 30 to 48 year old female demographic in the US, which purchases 97% of Kodak’s consumer products.

09:02– The death of Kodachrome after 76-years and how supply and demand will impact the availability of photographic film in the future.

12:33 --  Film vs. Digital Movies.  The impact of digital imaging on the motion picture business and whether or not the future of filmmaking and motion picture distribution is digital technology.

14:43 -- The issue of archivability and how and why digital images erode over time.

15:46 -- Todd Van Hoosear, who blogs about social media and the evolution of marketing and business at “More than Marketing,

In this episode, Jennifer Preston, Social Media Editor at The New York Times gives the afternoon keynote at The Digital Impact, a conference run by PRSA that I’ve been co-chairing with Elizabeth Albrycht for the last several years.

This podcast was recorded in downtown New York City.  

Jennifer Preston is also an Adjunct Professor at the Columbia University Graduate School of Journalism

Technical Note: The fidelity of the audio has been compressed to minimize a low-end buzz which was present during the recording.

Photo by Knight Foundation.

In this episode, Gabriel Stricker, director of global communications and public affairs at Google, Inc. delivers the afternoon keynote address at The Digital Impact, a conference produced by PRSA, which I have been co-chairing with Elizabeth Albrycht for the last several years.

Gabriel Stricker is author of the Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerrilla. This podcast was recorded on May 6, 2010 in downtown New York City.

Technical Note: The fidelity of the audio has been compressed to minimize a low-end buzz which was present during the recording of this podcasting

Detailed show notes are not available for this podcast.

ABOUT THE PODCASTER

@EricSchwartzman provides online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His upcoming book with Paul Gillin "Social Marketing to the Business Customer" about B2B applications of social media communications will be published by Wiley & Sons in January 2011.

In this episode, Gabriel Stricker, director of global communications and public affairs at Google, Inc. delivers the afternoon keynote address at The Digital Impact, a conference produced by PRSA, which I have been co-chairing with Elizabeth Albrycht for the last several years.

Gabriel Stricker is author of the Mao in the Boardroom: Marketing Genius from the Mind of the Master Guerrilla.

This podcast was recorded in downtown New York City.

Technical Note: The fidelity of the audio has been compressed to minimize a low-end buzz which was present during the recording of this podcasting Detailed show notes are not available for this podcast.

Photo by Amanda Chen.

If you’re interested in learning how you can use Facebook to market local events, this podcast episode is for you. We cover event marketing on Facebook fan pages vs. event marketing through personal Facebook profiles. We also talk about what should be included in a Facebook event marketing status update, how frequently you should post and what might happen if you post too often.

My guest is Paul Klink, an Oahu-based Philanthropy, Business and Marketing Consultant who has built multiple, successful communities on Facebook, many of which are maxed-out at the 5,000 Facebook “friend” limit. I am a friend of his Aloha lifestyle profile.

Paul received the Lieutenant Governor’s Award for being as one of Hawaii's 100 High-Tech Executives. As one of his many Facebook friends, I can say that his newsfeed reflects what I consider to be the Aloha lifestyle. He joined me in the hospitality suite at the Hale Koa Hotel & Resort on Waikiki Beach in Hawaii for this discussion about Facebook event marketing.

SHOW NOTES

00:58 – Paul defines the concept of “Living the Aloha,” shares advice with listeners about living the Aloha online and why attractions works better than promotion when it comes to Facebook status updates.

02:55 – Tips for effective Facebook event marketing, Facebook invitation posting frequency, the importance of keeping it simple, good Facebook event marketing language and what links to include in a Facebook event invite.

05:19 – How to market local events on Facebook.

06:12 – Ethical issues surrounding the practice of sock puppeting multiple Facebook profile pages.

07:42 – Facebook marketing challenges of Chris Pirillo and Paul Klink. Personal Facebook profile pages versus Facebook fan pages. Engagement levels and shortcomings of Facebook fan pages.

09:40 – Having conversations with Facebook fan page profiles versus Facebook personal profiles, and effective, appropriate uses of both.

10:47 – Dealing with spoofed Facebook fan pages.

11:40 -- End

ABOUT THE PODCASTER

@EricSchwartzman provides online communication training, strategy and social media governance to public relations, public affairs, corporate communications and marketing specialists. He has extensive experience integrating emerging information technologies into organizational communications programs through public speaking, hands-on training seminars, consulting and the development of corporate policies on social media usage.

His clients have included Boeing, BYU, City National Bank, Environmental Defense Fund, Government of Singapore, Johnson & Johnson, NORAD Northcomm, Southern California Edison, UCLA, US Dept. of State, United States Army, US Embassy of Athens, the United States Marine Corps and many small to medium-sized companies and agencies.

Eric is the instructor behind PRSA’s top-rated social media and emerging treads training seminars, the Social Media Boot Camp and the Social Media Master Class, which are offered monthly in the US.

His upcoming book "Social Marketing to the Business Customer" about B2B applications of social media communications is available for pre-order through Amazon, Barnes & Noble and Borders.