Today we’re chatting with Raphaël Paulin Daigle, the CEO and Founder of SplitBase, a luxury retail consultancy, specifically focused on conversion rate optimization (CRO).
Raphaël joins us to share his story, how he got into commerce, what motivated him to launch SplitBase, how he managed to get his first retail brands as customers, why conversion rate optimization (CRO) is important, common mistakes retails brands of all sizes make (and how to avoid them), and much more.
So let’s get start