Commerce Talks with Alexander Graf

Lena Hackelöer interviews Martin Malmström, the former CEO of Bikroy, the leading Bangladeshi second-hand marketplace.

Martin shares his journey at Bikroy, building the company from the ground up to becoming the number one classified site and a category leader after only one year of operations.

In spite of tough competition, political uprising and a corruptive market environment, Bikroy has become a pioneer in not only being one of the most googled businesses in Bangladesh, but also as a role model in corporate culture and a highly profitable trajectory.

Listen in for some first-class entrepreneurial insights.

The episode Lena and Martin talk about in this session, can be found here: https://soundcloud.com/wimlex-show/18-georgi-ganev-ceo-kinnevik

Join me on Commerce Talks with Alexander Graf as I dive into the world of creative dining with Ron Simpson, the visionary founder of The Avocado Show. In this episode, Ron shares his journey from nightlife and marketing to revolutionizing the food industry with a brand centered around avocados. Discover how Ron and his team crafted a unique brand experience that goes beyond just serving food, creating a global sensation with locations in Amsterdam, Brussels, and London. We explore the challenges of entering the restaurant business without prior experience, the power of storytelling, and how The Avocado Show addresses sustainability concerns. Tune in for an inspiring conversation about innovation, branding, and turning passion into a thriving business.

Interviewing Ynzo van Zanten, Chief Evangelist at Tony's Chocolonely in this Le WimLex episode. Insights into the life of a chocolate Evangelist and Tony's Chocolonely's journey to not only revolutionize the way they produce chocolate but to improve standards of an entire industry.

In this episode of Commerce Talks with Alexander Graf, I sit down with Wessel van Eeden, the global marketing director of Justdiggit, to discuss the urgent need for action against climate change. Wessel shares how Justdiggit is transforming dry lands in Africa into lush green environments by employing simple, ancient techniques. We explore their innovative approach to connecting donors directly with African farmers through a digital platform, ensuring transparency and direct impact. Wessel also explains how Justdiggit's efforts are not only re-greening the land but also empowering local communities by improving agricultural yields and water retention. Join us to learn about the groundbreaking strategies that are making a real difference in the fight against climate change.

Interviewing Nils Zünddorf, Managing Director at Factor A in this Le WimLex episode. From optimizing product data on Amazon to gaining marketshare, Nils shares his experience of working with Amazon vendors for over 10 years.

In this episode of Commerce Talks with Alexander Graf, I sit down with Hans Scheffer, the founder and CEO of HelloPrint, Europe's only major print platform. We delve into the intricacies of the printing industry, exploring the differences between traditional and online printers. Hans explains how HelloPrint's asset-light model is revolutionizing the market by connecting European printers with consumers and businesses. We discuss the platform's rapid growth since its inception in 2013, achieving €50 million in revenue by 2018, and its expansion into multiple countries. Hans shares insights into the challenges and opportunities of managing a decentralized network of print providers and how HelloPrint aims to make ordering print as seamless as buying a book online. Tune in to learn more about this dynamic industry and HelloPrint's innovative approach.

Interviewing Paul Kemp Robertson, Contagious in this Le WimLex episode. Why does creativity kick the living crap out of non-creative work? What are best & worst bractices of branding today - and why should brand awareness even matter for B2B companies?

Interviewing Huub Vermeulen, CEO at Bol.com in this Le WimLex episode. Bol.com is the Amazon of the Netherlands and has even managen to achieve the concept of a fair marketplace. How will they secure their growth in future, especially once Amazon enters the Dutch market?

In this episode of Commerce Talks with Alexander Graf, I dive into the world of B2B digital transformation with Axel Schmidt and Dirk Ramhorst from Wacker Chemie. As a major player in the chemical industry, Wacker Chemie is pioneering digital initiatives that are reshaping their operations and customer interactions. We explore how they orchestrate digital transformation across their global operations, including the innovative Silicon Valley Challenge that engages employees worldwide in developing new business models. Discover how Wacker Chemie leverages digital tools to enhance production, optimize energy use, and improve customer service. Join us as we uncover the strategies that are making Wacker Chemie a leader in digitalization within the chemical sector.

Lena Hackeloer is a German-born, Stockholm-based fintech entrepreneur. Prior to starting the Brite Payment Group she served as CEO for Qliro and Director of Marketing at Klarna. She is a thought leader on digital developments in the Nordics and the fintech ecosystem.

Lena on LinkedIn: https://www.linkedin.com/in/lenahackeloeer/