In this conversation, Carrie Weidenbach (co-founder and COO of Aysnd) and Ben Marks discuss the complexities of headless implementations in e-commerce, particularly in B2B contexts. They explore the challenges of revenue sharing models, the transformative success of B2B e-commerce, and the importance of navigating regulatory challenges. Carrie shares insights on the founding of Aysnd, emphasizing a conscious approach to commerce that prioritizes customer needs and data integrity. The discussion also highlights the significance of authenticity in content creation and the evolving landscape of brand value. Finally, they delve into the importance of choosing the right e-commerce platform that offers flexibility and risk management.

In this episode of Commerce Famous, host Ben Marks engages with Sander Mangel and Dennis Höting from Shopware to discuss the evolution of the Shopware Community Hub. They explore the importance of community engagement, the development journey of the hub, and the commitment to providing quality educational content. The conversation highlights the significance of building connections within the open-source ecosystem and the value of shared knowledge and expertise among community members. In this conversation, the speakers discuss the importance of interaction within a community hub, emphasizing the value of contributions and recognition. They explore the balance between intrinsic and extrinsic motivation, highlighting how different individuals are driven by various factors. The discussion also covers the development of a community hub aimed at fostering engagement and collaboration, as well as the significance of learning pathways and community contributions. Finally, they share their aspirations for the future of the community hub and the impact it can have on its users.

In this episode of Commerce Famous, host Ben Marks interviews Jason Young, founder of Ballistic Agency, who shares his unique journey from seminary to the e-commerce world, particularly focusing on the firearms industry. They discuss the challenges and opportunities within this niche market, the importance of building relationships, and the evolving landscape of e-commerce technology.

Aaand we're back from the end of year break! In this episode of Commerce Famous, host Ben Marks interviews Margaux Mengebier, Director of CX & Marketing Strategy at West Monroe, who shares her extensive experience in digital transformation and customer experience. They discuss the evolution of customer interactions with brands, the importance of data and analytics, and the impact of AI on business strategies.