ThinkLA Podcast

🧠 Your mental health matters, especially during your job hunt in the media world. Discover why on our latest podcast episode. 📢 Don't miss it!

This month, Andrea Green is interviewing James Kinney, the Founder of the Advertising Alliance for Mental Health. It could not be more fitting for the Wellness Wednesday hosts to be aligned with the messages and goals of our guest during May, which is Mental Health Awareness Month. Come join us for a discussion on this month's topic: Breaking the Stigma: Navigating Mental Health in the Advertising Industry.

In this episode, we talk tech, gaming, and opportunities for brands with Jonathan Stringfield, PhD, who is VP, Global Business Research and Marketing for Activision Blizzard. He is the author of Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, an essential guide for marketers and execs wishing to integrate their brands with modern games and esports, available on Amazon and at Bookshop.org.

In this episode, we talk with Mark Miller, co-author of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (McGraw-Hill Education, 2018). He is the founder of The Legacy Lab, a thought leadership and consulting practice that explores how brands can build modern legacies; and he is also Chief Strategy Officer at Team One, Publicis Groupe’s global luxury and premium brand agency.

Having worked for more than 20 years in the communications industry, Mark has become a go-to strategist for global brands seeking enduring relevance, including Lexus and The Ritz-Carlton Hotel Company.

For more information about ThinkLA's mission and membership, go to https://www.thinkla.org.

In this episode, we talk with Mark Miller, co-author of Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World (McGraw-Hill Education, 2018). He is the founder of The Legacy Lab, a thought leadership and consulting practice that explores how brands can build modern legacies; and he is also Chief Strategy Officer at Team One, Publicis Groupe’s global luxury and premium brand agency.

Having worked for more than 20 years in the communications industry, Mark has become a go-to strategist for global brands seeking enduring relevance, including Lexus and The Ritz-Carlton Hotel Company.

Learn more about ThinkLA's mission, events, and the benefits of corporate and professional membership at https://www.thinkla.org.

How does a brand find a way to promote a cause and maintain authenticity without falling into the same pitfalls as other brands? We talk with Mark Egan, Managing Director, West Coast, and Latha Sundaram, Group Business Leader, Executive Director, of corporate members Mediacom to learn more about finding meaning in marketing and creating a structure of consistency and authenticity when it comes to purpose-driven marketing. Learn more at https://www.mediacom.com.

In today's episode, we talk with Cliff Atkinson and Shon Davis from the New Flight Awards, which aims to help students in south-central Los Angeles join the worlds of advertising in film and create a portfolio that will help them get started and pursue careers in those fields. They will also receive a grant to further their education. Learn more at https://www.newflight.us.

Shon Davis is an innovative Account Executive refusing to watch the industry be renovated from the sidelines. As Co-Founder of the New Flight Awards, Shon has transformed investments from ThinkLA's MAT Program and ADCOLOR's Futures into a platform that will inspire today's youth to reshape the fields of Advertising + Entertainment.

In this episode, we hear from Bernice Chao and Jessalin Lam, industry professionals and the founders of Asians in Advertising. They offer their perspectives on how people of Asian descent are seen and treated in the workplace, advice for making your voice heard, and how allies in the community can help build understanding.

Their mission statement:

Linkedin: https://www.linkedin.com/company/asiansinadvertising

Seow Leng Porter, Managing Partner at MediaCom, discusses the importance of training in today’s agency and how to achieve employee commitment instead of turnover.

Sure, it feels like everyone started a podcast last year. But if you did -- or even if you're considering creating one -- is it the right solution for your company, brand, or agency? We asked podcasting expert Chaz Volk about the best way to get started, create content, and produce and distribute your podcast so that it can be an effective marketing tool.

Chaz is a Los Angeles native who is incredibly passionate about supporting the arts and entertainment industry. His background in audio helped him start his company, Mr. Thrive Media, a multimedia company that specializes in podcast marketing and networking events.

Today, Chaz works as the Producer and Founder. The company's goal is “To generate engaging media while connecting artists across the nation.” Chaz currently produces The Mr. Thrive Podcast and oversees the production of SmallBizCast, The Social Spice Podcast, It's About Language, and more. Find them at https://www.mrthrive.com.