Commerce Tomorrow

In this episode, Dirk Hoerig speaks with Gary Survis, Operating Partner at Insight Partners. Gary has learned that years of experience (whether it be marketing, owning & selling companies, being a CMO, operating partner) equates to various accumulated tools to put in your toolbelt. The learning never stops - nor does the selection of tools - confidence and trust being among them. Gary explains why marketing is a science and an art, why generative AI is going to disrupt and change marketing forever, what a brand really is, the CMO mystery and bonus, offers five marketing strategies leaders need to succeed.

About Gary Survis | :40

How does Insight help its portfolio companies with marketing? | 05:01

Why is marketing a science and an art? | 11:31

How generative ai is going to disrupt & change marketing forever | 13:32

"Brand + demand = growth.” Why? | 20:20

What is a brand? How do you build one? | 22:23

How is a brand score created? | 24:00

When do you start branding and ways to build your brand | 26:30

When do you need a CMO and what does a CMO do? | 30:16

Five Marketing Strategies leaders need to succeed

In this special episode, Kelly sits down with Mike Sharp to discuss all things product management. They discuss the scope of "product," Mike's view on the commerce space (having joined commercetools from telecom space), and the future of MACH

In the first episode of 2023, Dirk and Kelly review Kelly's 2023 predictions: https://www.linkedin.com/pulse/23-predictions-2023-kelly-goetsch/. They discuss emerging competitors to commercetools, Shopify's "Components" announcement, the emerging role of DXC, AI, ChatGPT, and more.

Pipe17, a new member of the MACH Alliance, is pioneering the entirely new Order Routing category, which connects and routes various back-office systems and allows for intelligent routing of order-related data, thereby replacing legacy-style Order Management Systems. With the many parallels to what's happening in the commerce platform space, it's a fascinating listen!

In this episode of the CommerceTomorrow podcast, Dirk and Kelly sit down with Microsoft's GM of Retail and Consumer Goods, Sid Jatia, to talk through Microsoft's turnaround, Azure's approach to retail and consumer goods, Microsoft's various commerce offerings, Microsoft's in-store offerings for retailers, and the future of commerce, retail and consumer goods at Microsoft

In this wide-ranging episode, Dirk and Kelly sit down with Chris to discuss the Jamstack revolution that's sweeping commerce, MACH and Chris's involvement as an executive board member, Netlify and how it differentiates itself in the market, the emerging Digital Experience Composition space, and more.

In this episode, Dirk and Kelly try a new format and discuss the economy, the MACH startup ecosystem, thew 2022 Gartner Hype Cycle and more. If you like this episode, please let us know and we'll do more of these on occasion!

As Chief Growth & Innovation Officer of Saadia Group (New York & Co, Lord & Taylor, Fashion to Figure, etc), and the great-grandson of retail pioneer and legend Lane Bryant, Nick is a wealth of knowledge on the state of retail and technology. In this wide-ranging interview, Nick walks us through his career and the changes he's seen as well as talks through his views on current and future business and tech trends.

Tekton is a family-owned hand tool company that questioned conventional assumptions in its industry by building a direct-to-consumer channel. It sees benefits in running a vertically integrated model that goes from making wrenches all the way to fulfilling orders. In this episode, Dirk and Kelly speak with brothers John (CEO) and Jeff (CMO) on why and how they built out a new channel, without hiring outside help. They went full MACH using an in-house tech team out of Grand Rapids Michigan.

Having spent time at Circuit City, 360Commerce, Oracle Retail, Infor and now AWS, David Dorf is among the preeminent experts in our domain on POS and its ongoing evolution. In this wide-ranging interview, we discuss where the POS market is heading, his work establishing retail standards through the NRF, Amazon.com and AWS, and the great work he and AWS are doing through the MACH Alliance.