Commerce Minded

Commerce Minded

By Stephen CallenderBusinessInvesting
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Commerce Minded episodes

  • #18: Choosing the Right Ecommerce Platform with Dave Ritter of Ritter Knight Creative

    Dave Ritter has always been interested in the intersection between art and tech, and with over 10 years of ecommerce experience and a background in marketing and design, he has valuable insight to offer on the topic of choosing the right content management system for the job.

    Working closely with clients throughout the iterative process of developing a successful ecommerce site and strategy, Dave knows the importance of design and brand when it comes to selling online.

    Tune in to learn how Craft Commerce works for clients with an established business logic, how the intuitive backend makes it a breeze for clients to work with, and listen as Dave shares some advice for developers who may be working with Commerce for the first time.

    Key takeaways:

    • Craft gives you the ability to relate content with commerce
    • Craft Commerce is great for clients who want software and technology to follow their business logic
    • Most clients aren’t designers, but design really matters
    • Clients are quick to pick up and learn the backend with Craft’s intuitive UI
    • Ecommerce essentials and best practices--Dave offers some advice
    • Resources:

      • RitterKnight.com
      • 1 hr 10 min
      • #17: Matt Stein of Working Concept Made a Snipcart Plugin for Craft

        Today we take a sneak peek behind Snipcart developer Matt Stein’s curtain. Matt is a developer with a design background, who has recently developed the Snipcart plugin for Craft CMS. Matt talks about his motivation to create Snipcart when there were already two great ecommerce plugin options on the market currently - Commerce Pro and Commerce Lite, and gives us insight into where Snipcart sits between the two, and who should be using it.

        Listen as I chat to Matt not just about his professional life as a developer, but how he achieves his work/life balance. We talk about:

        Key takeaways:

        • Why he chose to settle in Seattle rather than Boston after university.
        • How Snipcart differs to Commerce Pro and Commerce Lite.
        • Why, even though he’d been developing Snipcart since 2014, he only made it public recently.
        • How he determined the cost of the plugin ($179).
        • Why he’s a perpetual learner who just loves learning new things (and why his home sewn, manly reading pillow is a solid invention).
        • What makes Columbus, Ohio so great.
        • URLs/resources/social media links:

          Twitter: @mattrambles

          Snipcart plugin: https://workingconcept.com/plugins/snipcart
          Snipcart: https://snipcart.com
          The Beer Junction: https://twitter.com/thebeerjunction

          1 hr 1 min
        • #16: Managing Your Business Finances: Insights from Ryan Masuga of Masuga Design

          Ryan Masuga, the founder and Principal of Masuga Design, has more than a decade of experience growing and running his business. He has learned (sometimes the hard way) what it takes to be profitable.

          Ryan takes his cues on business strategy from the school of Profit First. He advocates for sticking to your financial plan, and not reacting to the waves of disruption on a month-to-month basis.

          Tune in for an insightful conversation about running your business finances, grading your clients, the three questions you should always ask when making decisions, and why hiring a project manager is a real game changer.

          Key takeaways:

          • Cut unnecessary expenses and having a real-time view of what you have in each account.
          • Grade your clients and deciding who you jump for and who maybe aren’t really a fit.
          • Project for profit sharing and charitable donations.
          • Identify what only you can do and delegate other tasks to your team.
          • URLs/resources/social media links:

            • Masuga
            • Twitter @gomasuga @masuga
            • LinkedIn
            • Profit First: Transform Your Business from a Cash-Eating Monster to a Money-Making Machine by Mike Michalowicz
            • The Pumpkin Plan: A Simple Strategy to Grow a Remarkable Business in Any Field by Mike Michalowicz
            • Louder Than Ten apprenticeship
            • Simple Numbers, Straight Talk, Big Profits by Greg Crabtree
            • 1 hr 8 min
            • #15: Fred Carlsen: Craft CMS Plugin Developer and the Man Behind Superbig

              Fred Carlsen has only been developing plugins since 2015, but in this time he has gone on to become one of the most prolific Craft CMS plugin developers in the business. Since the release of Craft 3, he’s come out with more than 25 plugins, with more on the way, averaging a new plugin every two weeks.

              Fred joined Stephen for an open and honest discussion about creativity, time management, and setting priorities. From his desire to help others, how he conquered his fears, and how he is learning to practice self-preservation.

              Tune in to hear from one of the true experts in plugin development, and hear about some of the exciting new plugins he is planning to push this year.

              Key takeaways:

              • Balancing time and energy as a creator
              • Conquering imposter syndrome, and putting yourself out there
              • Pricing your plugins in a way that values your efforts
              • Refactoring a plugin to support multiple providers
              • URLs/resources/social media links:

                • StraightUp Craft
                • Superbig
                • @sjelfull
                • 1 hr 15 min
                • #14: Introducing Concierge Commerce with Tae FitzSimons and Douglas Hollinger

                  Concierge Commerce is a new service — built on Craft Commerce Pro’s subscription feature — that promises to be a game changer for ecommerce retailers and vendors looking to connect by providing a one-stop platform to shop services and set up sales meetings. Founders Tae FitzSimons and Doug Hollinger have spent years working in the commerce world and discovered a common problem that required a solution: ecommerce retailers don’t know how or where to shop for the tech services they need when they need them. Likewise vendors are often not connecting with the right person at an organization, or even their ideal customer.

                  A big pain point for many retailers is there is no easy list or search service to find the vendors they need. With Concierge Commerce serving as the “counselor,” they are helping vendors talk about their products and services more articulately, and helping retailers learn to ask the right questions. But, like counselors, they are only facilitating the relationship - not giving advice or opinions.

                  Unlike most sites that create matrices with weighted arguments for one product or another, the Vendors on Concierge Commerce speak for themselves. Ultimately, Tae and Doug are building a roadmap toward a full service vendor selection platform where users can can search vendors and schedule meetings live on the site.

                  Tune in to learn how Concierge Commerce is about to become the ultimate matchmaker for vendors and ecommerce sites.

                  Key takeaways:

                  • Playing matchmaker between technology vendors and ecommerce retailers
                  • The questions you should be asking before you even think about looking for a new product or vendor
                  • Finding the solutions you need for your business, and not relying on reviews or popularity to make business decisions for your requirements
                  • Tapping into what your company does best so you can better articulate your products and services
                  • What you should be considering if your company is thinking about going headless
                  • Resources:

                    • Concierge Commerce
                    • Shoptalk
                    • 1 hr 9 min
                    • #13: SKUs Galore: Eric Marthinsen and Tracey Corbitt

                      Having that great relationship between developer and business is something that is often difficult to achieve, but today’s guests are an excellent example of what that looks like.

                      Eric Marthinsen of Built and Tracey Corbitt of Rochester Electronics discuss the unique challenges of building an ecommerce site selling over 350,000 SKUs and the company’s fascinating business model. They also each give some insightful advice at the end, so be sure to stick around for that.

                      Tune in to learn why Craft Commerce was the right choice for Rochester’s site build, what it means to look at sales and digital marketing from a technical perspective, and what to watch out for when rebuilding, re-platforming, or building a fresh site.

                      Key takeaways

                      • Craft Commerce saved the day for Rochester, giving them a better build but also making it affordable for them to have a custom site that fit their business needs
                      • They faced a unique challenge, with likely the highest number of SKUs in their system of any Craft site
                      • Rochester Electronics has a fascinating business model
                      • They take a technical approach to sales and digital marketing operations
                      • Eric and Tracey each give some valuable advice
                      • Resources:

                        • Bui.lt
                        • AgileCommerce.com
                        • Rochester Electronics
                        • 1 hr 3 min
                        • #12: Luke Holder: New Features of Commerce Pro and Lite + What’s Next

                          Pixel & Tonic’s greatly anticipated release of Craft Commerce 2 — now with Pro and Lite editions — brings several improvements and new features that make it an even more powerful tool for building a customized ecommerce site.

                          Luke Holder is on the show to discuss some of these new features and give a few sneak peeks at what’s to come in future versions of Craft and Commerce. And if any developers are listening, Pixel & Tonic is hiring a new senior Commerce developer--accepting applications now.

                          Listen to learn about the differences between Commerce Pro and Lite as well as some of the use cases and additional features now available in both versions.

                          Key takeaways

                          • Craft CMS has three big announcements: Craft 3.1, Commerce 2, and the new Craft plugin store
                          • Commerce 2 has been released with a Pro and Lite version
                          • What’s on the horizon? More plugins and features in the works
                          • Craft is looking to hire another Commerce developer
                          • DotAll is in Montreal this year in September
                          • Resources:

                            • CraftCMS.com
                            • PixelandTonic.com
                            • 46 min
                            • #11: Field Notes: Brand Identity and Ecommerce with Jim Coudal and Noah Bernsohn

                              How does brand identity inform your ecommerce approach and growth strategy?

                              For Jim Coudal of Field Notes, it’s about putting the brand first and then figuring out how to “make the ecommerce piece of it work to show the brand in its best light.” Noah Bernsohn of One Design Company joins the conversation as well to help shed some light on why Craft Commerce was the best fit for the Field Notes site.

                              Listen to learn how Jim’s focus and consistency around knowing the Field Notes brand identity creates a clear sense of who they are and what they’re willing to do (and not do), and how they reconcile those boundaries and limits with growth and sales.

                              Key takeaways

                              • The original audience for Field Notes were other design nerds
                              • Field Notes wanted something specific and unique for their site, so they chose Craft Commerce
                              • Field Notes puts brand first
                              • One Design Company also built the Craft site
                              • Resources:

                                • FieldNotesBrand.com
                                • One Design Company
                                • 1 hr 15 min
                                • #10 Social Enterprise and Subscription Box Ecommerce with Brett McCollum of CAUSEBOX

                                  What are the unique challenges of creating a social enterprise with a subscription box model on an ecommerce platform?

                                  For CAUSEBOX co-founder Brett McCollum it’s about providing the most value to customers while maximizing positive impact and sharing the stories of amazing brands. On the tech side of things, it’s making sure the tech is serving a purpose, which, at the end of the day, is about creating the best product experience possible.

                                  Listen to hear the story of how CAUSEBOX got started and what it means to approach business from a perspective of not assuming anything and asking questions every step of the way.

                                  Key takeaways

                                  • CAUSEBOX co-founders Brett and Matt have been creating businesses together since college
                                  • Selling a subscription service comes with a different set of challenges
                                  • One of their major focus areas is delivering really great products that are actually giving back
                                  • On the tech side of things, the goal is creating the best product experience for customers
                                  • Resources:

                                    • Causebox.com
                                    • 1 hr 1 min
                                    • #9: Christmas in Tasmania and Reflections on Work with Josh Crawford of Verbb

                                      Down in the Southern Hemisphere, there’s a web developer with a penchant for building Craft plugins and a keen eye for design. Josh Crawford of Verbb talks about spending his Christmas in Tasmania, how he got into web development, and the future of Verbb and its plugins.

                                      With a number of incredible plugins out there, Josh is not only prolific, but he really sets the bar with his attention to detail and emphasis on user experience. In the world of plugins, when organizations are relying on your work, there’s a big responsibility to the client to produce a reliable, polished product.

                                      Listen to learn about Josh’s plugin development process, how his design background influences his style and approach to user experience, and the importance of working smartly and sustainably.

                                      Key takeaways

                                      • Josh is the owner and lead developer at Verbb creating incredible plugins
                                      • A design background has influenced Josh’s plugin style and UX focus
                                      • Pixel & Tonic have set a high standard in care, quality and attention to detail with Craft
                                      • Work-life balance can be a struggle when you say yes to too many things
                                      • Resources:

                                        • Verbb
                                        • S. Group
                                        • It Doesn’t Have to be Crazy at Work
                                        • 1 hr

                                        About Commerce Minded

                                        From the publisher's feed

                                        A podcast that goes behind the scenes of ecommerce businesses and their custom online stores.