Comments on: Search and Social

“RankBrain” is a new AI component that Google has added to their ranking algorithm. Bill Slawski takes us through the RankBrain patent, identifying the query rewriting capabilities and how those will be used in Google’s search results. Bill — who is known in the world of SEO as being someone who breaks down patents filed... Listen to episode

Loren Baker and Kelsey Jones, Executive Editor of SEJ, discuss the importance of setting up an editorial mindset when working with multiple guest contributors, and protecting the authority and reputation of a blog by governing such content. In this episode we discuss: Running an editorial team of 6+ staffers Editing contributed content The art of... Listen to episode

In today’s episode of the Search & Social Podcast (formerly Search & Deploy), Loren discusses social media and content with none other than Chris Brogan. Chris and Loren dive into the importance of trust and relationship building in digital business as well as traditional relationships. They also discuss the importance of content ownership, personal branding,... Listen to episode

In today’s episode of Search & Deploy, we discuss the differences between SEO consulting for clients vs. offering a business solution for the SEO industry. My guest today is Melissa Fach, who reinvented herself in the SEO world after years of consulting and training. She now offers community management for companies that provide SEO tools,... Listen to episode

Loren Baker sits down with Jerod Morris from The Showrunner to discuss the world of podcasting, self-publishing, and how the game of producing one’s own content has changed over the past decade. Both Loren and Jerod started down similar paths as personal bloggers and dreamers (one with ambitions for film, the other sports journalism) …... Listen to episode

The SEO conference industry, launching a conference company in the current world of search and how making things a little different can help with industry disruption (such as an English company launching a conference series in Las Vegas). In this episode Craig Rayner and I discuss: SEO trends and how they differ in the UK... Listen to episode

The art of the PR pitch and building relationships with influential bloggers with special guest John Rampton. John writes for Inc, Forbes, and TechCrunch (amongst other sites) and took the time to discuss the pitches he gets, which ones work and which don’t. The two also talk a bit about entrepreneurship — John just launched... Listen to episode

In this Episode of Search & Deploy, Loren discusses the importance of SEO in content marketing and how true content marketing potential is only unlocked when the various digital marketing stakeholders combine forces to build the best content out there. The discussion goes into the importance of content marketing with regards to link building, how... Listen to episode

Loren & Dennis discuss content for marketplaces, the power of community & audience, and how that content helps attract links and interaction around ecommerce sites. In this 38 minute episode Loren and Dennis talk about: Content for communities and content that is user-generated Tapping into your audience from a content and sharing/conversation perspective Building sincere... Listen to episode

In this episode of Search & Deploy, Loren discusses the concept of continuously capturing content and making sure that it is documented via audio, video, and the written word so it won’t get lost. Conversations without documentation lend to a Rashomon effect where a conversation can have different meanings and takeaways without solid transcribing. Content... Listen to episode