Split-testing (also known as A/B testing) is a tried and true way to discovering what moves your customers to act. Joanna Wiebe is a well-known copywriting and conversion optimization expert. She s here to help us better understand what split-testing is, how to use it, when not to use it, what to test, and other things... Listen to episode

VR is catching fire right now and the implications and opportunities are huge. But what does it mean for marketers and how do you get started? Giovanni Gallucci loves to stay on the cutting edge of marketing. After years as a social media marketer and SEO expert, he added photography and videography to his repertoire... Listen to episode

Connecting the online and offline worlds is the holy grail for brick and mortar businesses. This week, we re going to see how Denver based Spruce is doing it right. Taylor Romero likes to tinker, but he s always doing so in a way that makes whatever he s doing more efficient and more fun. So when he... Listen to episode

LinkedIn may well be the most overlooked and underrated social network. There are a lot of great ways to get more out of the network than most people realize … and we re here to help you find out how. Sean Jackson is the CFO of Rainmaker Digital and host of The Missing Link, a podcast... Listen to episode

At one time or another we all get pulled into organizing or helping with an event … Damany Daniel (a.k.a The Event Nerd), is a professional event planner with years of experience. The fact that he’s not a “technologist” makes him the perfect guest to tell us about the technology he uses and how he... Listen to episode

People are terrible predictors of their own behavior, much less others. Good products come from letting the data reveal the customer’s needs and improving the product accordingly. How do we know what defines a good product, and how do we get off the ground when first building a product? It starts with User Experience or... Listen to episode

Regardless of the hesitation we sometimes have about learning new things, there are many times when it’s exciting, or at least necessary to take the plunge. But what do you do when you don’t even know where to begin? Avery Swartz is the founder of Camptech.ca, a technology training center in Toronto, CA. But even... Listen to episode

Everyone likes to think they know good design, even if they’re not a designer. But unless you’ve spent time in the trenches studying and doing design, you’re missing out on much of the “why” that drives design decisions. By having a better understanding of design, you’ll be better able to guide your designer to the... Listen to episode

Whether you’re a one person blog or site with full staff, having an editoral process is critical to your success. There’s no one-size-fits-all approach to developing your editorial process. But developing one that fits your business will lower your stress level, ensure consistency, and allow you to focus on other things. When I wanted to... Listen to episode

Despite the ups-and-downs we hear about in the media, Twitter is still an incredible platform for networking, helping, and conducting research. Amber Osborne has been an expert user for years and is going to share some tips to help you get more out of Twitter, and the tool she helped create, Meshfire. Whether it s making... Listen to episode