• Carrie's background in IT procurement at Ford laid a strong foundation for her career.
• Her transition from procurement to project management sparked her interest in software development.
• Carrie emphasizes the importance of agile methodologies in project management.
• She highlights the evolution of e-commerce platforms and their impact on the industry.
• Working with a talented team at Classy Llama allowed for successful project delivery.
• Remote work was successfully implemented at Something Digital before the pandemic.
• Carrie's experience with AB InBev showcases the complexities of global B2B sales.
• Each country had unique challenges due to different ERP systems and market conditions.
• The importance of understanding local markets in global implementations is crucial.
• Carrie's journey reflects the dynamic nature of the e-commerce landscape. Headless implementations can provide complex solutions for e-commerce.
• Revenue sharing models can be problematic in B2B contexts.
• Transformative success in B2B e-commerce is achievable with the right strategies.
• Regulatory challenges vary significantly by country and must be addressed in e-commerce.
• Conscious commerce focuses on understanding customer needs and data integrity.
• Content creation should not be an afterthought in e-commerce strategies.
• Authenticity in content is crucial for brand connection.
• Brands must adapt to the evolving landscape of consumer expectations.
• Choosing the right e-commerce platform is essential for flexibility and growth.
• Risk management is a critical consideration in e-commerce solutions.

• The Shopware Community Hub aims to enhance community engagement.
• Quality learning content is essential for community enablement.
• Community events foster connections and collaboration.
• The development of the hub involved extensive community feedback.
• Investing in education is a priority for Shopware.
• The hub facilitates knowledge sharing among community members.
• Interactivity in learning paths enhances the educational experience.
• Community contributions are vital for the hub's success.
• Building a strong ecosystem requires collaboration and support.
• The hub is designed to adapt to the needs of its users. The interaction is the core of community engagement.
• Intrinsic motivation can lead to more sustainable contributions.
• Recognition of contributions is essential for community growth.
• Different individuals are motivated by different factors.
• Building a community hub requires understanding user needs.
• Learning pathways should be modular and user-focused.
• Community contributions enhance the value of the hub.
• The hub aims to create a space for collaboration and synergy.
• Future success depends on community feedback and involvement.
• Investing in community development is crucial for long-term success.

• Jason Young transitioned from seminary to e-commerce through a passion for technology and community service.
• His agency, Ballistic, focuses on the firearms industry, which presents unique challenges and opportunities.
• The firearms e-commerce space is often overlooked by mainstream tech companies due to perceived risks.
• Building relationships is crucial in the firearms industry, where trust and loyalty are paramount.
• Personalization in e-commerce is becoming increasingly important, especially in sensitive markets like firearms.
• Merchants need to navigate the complexities of compliance and regulations in the firearms industry.
• Owning the platform allows businesses to pivot quickly in response to market changes.
• The industry is experiencing a golden era of e-commerce with more options than ever before.
• Trade shows are vital for relationship building rather than just closing deals.
• The future of e-commerce will focus on personalized experiences while respecting customer privacy.

Takeaways

Customer experience has evolved significantly over the past decade.
Brands must focus on intentionality and discipline in their strategies.
Data collection is essential, but insights are what drive success.
AI is a powerful tool, but organizations must assess its ROI.
B2B customers now expect B2C quality experiences.
Personalization is still in its early stages of development.
Consulting can help businesses identify blind spots in their strategies.
The fundamentals of understanding customers remain crucial.
Hyperlocal shopping and connected channels are key for future success.

In this episode of Commerce Famous, host Ben Marks chats with Eric Erway, Vice President of Product at ShipperHQ, and a former Magento product leader. Eric brings his wealth of experience from his time at Dell, Magento, and Cart.com to explore the intricacies of ecommerce logistics and fulfillment.
They dive deep into how ShipperHQ is transforming the shipping experience by providing merchants with powerful tools to optimize shipping costs, offer real-time rates, and streamline the customer experience. Eric shares insights into how advanced analytics, dimensional packing, and carrier backup rates are helping businesses save money and meet customer expectations in an Amazon-dominated world.
Tune in to hear about Eric’s career journey, the future of ecommerce logistics, and how data-driven decisions are reshaping the shipping landscape for merchants worldwide.

Eric Erway on LinkedIn
ShipperHQ on LinkedIn

Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

In this episode of Commerce Famous, host Ben Marks sits down with Jim Herbert, the CEO of Patchworks, at Shoptalk EU in Barcelona. Jim shares insights from his extensive career in digital commerce, including his time as Senior Vice President of BigCommerce EMEA and his transition to leading Patchworks.
They discuss the evolution of ecommerce technology, the growing importance of integration platforms, and how Patchworks is simplifying complex workflows with their innovative solutions. Jim also dives into the challenges of scaling businesses in Europe, the role of AI and low-code solutions in the ecommerce space, and what the future holds for platforms like Patchworks in a rapidly changing industry.
Whether you're interested in ecommerce technology, integrations, or leadership in digital business, this conversation offers valuable insights from a true industry veteran.

Jim Herbert on LinkedIn
Patchworks on LinkedIn

Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

In this episode of Commerce Famous, host Ben Marks sits down with Nicole Leinbach Hoffman, founder of Retail Minded and co-founder of the Independent Retailer Conference. Nicole shares her journey from working in marketing for major brands like Adidas to creating a platform that connects retailers with knowledge, resources, and community. She reflects on how she launched her retail education conference series in 2011 and how it evolved over the years, especially with the challenges brought on by the pandemic.
Nicole dives into her latest venture, Stimulate, a B2B sexual wellness trade show designed to support retailers with product knowledge and retail insights in this growing industry. She discusses the intersection of commerce, education, and wellness, explaining how her events provide the tools for businesses to succeed in the ever-changing retail landscape.
Tune in to hear Nicole’s insights on retail, her approach to creating unique educational experiences, and why she believes evolving with the market is key to long-term success.

Nicole Leinbach Hoffman on LinkedIn
Retail Minded on LinkedIn
Stimulate website

Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

In this episode of Commerce Famous, host Ben Marks sits down with Paul Rogers, co-founder of Vervaunt, a London-based ecommerce consultancy and performance marketing agency. Paul shares his journey through the ecommerce industry, starting from his early days in scrappy digital roles to leading major replatforming projects for luxury and premium brands. They dive into the challenges of building and scaling a business in the fast-evolving ecommerce landscape, discussing everything from the rise of AI and machine learning in digital marketing to the complexities of modern replatforming projects. Paul also opens up about the creation of Vervaunt Labs and the innovative digital products his team has developed to solve real-world client challenges. Tune in to hear insights from a seasoned expert who’s always pushing the boundaries of what’s possible in ecommerce.

Paul Rogers on LinkedIn
Verdaunt on LinkedIn

Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.

In the second episode of Season 2 of Commerce Famous, host Ben Marks welcomes Linda Bustos, a well-known figure in the ecommerce world and expert in customer journey analysis. Linda shares her unique insights into the evolution of digital commerce, discussing the rise of social media, the impact of emerging technologies like AI, and the importance of community in the digital age. Known for her work on the Get Elastic blog, Linda also reveals her process of discovering innovative ecommerce practices, describing herself as an "ecommerce truffle pig" who hunts for valuable insights to share with the community. This episode marks a deeper exploration into the trends that define modern ecommerce, making it a must-listen for industry professionals and enthusiasts alike.

Linda Bustos on LinkedIn
Ecom Ideas on LinkedIn
Edgacent on Linkedin

Commerce Famous is proudly presented by Shopware, the leading open commerce platform for all your B2C and B2B needs.