Comments on:

Public Affairs during the wars Afghanistan and Iraq and at the War Court during Khalid Sheikh Mohammed’s 9/11 confession with retired Pentagon War Court Spokesperson Ann Peru Knabe. Kanbe is currently an active Air Force Reservist and teaches public relations at the University of Wisconsin.

01:21 -- Gary Goldhammer asks what kind of food the detainees at Guantanamo are served.

01:56 – Comparison of the food quality at the McDonald’s in Guantanamo Bay versus the McDonald’s off of Red Square in Beijing and the PR101 of media relations.

03:30 – Handling public relations for the US Armed Forces during Operation Iraqi Freedom.

04:28 –How Joint Chiefs Chairman Admiral Mike Mullen’s assertion that the war in Afghanistan is a war for the “trust and confidence” Afghani people translates tactically into a day in the life of US Armed Forces public affairs officer, internal communications as a catalyst for external communications and handling international media relations.

06:56 – The challenge of dealing with journalists who try to get US Armed Forces to take a position on whether a war is right or wrong, since the decision to go to war is never made by the US Armed Forces, but rather by the President of the United States of America.

08:19 – In the conversation age, how do US Armed Forces staffers “stay in their lane” and participate at the same time?

08:52 – Participating in social media without compromising operational security.

10:06 – How does the slogan “Every service member a spokesperson” translates tactically with respect to social media engagement for the US Armed Forces?

10:47 – Social media governance for active US Air Force reservists who lead civilian and military lives.

11:38 – U.S. Air Force community building effort on Facebook.

11:57 – The location and organization of the Pentagon War Court, and whether or not it is governed by the Constitution and the Bill of Rights.

13:41 – Her experience handling public affairs at the Pentagon War Court when Khalid Sheik Muhammad’s confessed that he -- along with two other detainees -- masterminded the 9/11 terrorist attacks in a hearing that was covered by 50 journalists and family members of those killed in those events.

15:27 – The importance of due process, that everyone is innocent until proven guilty and that even alleged terrorists are entitled to the same protections as anyone who accused of a crime.

15:54 – Major Danny Chung, United State Marine Corps assertion that the US Armed Forces fights for the freedom and liberty of the American people to express their opinions, and Marine Corps Captain Matthew Hoh’s resignation as a testament to that fact.

16:56 – The notion among civil liberty activists that U.S. legal matters should be prosecuted by the Dept. of Justice in the U.S. Courts, and that the Pentagon War Court is unconstitutional.

18:16 – The facts behind the Pentagon War Court and how it compares to the US Courts and links where people can research those comparisons in detail:

• Military Commissions Act 2009 [PDF]

• Military Commissions Manual [PDF]

20:01 – Getting Cuban cigars in Guantanamo.

20:37 – The war in Afghanistan, improvised explosive devices and whether or not the US can win an armed conflict in that country.

23:05 -- End

Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom.

On the Record…Online is the official podcast of the 2009 PRSA International Conference.

Subscribe via RSS or follow us on Twitter @ontherecord and get them fresh.

Public Affairs during the wars Afghanistan and Iraq and at the War Court during Khalid Sheikh Mohammed’s 9/11 confession with former Pentagon War Court Spokesperson Ann Peru Knabe. 

Knabe is currently an active Air Force Reservist and teaches public relations at the University of Wisconsin.  

01:21 -- Gary Goldhammer asks what kind of food the detainees at Guantanamo are served.  

01:56 – Comparison of the food quality at the McDonald’s in Guantanamo Bay versus the McDonald’s off of Red Square in Beijing and the PR101 of media relations.  

03:30 – Handling public relations for the US Armed Forces during Operation Iraqi Freedom.  

04:28 –How Joint Chiefs Chairman Admiral Mike Mullen’s assertion that the war in Afghanistan is a war for the “trust and confidence” Afghani people translates tactically into a day in the life of US Armed Forces public affairs officer, internal communications as a catalyst for external communications and handling international media relations.  

06:56 – The challenge of dealing with journalists who try to get US Armed Forces to take a position on whether a war is right or wrong, since the decision to go to war is never made by the US Armed Forces, but rather by the President of the United States of America.  

08:19 – In the conversation age, how do US Armed Forces staffers “stay in their lane” and participate at the same time?  

08:52 – Participating in social media without compromising operational security.  

10:06 – How does the slogan “Every service member a spokesperson” translates tactically with respect to social media engagement for the US Armed Forces?  

10:47 – Social media governance for active US Air Force reservists who lead civilian and military lives.  

11:38 – U.S. Air Force community building effort on Facebook.  

11:57 – The location and organization of the Pentagon War Court, and whether or not it is governed by the Constitution and the Bill of Rights.  

13:41 – Her experience handling public affairs at the Pentagon War Court when Khalid Sheik Muhammad’s confessed that he -- along with two other detainees --  masterminded the 9/11 terrorist attacks in a hearing that was covered by 50 journalists and family members of those killed in those events.  

15:27 – The importance of due process, that everyone is innocent until proven guilty and that even alleged terrorists are entitled to the same protections as anyone who accused of a crime.  

15:54 – Major Danny Chung, United State Marine Corps assertion that the US Armed Forces fights for the freedom and liberty of the American  people to express their opinions, and Marine Corps Captain Matthew Hoh’s resignation as a testament to that fact.   1

6:56 – The notion among civil liberty activists that U.S. legal matters should be prosecuted by the Dept. of Justice in the U.S. Courts, and that the Pentagon War Court is unconstitutional.  

18:16 – The facts behind the Pentagon War Court and how it compares to the US Courts and links where people can research those comparisons in detail:

20:01 – Getting Cuban cigars in Guantanamo.  

20:37 – The war in Afghanistan, improvised explosive devices and whether or not the US can win an armed conflict in that country.  

23:05 -- End

Overcoming false stereotypes, the impact of the illegal drug trade on Mexican tourism and pitching journalists in a corrupt climate with Marco Herrera, president of Grupo Public in Mexico City, recorded at the 2009 PRSA International Conference in San Diego.

00:58 – The state of the public relations business in Mexico City, the types of clients they serve, the number of the PR firms competing for accounts and the number of Mexican citizens employed at these firms, according to the Mexican PR Association.

02:57 – Grupo Public’s client base, which includes Harley Davidson, MCI, Palm, the World Economic Forum and local organizations, and the services the firm provides.

03:43 – How government relations between the US and Mexico affects his firm’s ability to promote an American brand like Harley Davidson within Mexico, and whether unpopular US foreign policy can negatively impact an American brand’s reputation in Mexico.

06:48 – Whether Mexican PR Firms see Mexican expats living in the US as influencers, and try to relay their messages through them to appeal to Mexican nationals.

07:35 – Efforts of multinationals to market to Latinos living in the US, the evolving culture of this community and public relations agencies focused on serving this market.

08:32 – False stereotypes in the US about Mexican immigrants and Mexican citizens.

10:09 – How false stereotypes impact Grupo Public’s ability to serve US companies, lack of international cultural awareness among US citizens and the perception that Mexico is no more developed than Africa.

12:34 – News reports of excessive violence by the illegal drug trafficking trade on Mexican tourism and why the rule “if it bleeds it leads” has taken a heftier toll of revenues than warranted, according to Herrera.

13:45 – Pushing the Mexican Government to use public relations to be more transparent, as a way of counterbalancing all the illegal drug trade news with positive news as well, so people hear not just bad news about what’s happening in Mexico, but the good news as well.

14:48 – Practicing media relations in Mexico, pay for play and whether or not corruption in the news media is a factor in scoring ink.

18:27 – The Mexican Government’s President of Deputy Chambers recent decision to cease subsidies to newspapers.

19:02 – Best places to stay to Mexico City, the hot new neighborhood to stay in and the best Argentinean BBQs.

22:07 -- End

Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom.

On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.

Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.

PR in Mexico involves overcoming false stereotypes, the impact of the illegal drug trade on Mexican tourism and pitching journalists in a corrupt climate.

Marco Herrera, president of Grupo Public in Mexico City explains how earned media relations operate in Mexico City.

How to Do PR in Mexico

00:58 – The state of the public relations business in Mexico City, the types of clients they serve, the number of the PR firms competing for accounts and the number of Mexican citizens employed at these firms, according to the Mexican PR Association.  

02:57 – Grupo Public’s client base, which includes Harley Davidson, MCI, Palm, the World Economic Forum and local organizations, and the services the firm provides.  

03:43 – How government relations between the US and Mexico affects his firm’s ability to promote an American brand like Harley Davidson within Mexico, and whether unpopular US foreign policy can negatively impact an American brand’s reputation in Mexico.  

06:48 – Whether Mexican PR Firms see Mexican expats living in the US as online influencers, and try to relay their messages through them to appeal to Mexican nationals.  

07:35 – Efforts of multinationals to market to Latinos living in the US, the evolving culture of this community and public relations agencies focused on serving this market.  

08:32 – False stereotypes in the US about Mexican immigrants and Mexican citizens.  

10:09 – How false stereotypes impact Grupo Public’s ability to serve US companies, lack of international cultural awareness among US citizens and the perception that Mexico is no more developed than Africa.  

12:34 – News reports of excessive violence by the illegal drug trafficking trade on Mexican tourism and why the rule “if it bleeds it leads” has taken a heftier toll of revenues than warranted, according to Herrera.  

13:45 – Pushing the Mexican Government to use public relations to be more transparent, as a way of counterbalancing all the illegal drug trade news with positive news as well, so people hear not just bad news about what’s happening in Mexico, but the good news as well.  

14:48 – Practicing media relations in Mexico, pay for play and whether or not corruption in the news media is a factor in scoring ink.  

18:27 – The Mexican Government’s President of Deputy Chambers recent decision to cease subsidies to newspapers.  

19:02 – Best places to stay to Mexico City, the hot new neighborhood to stay in and the best Argentinean BBQs.   2

2:07 -- End

Live entertainment marketing and public relations, the impact of the digital revolution on ticket sales and tips on beating the scalpers to good seats with Andy Perez, former west coast public relations chief for Feld Entertainment, producers of Ringling Brothers and Barnum & Bailey Circus, Disney on Ice, Disney Live and Supercross.   

Prior to that he managed the Feld Entertainment account at Miller Pear Public Relations in Chicago.  Currently, he is working as an independent public relations practitioner, handling PR or Star Wars in Concert and others.  

SHOW NOTES

01:24 – Using integrated communications campaigns to put butts in seats for live entertainment events in a down economy, branding, the precarious shift from a business where the majority of ticket sales were made in advance, to one where most ticket sales are now walk-up, and adjusting public relations campaigns to drive ticket sales during, instead before, the local dates.  

03:54 – Defining a live show for marketing, public relations and advertising and the most common errors live entertainment producers make when purchasing ad time to promote touring arena productions.  

05:57 – Competing for the attention of a value-oriented, family audience, the single biggest challenge associated with launching a new live show of any kind and Star Wars in Concert, an arena show that debuted earlier this year in Anaheim.  

07:36 – Planning and organizing pre-publicity opportunities to promote live arena touring shows, and what live entertainment producers and promoters and really competing against when they launch new tours.  

09:54 – P.T. Barnum as a public relations pioneer, the Ringling Brothers circus parade as a built in PR stunt and working with local agencies like the police force as a way of getting the word out that the circus is in town.  

12:38 – Creating advance ground tours to raise awareness and generate word-of-mouth prior to a run in any given city.  

13:21 – Zing Zang Zoom’s publicity junket at the Magic Castle, at which mainstream media and mom bloggers interviewed the show’s zingmaster Alex Ramon, the show’s director Shanda Sawyer (who I represented) and illusionist Jim Steinmeyer.  

16:21 – How a blogger relations campaign used promo codes and special offers to sell 10,000 tickets online.  

18:41 – Focusing a blogger relations campaign geographically, so that local blog coverage drives local ticket sales.  

20:23 – The unique challenges of selling tickets to live family entertainment events on the west coast of the US versus the middle or eastern US, and the second biggest competitor that promoters of large scale arena performances face.  

23:03 – The impact of the digital revolution on the category live entertainment as a whole, based on the mounting success of agent Tony Selznick (a friend and client) of McDonald Selznick Associates, which represents stage directors, choreographers and dancers.  

23:40 – Is live entertainment impervious to being undercut by the Internet?   24:10 – Xanadu’s online Tony Award PR campaign, which used a fictitious press agent to create word-of-mount on the Net.  

25:23 – Why do live entertainment producers have no photo policies, when photos taken and shared by audience members increase awareness that that show is currently in town?  

27:03 – How live entertainment marketers can use YouTube to collect third-party endorsements from consumers.  

28:26 – The advantages and disadvantages of working with Ticketmaster, which is currently being acquired by LiveNation,

Live entertainment marketing and public relations, the impact of the digital revolution on ticket sales and tips on beating the scalpers to good seats with Andy Perez, former west coast public relations chief for Feld Entertainment, producers of Ringling Brothers and Barnum & Bailey Circus, Disney on Ice, Disney Live and Supercross.

Prior to that he managed the Feld Entertainment account at Miller Pear Public Relations in Chicago. Currently, he is working as an independent public relations practitioner, handling PR or Star Wars in Concert and others.

01:24 – Using integrated communications campaigns to put butts in seats for live entertainment events in a down economy, branding, the precarious shift from a business where the majority of ticket sales were made in advance, to one where most ticket sales are now walk-up, and adjusting public relations campaigns to drive ticket sales during, instead before, the local dates.

03:54 – Defining a live show for marketing, public relations and advertising and the most common errors live entertainment producers make when purchasing ad time to promote touring arena produ tions.

05:57 – Competing for the attention of a value-oriented, family audience, the single biggest challenge associated with launching a new live show of any kind and Star Wars in Concert, an arena show that debuted earlier this year in Anaheim.

07:36 – Planning and organizing pre-publicity opportunities to promote live arena touring shows, and what live entertainment producers and promoters and really competing against when they launch new tours.

09:54 – P.T. Barnum as a public relations pioneer, the Ringling Brothers circus parade as a built in PR stunt and working with local agencies like the police force as a way of getting the word out that the circus is in town.

12:38 – Creating advance ground tours to raise awareness and generate word-of-mouth prior to a run in any given city.

13:21 – Zing Zang Zoom’s publicity junket at the Magic Castle, at which mainstream media and mom bloggers interviewed the show’s zingmaster Alex Ramon, the show’s director Shanda Sawyer (who I represented) and illusionist Jim Steinmeyer.

16:21 – How a blogger relations campaign used promo codes and special offers to sell 10,000 tickets online.

18:41 – Focusing a blogger relations campaign geographically, so that local blog coverage drives local ticket sales.

20:23 – The unique challenges of selling tickets to live family entertainment events on the west coast of the US versus the middle or eastern US, and the second biggest competitor that promoters of large scale arena performances face.

23:03 – The impact of the digital revolution on the category live entertainment as a whole, based on the mounting success of agent Tony Selznick (a friend and client) of McDonald Selznick Associates, which represents stage directors, choreographers and dancers.

23:40 – Is live entertainment impervious to being undercut by the Internet?

24:10 – Xanadu’s online Tony Award PR campaign, which used a fictitious press agent to create word-of-mount on the Net.

25:23 – Why do live entertainment producers have no photo policies, when photos taken and shared by audience members increase awareness that that show is currently in town?

27:03 – How live entertainment marketers can use YouTube to collect third-party endorsements from consumers.

28:26 – The advantages and disadvantages of working with Ticketmaster, which is currently being acquired by LiveNation, and online ticket sales versus phone ticket sales.

31:51 – Does StubHub present a considerable challenge to Ticketmaster/LiveNation?

33:15 – Why and how search engine optimization has created an opportunity for ticket scalpers to exacerbate the wedge between live entertainment producers and their ticket buying publics.

35:55 – How to beat the scalpers at their own game and get the best seats to any live entertainment event.

38:28 – Buying tickets online versus via phone, and adjusting your ticket buying strategy to the size of the venue where the live entertainment show will run.

40:55 -- End

RECOMMENDED PODCASTS:

Inside the Online Video Business with Blip.TV co-founder Dina Kaplan

Securing Celebrity Endorsements for Public Relations with Rita Tateel

On the Record...Online with LA Times Entertainment Writer John Horn

On the Record...Online with Deadline Hollywood Columnist Nikki Finke

Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom.

This episode was recorded on Cyber Monday (the Monday after Thanksgiving) in 2009.

Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.

How to book celebrities for special event appearances, making a paid celebrity endorsement authentic and the impact of social media on the culture of celebrity with Rita Tateel, president of The Celebrity Source at the 2009 PRSA International Conference.

00:54 – Past projects with The Celebrity Source include securing High School Musical star Ashley Tisdale for the Girls Day San Diego and Hayden Pannettiere for GenCon Indianapolis, two special events.

01:41 –Achieving measurable business objectives through celebrity appearances and the most commonly asked questions public relations practitioners have when they are investigating the possibility of booking a celebrity for a special event or product launch.

02:01 – Choosing celebrities based on a target audience and why a one-size fits all strategy never works.

02:56 – Matching celebrities to campaigns based on key messages, so the endorsement is authentic.

03:38 – Celebrities may be a great way to get people’s attention, but can they ever be more influential than one’s online social network?

04:40 – How the clothing line Von Dutch was able

to launch based on a few well placed celebrities who were seen wearing those baseball caps and t-shirts, scoring influential brand recognition.

05:35 – Can celebrities influence more than just style-related brands? Do people trust celebrities when it comes to considered purchases, likes health care, financial services or politics?

07:35 – How the world of celebrity endorsements has changed in the age of social media and transparency.

8:12 – Joe Jaffe’s prediction that Twitter is a bubble waiting to burst, the Edelman Trust Barometer [PDF] ranking on the influence of celebrities and whether or not the emergence of micro-celebrities who find fame with a smaller audience online will change the way we regard pop culture celebrities.

09:50 – How Twitter is enabling pop culture celebrities to directly engage their fans, build a more passionate fan base and establish greater influence than disengaged celebrities.

10:36 – Does the fact that a celebrity is paid for an endorsement automatically cancel out their credibility?

11:24 – Using celebrity endorsements for corporate cause-related marketing initiatives.

12:43 – Does Twitter and social media make it more difficult to keep a celebrity on message?

13:23 – How to effectively brief a celebrity on your key messages prior to a special event appearance.

14:01 – At what point do you monitor social media before, during or after a celebrity appearance?

15:23 – How to maximize the impact of a celebrity appearance and the most common mistakes organizations make when book a celebrity for public relations event.

17:29 -- End

RECOMMENDED PODCASTS:

On the Record...Online with Fame Formula author Mark Borkowski

On the Record...Online with Deadline Hollywood’s Nikki Finke

On the Record...Online with Richard Johnson of Page Six

Eric Schwartzman (@ericschwartzman) is an independent new media and social media communications consultant, the creator of the top-rated New Media and Social Media Boot Camp, which has been attended by more than a thousand public relations and marketing executives from the private, public, government and nonprofit sectors. In addition to advising clients on best practices for online newsroom design, deployment and management, Schwartzman offers a portfolio of social media training courses to accelerate the acquisition of social media communication skills, as well as social media strategy and campaign support. Schwartzman is also the founder of online newsroom software as a service provider iPressroom.

On the Record…Online is the Official PR Podcast of the 2009 PRSA International Conference.

Subscribe via RSS or follow us on Twitter @ontherecord and get them as soon as they’re released.

How to book celebrities for special event appearances, making a paid celebrity endorsement authentic and the impact of social media on the culture of celebrity with Rita Tateel,  president of The Celebrity Source at the 2009 PRSA International Conference.   

SHOW NOTES

00:54 – Past projects with The Celebrity Source include securing High School Musical star Ashley Tisdale for the Girls Day San Diego and Hayden Pannettiere for GenCon Indianapolis, two special events.  

01:41 –Achieving measurable business objectives through celebrity appearances and the most commonly asked questions public relations practitioners have when they are investigating the possibility of booking a celebrity for a special event or product launch.  

02:01 – Choosing celebrities based on a target audience and why a one-size fits all strategy never works.  

02:56 – Matching celebrities to campaigns based on key messages, so the endorsement is authentic.  

03:38 – Celebrities may be a great way to get people’s attention, but can they ever be more influential than one’s online social network?  

04:40 – How the clothing line Von Dutch was able  to launch based on a few well placed celebrities who were seen wearing those baseball caps and t-shirts, scoring influential brand recognition.   

05:35 – Can celebrities influence more than just style-related brands?  Do people trust celebrities when it comes to considered purchases, likes health care, financial services or politics?  

07:35 – How the world of celebrity endorsements has changed in the age of social media and transparency.  

8:12 – Joe Jaffe’s prediction that Twitter is a bubble waiting to burst, the Edelman Trust Barometer ranking on the influence of celebrities and whether or not the emergence of micro-celebrities who find fame with a smaller audience online will change the way we regard pop culture celebrities.  

09:50 – How Twitter is enabling pop culture celebrities to directly engage their fans, build a more passionate fan base and establish greater influence than disengaged celebrities.   10:36 – Does the fact that a celebrity is paid for an endorsement automatically cancel out their credibility?  

11:24 – Using celebrity endorsements for corporate cause-related marketing initiatives.  

12:43 – Does Twitter and social media make it more difficult to keep a celebrity on message?  

13:23 – How to effectively brief a celebrity on your key messages prior to a special event appearance.  

14:01 – At what point do you monitor social media before, during or after a celebrity appearance?  

15:23 – How to maximize the impact of a celebrity appearance and the most common mistakes organizations make when book a celebrity for public relations event.  

17:29 -- End

Why Twitter’s a bubble waiting to burst, inside-out social media marketing and the sweet spot between branding and online communities with Joseph Jaffe (@jaffejuice), president and chief inte

rrupter at Crayon, recorded at the 2009 PRSA International Conference.   Jaffe recently released his third book “Flip the Funnel” about harnessing the power of your existing customer base as a source of recommendations and referrals. 

He has a blog, made his initial foray into podcasting with Steve Rubel on “Across the Sound” and is now a solo effort renamed “Jaffe Juice.”    

01:10 – Why it’s dangerous to measure and judge the effectiveness of social media by old media standards, how podcasts generate business opportunities, and reaching the right people versus a lot of people.  

02:34 – Jaffe talks about his three books, the conceptual thread that binds them and building businesses from by marketing from the inside out.  

06:16 – The sleaze factor associated with incentivizing people to recommend brands to their online social networks, how recommendations can determine the degree of  trust, credibility, authority and consistency we have for someone, and how “street cred” or social currency is starting to become a factor in keeping people honest.  

08:55 – Erik Deutsch asks via Twitter, “How should clients balance corporate branding with personal style in social media.”  

09:30 – A discussion about personal branding, repositioning and controversy, and why putting too much value in your own self-worth can side track you from achieving real business objectives.  

11:11 – Trolling for criticism, the importance of self-confidence and standing for something you believe in, even if it is just giving away a free iPhone.  

13:09 – Being first, taking risks, experimentation and analysis paralysis.  

14:42 – Giovanni Rodriguez asks via Facebook, “Is social media up-leveling or marginalizing people in the PR profession?”  

15:51 – Applying the skills of public relations, such earned media through media relations and nurturing relationships, to social media communications, and the mad dash among PR agencies, ad agencies and clients to lead in social media engagement.  

18:04 – If you thought Second Life was the be all end all, here’s why Twitter is a bubble just waiting to burst.  Looking at the finger instead of where it’s pointing.  And how to effectively leverage Twitter in organizational communications.  

22:18 – Why PR agencies, ad agencies and clients should NOT lead in social media engagement, and how to realign the corporate org chart to join online conversations.  

24:19 – The findings of the Digital Readiness Report, by Tom Smith, Don Spetner, Barb McDonald and myself, and which department inside the organization is leading social media engagement at most companies.  

26:15 – The difference between consumer generated content and consumer generated media.  

27:16 – The difference between viral campaigns and memes.  

29:22 – Whether or not marketers can and should actively engage in social media, or if they’re better off focusing on building an environment in which communities can grow organically.  

31:39 -- End

Social media strategy for nonprofits specialist Beth Kanter on nonprofits that are using social media effectively, why research from Weber Shandwick and Philanthropy Now about the ROI of social media at nonprofits misses the mark and leaving social media ant trails.  

Featured Guest In 2009, Beth Kanter was named by Fast Company Magazine as one of the most influential women in technology and one of Business Week's "Voices of Innovation for Social Media."

SHOW NOTES

01:05 – An explanation of the visiting scholar program at the Packard Foundation and her upcoming book with Allison Fine tentatively titled “The Networked Nonprofit” to be published by Wiley.  

03:05 – The threats and opportunities that self organization via social media presents to nonprofit organizations.  

04:28 – Leaving social media ant trails online so people who have an interest in your cause can find you, and start leaving their own ant trails online to create a network effect.  

06:24 – The work of self-organizing, online collaborative activity specialist Eric Eugene Kim and the impact of leaving digital ant trials over time.  

07:59 – How the social media strategies of nonprofits differ from those of commercial organizations and government agencies and a discussion of how Dr. Richard Leakey, chairman at Wildlife Direct, is using a blog community of conservationists to leave ant trails that eastablish relationships among passionate wildlife conservation, and generates significant funds through online donations.  

09:45 – Delivering value to the community before asking for money and a discussion of how the March of Dimes Share Your Story online community for parents of babies born prematurely, or who have spent time in a neonatal intensive care unit (NICU), rallied around the family of a child that died, covering the the family’s funeral expenses and sending proceeds for the March of Dimes.  

11:54 – A discussion of Chris Brogan and Julien Smith’s give-to-take ratio, as prescribed in their book Trust Agents.  

14:40 – A discussion of how to effectively promote the new Facebook page launched by the US Dept. of State to extend the reach on the delegation’s participation at the COP15 UN Climate Change Conference in Copenhagen.  

16:29 – Partnering and connecting with like-minded influencers as a way of proliferating a message through peers via social networks and using print collateral and signage to recruit online friends offline.  

18:58 – Cross promoting your Facebook badge on your blog and using conventional promotions to encourage social media engagement.  

19:54 –Weber Shandwick’s Social Impact Survey which is somewhat misleading, because it asks the wrong the questions, and which is also quite helpful, because it suggests that social media is less about building visibility and more about engaging communities.  

22:37 – Beth Kanter’s reaction to the results of Philanthropy Action’s report on Social Networking and Mid-Size Nonprofits.  

23:33 – Beth Kanter responds to Alison Noonan, who asks, “I’m currently working for a children’s charity.  Any suggestions how we can make up for lost funding with social media?” (Sorry Alison but I couldn’t find the roiginal tweet, or your Twitter ID, to link to.  Please send it to me again and I will add it.)    

26:07 – Translating the donor pyramid into a practical social media strategy for nonprofits and a study by Pew Internet which found that large charitable donations are more likely to occur online.