Innovative Solutions to Redefine the Path To Purchase

The world is  changing on a daily basis, and new consumer behaviors are emerging --  many of which are here to stay. In a digital world where 80% of shoppers  tune out mobile ads, Verizon Media is investing in immersive  experiences that capture attention, build trust, and meet consumers  where they are.  Cut through with immersive 3D/AR content, dynamic ad  creative, native commerce, and new digital experiences in the store.  Tony Gemma, Head of Global Ad Creative Technology & Innovation, will  explore how to re-define the path to purchase by using innovative  commerce experiences that increase engagement, interest, and ROI. The discussion includes Rob Towne, Director of Performance Marketing for Purple.