LinkedIn is rolling out a lot of new features for marketers; including video. If you are looking for creative ways to connect on LinkedIn, then this episode will inspire you. LinkedIn is one the oldest social media platforms on the web. However, it has not always been easy for marketers to create meaningful engagement through... Listen to episode

To blog or not to blog, that is the question … we’ll debate on this episode. Blogging is considered an essential tool in the content marketer’s toolbox. But is it worth the time? With so many options available for online ad buys and social media engagement, does having a blog really help you grow your... Listen to episode

An intimate interview with Rand Fishkin – Founder of Moz – on the perils and positives of being a tech entrepreneur. One of the most influential technology companies in SEO is MOZ, founded by Rand Fishkin. From the beginning of the business, he faced enormous challenges. But over the years he and the team at... Listen to episode

Guest blogging is a great way to grow your audience, if you know the right way to do it. To all the people that blindly send us a request to guest post on our show, I have an answer for you … NO. But that cold answer comes with a lot of caveats; primarily because... Listen to episode

Facebook made significant changes to the way marketers organically reach their customers. Does this mean free traffic from Facebook is over? On January 11, 2018, Facebook announced major changes to the way information is shared in user’s feeds. This announcement has caused great concerns for many online marketers that had counted on organic traffic from... Listen to episode

Scott Gerber, author of Superconnector, shares his insight on building — and maintaining — world-class membership communities. Building a shared community of interest can be an amazing way to propel your brand — if you do it the right way. Unfortunately, too many brands and online businesses do it poorly. In this episode, we discuss... Listen to episode

Google AMP represents a fundamental change to website development. But should you implement it? Google Accelerated Mobile Pages (AMP) is a unique method for displaying mobile content on Google. But as every expert will attest, implementing Google AMP is not easy. On this episode, we dive into the reasons for implementing AMP, along with the... Listen to episode

A smart and simple framework that will help you achieve your online goals! The start of a new year often brings with it the thoughts for the future; ensconced under numerous goals we provide for ourselves. But the key to achieving any goal, no matter how large, is following the right framework that leads you... Listen to episode

In this very special year-end show, Katy and Sean cover the big changes in online marketing for 2017 and what to look for in 2018. Online marketing continues to evolve at a fervent pace; with so many innovations and trends emerging it can be hard to know what matters. To help guide you, Katy Katz... Listen to episode

A behind the scenes discussion on how — and why — you should create a digital marketing agency. In 2017, the team behind Copyblogger.com launched a digital marketing agency … after 11 years of writing about, and teaching, content marketing to others. In this episode, we interview Brian Clark and Ed Bardwell to discuss the... Listen to episode